Grab a cuppa and settle in for a good read ☕ Our Managing Director Sam Tewungwa recently chatted with Together TV's Francesca Aita. From the launch of the U Masterbrand and our digital first strategy, to our initiatives to improve diversity and inclusion on and off screen, Sam and Francesca cover a lot of UKTV ground. Thank you Sam, Francesca and Together TV.
📺 Spilling the T with...Sam Tewungwa, UKTV and BBC Studios Distribution At Together TV, we're passionate about inspiring positive change through stories that matter. Recently, our Head of Marketing, Francesca Aita had the privilege of speaking with Sam Tewungwa, Managing Director of UKTV and President of the UK Region at BBC Studios Distribution. 🎙️ Key insights from Sam's interview: ⭐️ The industry’s constant reinvention, from streaming wars to the rise of generative AI. ⭐️ UKTV’s rebrand as “U&” everything, showcasing its shift to a digital-first strategy while maintaining its popular linear channels. ⭐️ The essential role of local stories and community-focused content in a globalised media world. Sam underscored that platforms like Together TV are vital in providing diverse, locally relevant stories that resonate deeply with audiences, strengthening social cohesion. Read the full article to dive deeper into Sam's fascinating journey and his take on the future of media. #TogetherTV #MediaMatters #Leadership #PositiveChange #CommunityStories #DigitalFirst