Remembering humility in marketing 💯
I help purpose-driven leaders do strategic marketing & comms to guide sustainable business growth | Fractional Head of Marketing & Comms | Consultant | B Corp certified | Work with me monthly from £1k + VAT
Do you know what one of the most important starting points of good marketing is? Humility. How can you be more humble? 👉 Remember that you are not your customer, and you'll never be able to see through their eyes 👉 Understand what your customer wants and needs 👉 Measure and improve customer satisfaction 👉 Be more customer centric than your competitors From a sustainability perspective, think about: ➡️ What are your customers needs, desires and values? Do you know the difference? ➡️ What do they need to improve their wellbeing? ➡️ Where can you add long term value? This relentless focus on market orientation rather than being sales or product-led usually leads to better profitability and longevity. #MarketingStrategy #CustomerCentricity #Sustainability ----- I'm owner and director at Soleil Marketing, a strategic consultancy for purpose-driven brands working to create a thriving future. Services include: Marketing audits, strategy & delivery, interim & part-time marketing lead, mentoring & training ☀️ 📞 Book an intro call with me: https://lnkd.in/euxcyg5r