The Or

We take a pause in mince-pie consumption to take a look back at the last 12 months at The Or. ⭐ We’ve welcomed three new brands to The Or family. ASOS.com, BEAR Snacks (Urban Fresh Foods Ltd) and Trek joined us this year. 🐶 We set tails wagging with our new brand platform ‘Never Average’ for Tails.com | B Corp.com, bringing to life a joyful, surreal world celebrating the unique needs of every dog. 🎨 We enlisted over 30 artists to redesign stereotypical Father’s Day cards for the Father’s Day redesign, raising money for Campaign Against Living Miserably. 🤣 On April Fools Day we brought disguised joy to the nation with Parking Ticket Crisps,  providing some light relief to the initial shock of getting a fine. 💃 We got into some serious fasHUN, delivering ASOS’ first 360 brand campaign ‘Inspired By’, featuring an IRL warehouse rave at East London’s Colour Factory, in collaboration with Mixmag. 💪 We held our very first 3 Good Things event at Mother HQ. Over 150 women and allies got involved in an evening of inspirational chat and new connections. See you in 2025. 🍓 Things got juicy as we delivered a new brand platform for BEAR Snacks (Urban Fresh Foods Ltd). ‘Wildly Irresistible’, directed by the wonderful Anna Mantzaris, secured The Or’s very first Ad of the Week in The Grocer. 👶 With many new parents reporting feeling the most isolated and lonely 1 to 3 months after the baby arrives, we encouraged Bloom & Wild customers to delay their gifts to when it matters most with ‘Delay the Delivery’. 🌮 Our kitchen renovation skills were put to the test as we transformed a student digs into a Taco-themed haven for Taco Bell. 🎮 We brought mental health support to gaming for Harry's Inc., in partnership with Shout UK and Guild Gaming. Talk Squad, launched during Men’s Health Awareness Month, is a unique new service through which gamers can access free, confidential mental health support whilst gaming. 🎄We’ve finished the year making waterproof fashion festive with Crowntech. Designed to help you endure Christmas, the two crowns are available to purchase through the Crowntech website. ⭐ And finally, there was a star on top of the tree as we were named MoreAboutAdvertising’s Agency of the Year 2024, alongside our gorgreous sibling, Mother. Thanks to everyone for making 2024 a year to remember. See you in 2025 for more mischief. The Or x #TheOr2024

One day left to help The Or get to SXSW London ⭐ Help us get there and give us a cheeky vote: https://lnkd.in/edV8ynFH Check out our amazing panel below! #SXSWLondon #PanelPicker

Endure Christmas with Crowntech. Inspired by the traditional paper crown found in Christmas crackers, the collection’s use of repurposed waterproof fabrics allows the owner to endure the elements whilst maintaining Christmas cheer. Handmade and designed by Daniel Gee, the one-of-a-kind limited-edition waterproof crowns feature elasticated cinches for adjustable fit, dual pockets, heavy-duty impenetrable zips, and carabiner clips. There are two crowns available for purchase via the brand’s official website. Crowntech will donate the entirety of the money from each purchase to mental health charity Mind Over Mountains. Purchase here: www.crowntechwear.com Special thanks to Charlie Birch, Common Image, TOM BURNS, Sebastian C., Tom Snell, Dylan Hartigan, Ruth Armitt, weareseventeen and Ben Charlton. #Crowntech #WaterproofCrown #MerryChristmas

Merry Christmas, love from The Or x www.crowntechwear.com

We spy Dan Morris and Charlene Chandrasekaran 👀 Thanks Campaign UK for including our lovely ECD duo on their list of the top 20 creative leaders for 2024! #CreativeLeaders #CampaignLists

Say hello to our amazing SXSW London panel. Help us get there and give us a cheeky vote: https://lnkd.in/edV8ynFH Farah K. Farah is co-Founder and CEO of HANX, a sexual wellness brand. A former Goldman Sachs banking professional, Farah leads on fundraising and international growth, and is passionate about smashing taboos around sex, pleasure and intimate health. Ben Hurst Ben Hurst (he/him) is an activist, educator, host, presenter, podcaster, model, public speaker and the Head of Facilitation and Training at Beyond Equality. His work focuses on challenging traditionally toxic forms of masculinity. Suzanne Noble Suzanne Noble is a pioneering advocate for sexual wellness in later life and the charismatic host of the popular podcast and TikTok channel Sex Advice for Seniors. Her mission is to de-stigmatise conversations around sex and pleasure for older adults. Zoe D'Avignon Zoe is an experienced Brand and Creative Strategy Director. She has worked with award-winning creative networks, delivering insights on effective marketing and developing strategies for brands such as Sky, M&S Food, HSBC, Netflix, and Superdrug. Vote here: https://lnkd.in/edV8ynFH #SXSWLondon #Panel

LET'S TALK ABOUT SEX. We need your help! Our SXSW panel is up for community voting and we need your vote 💕 Please vote for 'The New Sex Position | Shaping the Future of Intimacy': https://lnkd.in/edV8ynFH Sex dominates our screens, feeds, and cultural conversations—but behind closed doors, a different reality is unfolding. People are having less sex and experiencing deeper loneliness. The intimacy crisis is real, with tech, pornography, and society driving a toxic cycle of shame and disconnection. Join The Or's Strategy Director Zoe D'Avignon as she speaks with a panel of experts about how brands can help break down barriers fueling the intimacy crisis, exploring how brands have historically played a role in the crisis, the lessons they can learn, and the insights that can help shape the future of sex. She’ll be joined by the amazing: - Farah K., co-founder of HANX - Ben Hurst, Head of Facilitation at Beyond Equality - Suzanne Noble, sex and relationships expert - ‘Sex Advice for Seniors’ TikTok VOTE HERE: https://lnkd.in/edV8ynFH #SXSWLondon #FutureofIntimacy

We're coming to the end of Men's Health Awareness Month. When it comes to men's mental health, there's a need for greater innovation to ensure support is being accessed - and us advertisers can help. Following on from Talk Squad, our mental health gaming initiative for Harry's Inc., The Or's ECD Dan Morris spoke to Campaign UK about how we can use creativity to get through to men. #MensMentalHealth #MentalHealthAwareness #Advertising

Gaming just got better for your mental health. On Tuesday evening we launched Harry's Inc. Talk Squad at Guild Gaming HQ; a unique initiative offering men free, confidential mental health support in a comfortable setting—playing their favourite game alongside a trained mental health professional from Shout UK. A live Twitch stream saw an array of gaming influencers try out the initiative. Missed it? Watch the full stream below. Want to book a session? Schedule one in here: https://lnkd.in/eQgm_W2q Huge shoutout to all the partners and to everyone involved. https://lnkd.in/ex3D4urY #TalkSquad #MentalHealth #MentalHealthSupport #Gaming

Have you spotted our work for ASOS.com out and about? We've teamed up with Mixmag to bring The Night Shift trend to life. This Thursday - East London's Colour Factory - with sets from sim0ne, Pxssy Palace, HOUSEWIFE9, and Leo Mandella. See you there? Sign up for guestlist here: https://lnkd.in/e_GGqJzG #ASOS #InspiredBy #MixMag #TheNightShift