Matterra | Marketing

A word from our founder: As the year winds down, we're embracing the power of rest and reflection. Our team will be taking time off to recharge, reconnect, and come back refreshed—ready to partner with you in driving impact where it matters most. To our clients, partners, and community: thank you for inspiring us every day with your commitment to change. Wishing you all a joyful and restful holiday season filled with meaningful moments. Here’s to making 2025 even more impactful, together 🤝 See you on the other side ✨ Ellie

A word from our founder: As the year winds down, we're embracing the power of rest and reflection. Our team will be taking time off to recharge, reconnect, and come back refreshed—ready to partner with you in driving impact where it matters most. To our clients, partners, and community: thank you for inspiring us every day with your commitment to change. Wishing you all a joyful and restful holiday season filled with meaningful moments. Here’s to making 2025 even more impactful, together 🤝 See you on the other side ✨ Ellie

❓ Question: Would you drop an unaddressed letter in the mail and then wonder why it didn’t make it to the intended recipient? That’d be nonsense, right? 🤔 So why send your ultra-important marketing message into the world without addressing it directly to your target audience? Customer personas are the "mailing addresses" of your marketing message and are the foundation of a strong marketing strategy. You need to know who you’re sending your message to and the language that resonates with them to ensure it’s received loud and clear. According to the Marketing Insider Group 93% of companies that used customer personas exceeded their lead and revenue goals— that’s an incredible return on investment by the way. If you’re new to this, don’t worry! Building a customer persona doesn’t have to be complicated, and we’re here to make it easier for you. Check out our latest blog post to learn how customer personas can benefit your start-up and how you can get started.  If you need expert help, feel free to reach out to us for a 60-minute strategy call —free for climate tech start-ups 🌱 Drop a comment below if you’ve used a customer persona before and share how it helped.

Happy Friday! A good day as any, to talk about our core values 🌱 At Matterra, we don’t just talk about sustainability – we live it. Everything we do, every decision we make, and every partnership we foster reflects our commitment to creating a thriving planet. Here are the guiding principles that keep us true to our mission. 1️⃣ Sustainability Every Day Sustainability isn’t a buzzword here – we walk the talk. Our founder, Ellie Stamouli, MSc lives a low-impact lifestyle, we minimize the footprint of our business and collaborate with partners who share our values. 2️⃣ Do No Harm In a world where progress often comes at a cost, we choose a different path. We do not work with industries that cause harm to humans or animals or promote addiction. 3️⃣ Grow Sustainably Breakneck growth isn’t always the best for your business. We believe in building foundations that last, rather than using quick-money schemes that never work. 4️⃣ Support Small Small businesses, big impact. We champion climate-tech innovators and sustainable brands because they’re the ones sparking real change from the ground up. We love making a founder's dream come true! These values aren’t just part of our DNA – they fuel our vision for a better tomorrow. If you share our values, let’s work together 💚 #ValuesDriven #Sustainability #PurposeDriven #ClimateTech #CleanTech #StartupEcosystem

Client Success Spotlight: INKA 🍏 When INKA, a stylish and sustainable lunchwear brand, approached us, we saw a chance to partner with a team that shares our values: innovation + sustainability without compromise. INKA’s passionate (and female-founded) team spent two years in R&D to perfect their products, and landed on a sustainable and long lasting alternative to leather and PVC. This was a mission we couldn’t wait to support! The Challenge As an early-stage DTC brand, INKA needed to turn their email channel into a revenue powerhouse. Their goals were boosting sales, increasing average order value (AOV), and making email a steady source of revenue—all while building customer loyalty. What We Did We implemented a three-part email strategy designed to build a high-impact email marketing channel: 1️⃣ Automated Campaigns – We created and set up marketing automations that delivered timely, relevant messages, from welcome to post-purchase flows. Each message was designed to engage and delight. 2️⃣ Retention & Peak Campaign Strategy –We focused on driving retention for existing customers by sharing content that aligned with the brand’s purpose, while we implemented a dedicated campaign strategy to drive sales during the peak period. 3️⃣ Data Restructuring & Re-engagement – We optimized INKA’s data for smarter segmentation and reactivated disengaged subscribers, ensuring higher deliverability and engagement rates. The Results 🔥 The email channel became a core revenue driver, with +447% revenue growth over the previous quarter—contributing 15% of total revenue in the span of a couple of months. 🔥 +143% increase in AOV showing that communicating the brand’s message clearly and implementing a lifecycle marketing strategy can lead to impressive results. 🔥 A thriving email channel that fuels both growth and INKA’s mission to make food storage more sustainable. 🙌 This is what happens when purpose meets smart strategy! A thoughtful lifecycle marketing approach doesn’t just drive sales—it amplifies impact. Ready to scale your sustainable brand with a tailored strategy? Let’s make it happen: https://lnkd.in/dGSub27H

