Wavemaker UK

💡 Neurodivergence: an overlooked opportunity   Did you know 20% of the UK population identifies as neurodiverse? Despite this, brands and advertisers are still missing out on a huge opportunity to engage meaningfully with neurodiverse communities.   In this provocative piece for The Media Leader UK, our Planning Partner, Cameron Davies, explores how embracing neurodivergence can unlock new and interesting opportunities to improve advertising relevance and, in return, effectiveness.   Cameron challenges the industry to shift from simply adapting and accommodating neurodivergent needs to strategically harnessing the unique strengths of neurodivergent consumers when designing advertising campaigns.   Wondering how to do it? Check out the actionable steps in the piece below 👇   https://lnkd.in/eJbtfEAA

🐠🪸 Bringing tropical fish to the London Underground    Yeah, really. We're helping commuters escape the cold and pretend they're on a tropical holiday with P&O Cruises' first-ever programmatic, immersive 3D DOOH campaign!   Featuring fish that swim out of the screen, the ad amplifies the 'Holiday like never before' creative platform and gives a glimpse into what a P&O Cruises holiday could look like 🚢   Powered by geo-location targeting and a digital first strategy, the audience reach for this activation will be extended further through smart media activations. Dynamic DOOH ads using real-time API feeds will showcase the current locations of P&O Cruises ships, alongside updates on the weather, to inspire a holiday of dreams.    Well done to the teams at Wavemaker UK, P&O Cruises, GroupM and DOOH.com for bringing this campaign to life. You can read more here 👇 https://lnkd.in/eVw-78Ws   BRB, booking a holiday... 🌴 🌤️

Happy New Year from all of us at Wavemaker! 🟠 As we step into 2025, we’re excited for the opportunities ahead and grateful for the connections we’ve built. Here’s to a year of Positive Provocation, growth, collaboration, and meaningful success. Wishing you a fantastic year ahead 🧡 #wavemaker #growfearless #2025

✨❄️ Wishing all our incredible people and clients a holiday season filled with joy, warmth, and togetherness! 🎁💫 Thank you for embracing Positive Provocation and being part of the Wavemaker journey. Here's to a bright and successful year ahead! 🌟🎉 #HappyHolidays #PositiveProvocation #Wavemaker

Cheers to the festive season ❄️ Wishing you all a Happy Holiday from Wavemaker across the world 🧡 Wavemaker South Africa Wavemaker Asia-Pacific Wavemaker US Wavemaker UK Wavemaker LATAM Wavemaker Australia & New Zealand Wavemaker France Special mentions: Toby Jenner, Alex Altman, Alastair Bannerman, Alycia Mason, Alexia Pilavachi, Tonia Eid, Kelly Parker, Katie Lee, Grant LeQuesne, Sacha Bury, Samuel Maxfield, Maria Evrenos, Ruth Stubbs

Dominic Charles returns to the Thinkbox studio for a new episode of Charts on Film, exploring the saturation points of different advertising channels. Drawing on insights from Profit Ability 2: The New Business Case for Advertising, this episode highlights Linear TV as having the highest saturation point, meaning that advertisers can invest more heavily in Linear TV compared to other media while still achieving profitable returns. Watch the full episode below and download the deck on the Thinkbox website: https://lnkd.in/ej93ZMGP

GroupM's End of Year Forecast is here! 📣 Defying expectations, advertising growth is accelerating, driven by the strength of digital media With an expected increase of 9.5% in 2024, the industry is on track to surpass $1 trillion in total revenue (excluding US political advertising). 🔗See an interactive overview here: https://loom.ly/IcNEXqQ _ #ThisYearNextYear

💡 💭 Pearls of wisdom for your media career   The Media Leader UK recently caught up with media executives to uncover how they got into the industry and their advice for those just starting out.   In the piece, our lovely Chief Growth Officer, Sian Runnacles, shares her own journey into media and offers invaluable tips to help newcomers not just hit the ground running but truly thrive in the early stages of their career.   Read the full article for more on Sian's thoughts 👇 https://lnkd.in/d_rmAMAn   And if you’d like to catch up with her over a cuppa, drop her a line – she’s always happy to chat!

🧡 Some bittersweet news...   Our brilliant Chief Strategy and Planning Officer, Elliott Millard, will be leaving us in spring next year to take on an exciting role as Chief Strategy Officer at Thinkbox.   Over the last five years, Elliott has been integral to our growth. From playing a key role in many of our new business wins and retentions, to launching our Wavemaker Insider Media Essentials certificate, and empowering our teams to positively provoke and create award-winning work, he has had a huge impact not just on our business, but also on our clients, our partners, and the wider industry.    Anyone who's worked with Elliott will know that he's an incredibly impressive media professional, an inspiring leader, and a lovely human being. We've been very lucky to have him and we'll miss him greatly. But, this new role is made for him, and we can't wait to see what he goes on to achieve at Thinkbox.   Please join us in wishing Elliott a huge congratulations! 👏   Read more here: https://lnkd.in/eJP5eqRj

🤩 Another week, another awards haul    We're kicking off December with more good news - five award wins to add to our collection!   Last night, we took home three trophies from the Newsworks Awards for: 🏆 Nationwide Building Society’s Brand Relaunch: Advertiser of the year 🏆 Morrisons’ 125, with Mail Metro Media and Good Food: Best content partnership (Large Budget)  🏆 Keep Britain Tidy’s Butt Out, with The Sun: Best content partnership (Medium budget) 🥈 And at the DMA (Data & Marketing Association) UK Awards, we bagged a silver medal for Transport for London’s "Bonjour, Hello, Ciao, Ola, Konichiwa!" in the Data and Insights category.   🥇 To top it all off, at the Market Research Society (MRS) Awards, we won Gold for Profit Ability 2 in the Application of Analytics category with Thinkbox, Ebiquity plc, EssenceMediacom, Gain Theory, and Mindshare.   A huge congratulations and thank you to our brilliant Wavemakers, clients, and partners on these wins 🧡