SMG

Tune in to this #RetailMediaThursday episode where Justin Sparks from Threefold and SMG dives into the fast-evolving world of retail media, sharing trends and strategies you can’t afford to miss. Here is a little teaser: ✨ Key trends shaping RMNs: - Networks must stand out as buyer choices grow. - Demand for in-store media is rising—Europe is 2-3 years ahead of the U.S. 💡 Biggest hurdles for RMNs: - Losing talent to larger networks and adapting to being media businesses. - Why copying Amazon or Walmart isn’t the answer. 🔮 2025 predictions: - Expect consolidation as networks race to keep up. Watch the full episode to get the full picture of what’s next for retail media: https://okt.to/P9H7FB

A look back at this year’s Golden Quarter 🌟 The Golden Quarter is our most important (and busy!) time, and this year, we’ve delivered more than ever before for both our customers and partner brands✨💡 Through meticulous planning and razor-sharp audience insights, we’ve crafted integrated campaigns that capture every important moment. From inspiration to action, our approach has been all about creativity, innovation, and connecting with what truly matters to our audience. Take a walk with us through this year’s Golden Quarter and see how we made it all happen. Retail Media | Golden Quarter The Very Group | SMG

I recently had the opportunity to share our thoughts at SMG with the Path to Purchase Institute on Retail Media Networks and the industry's need to invest in and develop talent in order to continue to compete for ad dollars. https://lnkd.in/djKwS7VY A few thoughts for the industry that we touch on: 👩💼 People are what fuel an organization ... but is there enough talent to sustain the Retail Media industry's growth? 🏗️ Are we asking the right question? Shouldn't we be asking if RMNs can build everything on their own, vs should they? RMNs can build and partner to hit their growth targets. 🛒 How do we accelerate the RMN and Merchant leads working in concert? Brands and their agencies want a single front-door. 📈 Is there a clear path to profitability and contributing as a profit pool back into the business? That is the benchmark retailer boards will measure against. Please take a read. Leave a comment below and let me know what you think! #RetailMedia #Talent #RMNs

As the year comes to a close we’re taking time to look back on our achievements – and what better way to do it than with BMG Wrapped? 💫

I'm very excited to be starting 2025 with a 💥 , heading back to Vegas for my first CES in followed very closely by NRF in New York with SMG and Threefold. It's always a great time to meet friends and to make new contacts and so if you're at either event let me know. #retailmedia #marketing

I am getting on my soapbox one last time before the new year – I couldn’t help myself. I’m increasingly seeing a narrative in the industry which is positioning retail media as a challenger to traditional advertising, or perhaps even a threat to the lessons the industry has learned on advertising effectiveness. This seems to have accelerated as more data has been published on the sources of retail media investment growth, which are predominantly coming from Linear TV and digital advertising (search & display) budgets. I think this conversation is emerging from a genuine misunderstanding of what retail media is. It’s still being referred to as on-site only, essentially demoting it to being search ads on retailer websites. If this was true, I’d agree that moving your Linear TV spend simply into on-site search would be a pretty bad strategy. However, that’s just not what retail media is. Retail media is any media that is owned or operated by a retailer, or that uses retailer data in its activation. That means retail media is also in-store advertising, connected TV, digital OOH, experiential and so on. This means that in many cases retail media IS traditional media. It’s often the same media we have always used, however it’s now being planned or measured in different ways, or being bought from a new source. And it often means that 'traditional advertising' is far better connected to a point-of-purchase, helping it to better deliver on both brand-building and sales-driving goals. I really do believe that retail media can positively amplify 'non-retail media', and that retailer data can be used very effectively to sharpen ATL (without compromising scale). It can also be used to close the loop on measurement, and achieve this at a 1-2-1 customer level. Retail media is disrupting many long-standing classifications of advertising. Therefore, what we need is to continue education in the industry (away from a highly restricted notion that retail media is a bit of tactical on-site search). We also need a tonne of new thought on how we treat it in the wider media plan. Let’s have that conversation next year instead. Over and out! Samuel Knights Emma Dean Lee LeFeuvre David Bromfield Helen Johnson Rosie Houston Sean Crawford Marcus Ingleby Kat Jones Mark Sweatman Matthew Lee Georgina O'Grady SMG #retailmedia #commercemedia

"In a world where Retail Media is fast becoming 'media', it's really important that we balance our short-term and long-term goals", says Bianca Hall, Senior Insight Director at SMG. Back in October at our Retail Media Summit UK event, Bianca delivered a powerful session centred around the short-term ROI obsession. What were the top 3 takeaways? 📈 Despite measurement making huge strides over the last few years, ROI always steals the show as it's consistent, comparable, and commercial. 💡Retail media is doing a lot more than delivering short-term ROI - it has a lot of potential to drive brand-building metrics in the long-term. 🚶An effective measurement strategy can be created using the crawl, walk, run analogy. Crawl - build a bank of short-term ROI evaluations. Walk - incorporate first-party data learnings. Run - create an omnichannel test and learn strategy. Make sure to catch up on the full episode here - https://lnkd.in/eTVUZByM Data & Measurement I First-Party Data I Path to Purchase Institute

Who killed the traditional TV ad? 🕵️♀️📺 It's a mystery with many suspects – but is the format truly dead or just evolving? Our very own Georgina Evenden shares her insights in The Grocer's latest article, exploring how retail media and digital channels are reshaping the ad world. Read the full article here: https://lnkd.in/eXpupPEn What do you think – does TV still have a place in today’s marketing mix? Retail Media | TV Advertising | Traditional Advertising

"I really hope measurement is the thing we're talking about with passion and vigour next year because that is the piece that could transform everything", says Christina Jenkins, Senior Omni Channel Shopper Marketing Team Lead UK & Ireland at Colgate-Palmolive 🦷 🪥 Recorded live at our Retail Media Summit UK event, Efrain Rosario, Host at The FMCG Guys caught up with Christina on the evolution of Retail Media and how there's still lots of work to be done in this continuously evolving industry. Catch up on the full episode below - Apple Podcasts: https://lnkd.in/d6xMMz3j - YouTube: https://lnkd.in/dyNnT2fc - Spotify: https://lnkd.in/dTGNBcPC Retail Media Measurement I Shopper Journey I Path to Purchase Institute

Katie Streeter Hurle, our Chief Strategy Officer and IAB Europe Committee member, recently shared her expertise on how to successfully revolutionise your Retail Media Network to deliver brilliant business results. In the article, Katie provides clear, simple advice on key areas in the space including:  📈How retailers can stay ahead of the curve when developing their media networks  🔮What technology is needed to underpin the development of future Retail Media Networks 🛒How retailers can leverage their data to ensure their media network is key to advertisers 🔗 Link to the full article - https://lnkd.in/evvZScJw Let us know your thoughts in the comments below 👇