🔍 When consumers search your brand, what do they see? Today’s consumers are more eco-conscious than ever, and unclear or misleading information can quickly damage a brand’s reputation. And in a time when accusations of greenwashing can quickly occur, honest communication is not only best practice but essential for trust. Brands can engage eco-conscious consumers from the get-go by providing straightforward and clear information, helping them make informed choices and fostering loyalty. It’s easier than you think to avoid potential missteps and keep consumers engaged! In today’s article, we dive into how you can build trust with transparency—and why it’s essential for purpose-driven brands. Find the link in the comments 🖇 👉 #missiondriven #ecoconscious #transparency #greenmarketing #ethicalmarketing

To join or not to join? 🤔 Black Friday edition! For years, sustainable brands like Patagonia, Girlfriend Collective, and REI have been flipping the Black Friday playbook. Instead of sales-driven campaigns, they’re challenging the norm, promoting mindful consumption, upcycling, and donations to earth-friendly causes. 🌱 Some are even going as far as encouraging customers to skip shopping altogether. Talk about bold moves! In 2015, REI made waves with their anti-Black Friday #OptOutside campaign. Since then, 170+ retailers have followed suit, proving that sustainable marketing isn’t just a trend—it’s a movement. 💡 So, here’s the question: Is your Black Friday campaign aligned with your values? We’ve rounded up five powerful campaign strategies used by leading brands to inspire you and our top tips for creating your own Black Friday campaign while keeping true to your values. ➡️ https://lnkd.in/dPZiDTuE And if you need expert help to craft a campaign that speaks to your eco-conscious customers, we’re here to make it happen. Let’s rewrite Black Friday together. 💚 P.S. What Black Friday campaigns have stood out to you? Share them below!

Marketing and sustainability are two words that, for many, might seem at odds with each other. But can marketing help to slow down climate change rather than accelerate it? For climate-tech brands and sustainable businesses, the answer isn't just a hopeful "yes"—it's a strategic imperative. In today's blog post, we explore how marketing can be leveraged to support sustainability efforts and drive the adoption of climate-friendly solutions. #sustainablemarketing #greenmarketing #marketingandclimatechange https://lnkd.in/d7CZuXxe

You are trying to solve an important problem. The most important of our time. We share the passion and urgency of your work. We are your trusted partner in bringing your climate solution to the world. Positioning you in the market and addressing your target audience. Creating your Marketing Strategy and Lifecycle Marketing strategy. We are Matterra. #greenbusiness #climatetech #marketingagency #ecomarketing #sustainablemarketing #climatetechmarketing #ethicalmarketing #marketingstrategy #lifecyclemarketing #greenagency #sustainableagency #sdg #missiondriven #purposeled

Aenae is now Matterra 🌱 We're excited to announce that our marketing agency Aenae has rebranded to Matterra – a fresh identity that better reflects our commitment to climate-tech and mission-driven brands. With 12 years of experience in marketing and delivering results for our clients, this transformation embodies our growth and evolving vision, focusing on innovative solutions for a sustainable future. Our new name, Matterra, is derived from "matter" and "terra," the Latin word for Earth, encapsulating our commitment to prioritising what truly matters: our planet. Our name signals our mission to provide top-tier marketing services to mission-driven companies, dedicated to making a difference. While our name has changed, our core mission remains the same: to provide top-tier marketing strategies to mission-driven companies, dedicated to making a difference. Matterra represents our growth and continued dedication to making a positive impact. Dive into our new website at www.wearematterra.com and discover how we can help you find your roots and develop your brunches. Let's partner up to create change! #Rebranding #ClimateTech #SustainableGrowth #MarketingAgency #GreenMarketing #EthicalMarketing #MissionLedBusiness #MarketingStrategy #LifecycleMarketing