Redtorch

This is a public service announcement... 📞   Our fantastic team are currently out of office for some hard-earned festive celebrations. 🎄   After an unforgettable 2024, we can't wait to see you all in the new year. 🤝   Stay tuned for plenty more in 2025! 🔜   #Redtorch #SportsMarketing

AI is no longer a thing of the future - it’s transforming the sports industry in real time. 📈 But what does that actually look like? And how can you use it? 🤔 Our Digital Insight Analyst Ollie Rowe breaks down how AI is reshaping the sports landscape and what it can do for you - covering:   🤖 Automation 🤝 Fan Engagement 🎥 Content Creation For the full insight, read the article👇 https://lnkd.in/gnnim7ZH

What a night for women’s sport! 🙌   Keely Hodgkinson’s 2024 BBC Sports Personality of the Year win marks a historic moment - the first time female athletes have claimed the award four years in a row. 🏆   It’s times like this that remind us why we’re so passionate about women’s sport. Through our #SheMovesTheGame initiative we’re proud to spotlight women making waves across sports, in every role, from every background. 👏   It’s fantastic to see female athletes finally getting the consistent recognition they’ve long deserved. But this win isn’t just about one night. It’s about sustained excellence, undeniable talent and the momentum of women’s sport that’s only getting stronger. 📈   British sport is being bossed by the women right now - and we’re here for it. 💪 📸: @BBCSport on Instagram #SMTG #WomensSport #WomenInSport #Redtorch

Introducing the 2024 Redtorch Bake-Off Champion... Ziad Koulailat! 👑 🍰 After a nail-biting finale, Zi's sticky toffee showstopper stole the crown, edging out reigning champion Jacqueline Darby and the other finalists at last weeks Christmas party. 🏆   A creative in more ways than one. 👏 #BakeOff #Redtorch

How female athletes were key to the success of NOCs on social media at Paris 2024. ♀ 🇫🇷   Even though NOC social media channels had a nearly equal number of posts featuring male and female athletes, it was female-focused posts that saw the most engagement. 65% of total engagements were on posts featuring female athletes, compared to 35% for male athletes. 💬   Engagements hit a high on 28 & 30 July, with over 78% of interactions coming from female-focused content. 📈    The message is clear - audiences have a strong interest in content about female athletes. 💪   Want to see the full report? Click here 👉 https://lnkd.in/gJd4uyMZ #SportsMarketing #BeautifulData #OlympicGames #Insights

Missed Episode 1 of ‘What’s Sport Selling?’ We’ve got you covered! 🙌   Dive into 5 key takeaways from our new podcast series tackling the biggest issues in sport today.   In Episode 1, we take on the inactivity crisis - exploring: 📢 The need for a unified voice 📈 Why long-term marketing is a must 🤝 How sport can position itself as a key player in the global health conversation   Read our takeaways 👉 https://lnkd.in/epPaZD4U Listen to the full episode 👉 https://lnkd.in/eAXVUKmy #SportsBiz #Podcast #SportsMarketing #UnofficialPartner

Why brands, broadcasters, and IFs need to tap into the growing interest in female athletes. ♀👇   53% of engagements during Paris 2024 were on posts featuring female athletes, compared to 47% for male athletes, despite the fact that more posts (57%) focused on male athletes. National Olympic Committees (NOCs) saw the biggest swing, with 65% of engagements focused on female athletes. 📊 Global broadcasters also saw success with female athlete content, with 54% of engagements coming from women-focused posts. 📺 However, International Federations (IFs) flipped the trend, with 60% of engagements coming from male athlete posts — reflecting the higher share of male-focused content in their feeds.   Want to see the full report? Read here 👉 https://lnkd.in/gJd4uyMZ #SportsMarketing #BeautifulData #OlympicGames #Insights

"Just be better!" 👏   We couldn’t agree more with this clip from the The Female Athlete Project, shining a spotlight on the lack of coverage for women at Paris 2024 - highlighted in our Beautiful Data project.   It’s inspiring to see our insights driving vital conversations about the representation of female athletes in sport. 🙌   Read the full report 👉 https://lnkd.in/gJd4uyMZ

“If you’re not at the table, you’re on the menu.” 🍽️ ‘What’s Sport Selling?’ – a 4-part series with Unofficial Partner – tackles the biggest issues in sport. First up – the physical inactivity crisis and how sport can play a bigger role in improving global health. 🌍 In this clip Emma P. (Mason) Zwiebler, Celine Del Genes, and Redtorch CEO Jonny Murch discuss how sport stacks up against other industries in getting its voice heard by global decision-makers. 🎙️   Full podcast 👉 https://lnkd.in/eAXVUKmy #SportsBiz #Podcast #SportsMarketing #UnofficialPartner

How were female athletes represented on social media during Paris 2024? 🇫🇷   Our analysis of TikTok and Instagram posts uncovered a noticeable gender disparity across stakeholders. 📊   Overall, posts featuring male athletes (57%) outnumbered those featuring female athletes (43%). The imbalance was particularly striking among global broadcasters, where male athletes dominated 61% of the posts. 📱   International Federations (41%) and global brands (42%) followed a similar pattern, while National Olympic Committees came closest to parity with 47% of posts featuring women.    Want to learn more? Read the full report 👉 https://lnkd.in/gJd4uyMZ #SportsMarketing #BeautifulData #OlympicGames #Insights