Somebody Digital

Preparing for 2025: Key Digital Marketing Trends Digital marketing is moving faster than ever, and 2025 promises to bring even more innovation that may redefine how we connect with audiences and drive value for our customers. We’re pretty lucky that at Somebody Digital, we’ve got so many experts across paid media, SEO and digital strategy who can provide us with insights on what to expect in the coming year. These are just some of them. What’s driving 2025? • AI-driven personalisation: Hyper-targeted experiences powered by smarter AI tools. • The reign of video: Human-led, authentic videos to stand out amidst AI-generated noise. • First-party data focus: Building trust and respecting privacy while gaining deeper insights. • Outcome-focused marketing: Showcasing solutions over features to create lasting impact. Did we miss anything? What do you think 2025 holds for those of us in the digital space? #DigitalMarketing #2025Trends #AI #VideoMarketing #Personalisation #MarketingInnovation

 Paid media is powerful, but if you’re only focusing on clicks and impressions, you’re missing the full picture. True ROI comes from what happens after the click. Optimising your landing page for post-click experiences ensures your visitors find exactly what they expect, increasing trust and boosting conversions. From continuous experimentation to leveraging data for personalised journeys, these strategies make the difference between wasted spend and true impact. Find out how to unlock the potential of every click with effective landing page optimisation (link below)

B2B Advertising on Connected TV (CTV): A New Frontier for Reaching Decision-Makers In today's digital age, Connected TV is not just for entertainment—it's a game-changer for B2B advertising. Insights from LinkedIn show the tremendous potential of CTV as a platform for engaging decision-makers in the business world. With its ability to target professional audiences creatively and effectively, CTV is transforming B2B advertising. Brands can leverage data-driven insights to craft compelling narratives and interactive experiences that resonate with decision-makers, driving real business results. The diverse viewership offered through CTV includes key decision-makers, particularly Millennials and Gen X, many of whom hold purchasing authority—a crucial insight for B2B advertisers. #B2BMarketing #ConnectedTV #AdvertisingInnovation #DecisionMakers #BusinessGrowth

Marketing teams often rely on bottom-up reporting, detailing metrics like traffic and impressions. But for the C-suite, this data can be overwhelming and misaligned with business goals. Shifting to a top-down approach starts with high-impact metrics (think growth rate, net revenue retention) and aligns teams under a unified framework. Why does this matter? -It clarifies marketing’s role in business growth. -It transforms data into strategy, not just performance proof. -It enables faster, more aligned decision-making. By blending top-down and bottom-up reporting, we empower executives to see the big picture while maintaining agility. It's time to upgrade how we report on impact. Read more at the link in our comments.  #MarketingLeadership #CLevelInsights #MarketingAnalytics

AI tools can supercharge your content creation, but how do you stay on Google’s good side while doing it? During our SEO Marketing Masterclass, I joined Kyle Roof and our Head of SEO, Stephan Marais, to tackle this challenge head-on. We explored how to balance AI-driven content with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. Key takeaways: ●        Use AI to speed up research and ideation—but always apply human oversight. ●        Focus on adding value with unique perspectives and authoritative insights. ●        Stay compliant by aligning AI-generated content with Google’s evolving policies. Find the link in the comments to the full conversation. #SEOInsights #SEOTrends #ContentSEO #EATPrinciples #DigitalStrategy #AIContentCreation #AIinSEO #ContentWithAI #AIContentStrategy

Why Optimising Your Website Requires Evolution, Not Revolution Starting fresh might sound exciting when it comes to improving a website, and it’s a tempting addition to your marketing plan for 2025 with the big changes it 'promises'. However, iterating through testing is often the smarter, more cost-effective move. From my experience working on website rebuilds and conversion rate optimisation programmes at Somebody Digital, here’s why I believe iteration gets you better results: Get Results Quickly: A website overhaul can take months, whereas testing a key page on your website can be done within two weeks. You want results, not just a new website. Better User Experience: Iterative changes allow for constant refinement based on real user feedback. You’re not guessing—you’re adapting to what users actually need. Cost-Effectiveness: Identifying and fixing issues early avoids the expense of a full redesign and maximises the value of your resources. Lower Risk: Small, data-driven updates reduce the chances of major disruptions while keeping the project on track. Higher Engagement & Conversions: Incremental improvements guided by user data create smoother journeys that drive real results. Stronger Stakeholder Alignment: Keeping stakeholders involved throughout the process builds trust, transparency, and alignment with goals. This is a clip from an experimentation masterclass with Stuart Rex from Webtrends Optimize. Full video link in the comments.

ABM success hinges on a clear understanding of your customer and the ability to tailor your messaging to their specific challenges. While advanced tools and technologies can enhance your strategy, the foundation remains simple: precision targeting and consistent, personalised communication. Whether you're a CMO at a large enterprise or leading growth at a startup, the key is to align your messaging across all channels. From the first ad to the final sale, a seamless, personalised experience can transform your ABM outcomes. Are you leveraging personalisation in your ABM campaigns effectively? #ABM #personalisation #digitalmarketing

Investing in acquiring new customers is far more costly than leveraging your existing base. Building quality customer relationships that drive up your revenue at no additional advertising cost begins with good CRO. Learn more at the link below. #landingpageoptimization #digitalmarketing #CRO #customerloyalty 

What a way to end a year of accomplishments! Last night we were privileged to take home four awards at the #UKSearchAwards, a crowning achievement in a year of big wins for our agency. We took home gold for: 🏆 Best SEO Campaign 🏆 Best Use of Data | SEO 🏆 Best Use of Search | SEO 🏆 Most Innovative Campaign | PPC Congratulations to our team for all of their hard work in achieving these wins for our clients, and thank you as always to Don't Panic Events and Diginius for organising these spectacular events.

Why Integrating ABM into GTM is Game-Changing B2B buyer journeys are anything but straightforward. That’s why the integration of Account-Based Marketing (ABM) into your Go-To-Market (GTM) strategy is no longer optional—it's the make-or-break difference between success and failure when launching in new markets. When done right, ABM and GTM become a powerhouse duo that balances broad reach with personalised precision. The result of which is a strategy that not only scales but also ensures your most valuable accounts feel seen, heard, and understood.  Why Integrating ABM into GTM is Game-Changing: - Personalisation at Scale: Run nationwide campaigns while delivering hyper-relevant content to high-value accounts.   - Sales-Marketing Alignment: ABM takes your GTM collaboration to the next level, ensuring cohesive experiences from the first touchpoint to the final sale.   - Tech-Enabled Precision: With tools like AI, CRMs, and platforms like Demandbase, you can personalise and automate simultaneously, making every interaction count. Ready to integrate ABM into your GTM strategy? Focus on these 4 key steps:   Identify high-value accounts early.   Align sales and marketing messaging.   Foster cross-department collaboration.   Leverage AI and CRM tools for insights and automation.  The takeaway: ABM within your GTM strategy isn’t just about reaching your market—it’s about owning it. With the right balance of technology, collaboration, and personalisation, you can redefine how your business connects, converts, and grows. What’s your next step to harmonising ABM with GTM? Let’s discuss in the comments.👇  #ABMExcellence #GTMStrategy #B2BMarketing #SalesAndMarketing #PersonalisationAtScale