The News is Out 🗞🎉 💖✨ Introducing Very Media Group! 💖✨ Today marks a major milestone as we officially launch Very Media Group, our new retail media network brought to you by The Very Group and SMG. After 12 successful years of retail media at Very, we thought it was time to add some sparkle and take our existing proposition from Good to Very Good. ✨ We’re excited to share new and exciting opportunities for our partner brands that will help them... 💖 Connect with Very's vast and distinct customer base at scale. 💖 Co-create bespoke campaigns, activated with top class creative capabilities, across over 40 media channels. 💖 Enter a test & learn environment to innovate for future success. 💖 Access rich data and customer insight for a deeper understanding of shopper behaviour and customer journeys. 💖 Accelerate campaigns with market-leading digital measurement and in-flight optimisation. We’ll be sharing more news very soon… But for now, give us a follow, like, and share, and help us spread some Very sparkle across LinkedIn today! ✨ Jessica Myers | Samuel Knights | Tom Goulden | Laura Jones | Lee LeFeuvre | Helena Hinton | Rosie Houston #RetailMedia #VeryMediaGroup #LetsMakeItSparkle
About us
Welcome to Very Media Group – the new retail media network from The Very Group, one of the UK and Ireland’s top digital-only retailers, in partnership with SMG, the UK’s leading independent retail media operator. For over 12 years, we've led the way in retail media, delivering more than 5,000 campaigns for over 200 brands across 40 media channels. Combined with The Very Group’s impressive reach—4.4 million active customers and 1.4 million daily site visits—we know retail media inside out. Now, we’re adding some sparkle to our proposition to take it from good to Very Good. Leveraging our rich data and insights from millions of loyal customers, we give brands the chance to tap into unique shopping behaviours and create personalised, omnichannel experiences. Whether it’s digital, influencer, or experiential marketing, our in-house creative teams collaborate with partners to deliver bespoke campaigns that connect with customers across fashion, beauty, home, electricals, and more. At Very Media Group, you’ll get to ... ✨Connect with Very's vast and distinct customer base at scale - 90% of whom use Very Pay and are tough to reach elsewhere. ✨Co-create brand-centric campaigns, activated with top class creative capabilities, across over 40 media channels. ✨Bring your creative ideas to the table in our innovative test and learn environment. ✨Gain access to rich data and consumer insight for a deeper understanding of customer behaviour and journeys. ✨Make a real impact with market-leading digital measurement, in-flight optimisation and near 100% trackability across media and sales. Join Us Now and Maximise Your Brand's Potential at Very.
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Type
- Partnership
- Founded
- 2024
- Specialties
- Retail Media, Advertising, Media, Retail, Retail Technology, and Marketing
Employees at Very Media Group
Updates
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A look back at this year’s Golden Quarter 🌟 The Golden Quarter is our most important (and busy!) time, and this year, we’ve delivered more than ever before for both our customers and partner brands✨💡 Through meticulous planning and razor-sharp audience insights, we’ve crafted integrated campaigns that capture every important moment. From inspiration to action, our approach has been all about creativity, innovation, and connecting with what truly matters to our audience. Take a walk with us through this year’s Golden Quarter and see how we made it all happen. Retail Media | Golden Quarter The Very Group | SMG
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Very Media Group reposted this
Let's make it sparkle (again) One of the standout Christmas Ads of this year on every measure has been Very's fabulous festive campaign featuring their flamingos (try saying that one quickly!) There was however something rather surprising about the ad. It's almost identical to last year. To most people that's hardly the biggest shock of the year but in the world of marketing and advertising we seem to love creating new things, especially at Christmas But the data would suggest that's not the best move As Jessica Myers the Chief Customer at Very explains: most people described it as 'brave' but it was actually the smart thing to do. By using the System1 data they tested last year's 60" and used the feedback to make a new 40" edit and the result? A jump in Star rating from 4.6 to 5.4 Stars. In addition to that the Fluency score (branding) and Spike score (short terms sales potential) put them in the Top 10 this year in the most competitive category in the World, especially for Retail. To hear more about how they are using Fame, Feeling and Flamingos to deliver results in the 'Golden Quarter' check out the latest episode of Uncensored CMO Oh and this is well and truly the most pink and sparkling episode of the year! Link in comments Kerry Collinge Orlando Wood Andrew Tindall
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Very Media Group reposted this
So, what’s different about Very Media Group? ✨ Swipe through to discover what we offer 200+ partner brands who activate their retail media campaigns at Very. 💖👉 Retail Media | Data-led Creativity
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Let’s talk about creativity in retail media … 🩷 Last week, our Head of Retail Media, Laura Jones, joined SharkNinja's Phil Crawley, along with SMG's Lee LeFeuvre Garry Munns, to go beyond the Basket and talk about ‘Why great creative captures shoppers and delivers results …’ 🎨 From actionable insights to creative inspiration, the session was packed with golden nuggets on how creativity drives impact in retail media. Curious to learn more? 🔗 Link in comments to watch the full recording now. DataDrivenCreativity | RetailMedia | InnovativeThinking | TalkingShop
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