Represent

Represent at Sole this weekend.

Represent x Oasis A curated collection of luxury vintage, designed for the reuinion tour of Definitely Maybe’s 30th Anniversary. A biblical moment for the brand.

Luxury brand Represent and investment and innovation firm True. are proud to announce an exciting strategic partnership to accelerate Represent’s growth and global expansion. Since its inception, Represent has experienced rapid growth, with a compound annual growth rate (CAGR) of 64% since 2020, delivering double-digit profit margins. With strong product offerings in both luxury and performance sportswear, the brand is well positioned to continue its trajectory and expects to generate circa £100 million in revenue by the end of this fiscal year. Founded by George Heaton and Michael Heaton and led by CEO Paul Spencer, Represent has quickly scaled, serving over 350,000 of their online community in 2023 and securing a growing desirable portfolio of wholesale partners. In 2024, the brand opened its first retail locations: a luxury boutique in West Hollywood, Los Angeles, followed by a flagship store in their hometown of Manchester on New Cathedral Street, with a London store set to open in Summer 2025. Alongside their mainline collections, Represent has recently collaborated with other global brands such as PUMA, Belstaff, and Oasis. Additionally, its ‘247’ roster of ambassadors has grown to include some of the world’s highest performing Hyrox athletes. True will leverage its considerable expertise in the consumer sector to enable Represent to further scale and accelerate growth. "We're gaining unstoppable momentum, and with this minority investment and strategic partnership with True we feel it’s the perfect time to propel Represent to new heights” said George Heaton. Co-founder Michael Heaton adds, "The mission continues and we feel like we’re just getting started." CEO Paul Spencer commented, "We’ve always selected our partners based on the strength of their team, and this partnership is no exception. From a business standpoint, we see growth opportunities across every area—geography, category, and gender. We’ve built an exceptional team who are working tirelessly on exciting initiatives across the board, including the highly anticipated launch of womenswear in 2025. The future holds incredible potential, and we can’t wait to see what’s next." Ejike Onuchukwu, Investment Director at True and a new board member at Represent, stated, "Represent is a real success story for British fashion. The team’s track record of developing culturally relevant products and acquiring loyal customers to the brand, despite the challenging consumer environment, is remarkable. I look forward to supporting the management team and Founders to help achieve its significant expansion potential.” Paul Cocker, CEO and Co-Founder of True said, “We are proud to be partnering with George, Michael, Paul and the rest of the team at Represent – there are very few brands that are thriving in the current environment and we’re looking forward to supporting a team with so much energy and passion during the next phase of the Represent journey.” https://lnkd.in/e6X5ntCX

Represent Black Friday ‘24 Campaign.

The Mission Continues 🚀 We're expanding the team. Details of the role can be found here 👇 or reach out to us at careers@representclo.com 📩 share within your network 🙌

The Mission Continues 🚀 We're expanding the team. Details of the role can be found here 👇 or reach out to us at careers@representclo.com 📩 share within your network 🙌

Represent Winter’24 Collection. Launching 8PM GMT.

The Mission Continues 🚀 We're expanding the team. Details of the role can be found here 👇 or reach out to us at careers@representclo.com 📩 share within your network 🙌

Represent x Belstaff 06.11.24

The Mission Continues 🚀 We're expanding the team. Details of the role can be found here 👇 or reach out to us at careers@representclo.com 📩 share within your network 🙌