Pravo Consulting

⬛ Incoming!!! We're onboarding new clients. Find out why Pravo Consulting  is fast becoming the go-to PR and marketing consultancy for disruptive and innovative technologies in a connected world. What's stopping you? Act now: message Philip Hicks ----------------------------------------------------------------------- 🟥 Pravo Consulting | Never conventional, Always exceptional ----------------------------------------------------------------------- ⬛ A global distributed consulting organisation founded by Philip Hicks who is also founding partner with Jamie Allan in Campaign Catapult - focused on AI, drone, robotic and sensor technologies #PR #Strategy #Editing #Execution #Marketing #Research #ReputationManagemnt #CrisisCommunications Allan Panthera For more information message Philip Hicks #bidsupport #techmarketing #communications #defence #defense #industrial #energy #aerospace #security #space #sar #isr #cyber #ai

#DisruptiveTech 🔴 I am delighted to see the concluding article 'Future Proofing Fleets' of my three part series investigating the impact of Ukraine's assymetric drone campaign against the Russian navy, has been published in the latest issue of WARSHIPS International Fleet Review. Thanks, again, to editor Iain Ballantyne, for the piece in the January 2025 issue, now available to purchase. The preceeding articles entitled 'Cut Down to Size' and 'Black Sea Drone Warfare' were carried in previous issues (Nov/Dec). I am indebted to the insights from experts that I interviewed including former First Sea Lord and Royal Navy chief Sir George Zambellas GCB DSC DL and Samuel Bendett, research analyst and member of the Russia Studies Program at CNA Corporation, a Washington DC-based nonprofit research and analysis organization and Ewen Stockbridge, a NATO trainer and CEO of specialist consultancy 360iSR Ltd | Understanding at Tempo Subscription details here: https://lnkd.in/dVf2Pf4p #navy #assymetricwarfare #drones #uav #usv #BlackSea #russia #ukraine Campaign Catapult, Pravo Consulting

Here's the latest blog from Campaign Catapult's #DISRUPTIVEUnboxed series. Check out the latest on #hybridwarfare and insights from Ewen Stockbridge, CEO of 360iSR Ltd | Understanding at Tempo

Every technology has a limited open window when it’s a good idea to start a new company. You need to know where you are in your technology window. They don’t teach this at HBS, GSB, or any accelerator. It’s the unspoken mechanism that determines the chances for your startup to succeed. Most, if not all, great companies are founded inside these technology windows of opportunity – moments when technologies shift. You have to know what these windows look like and if you’re in one to have a sense of how much opportunity is really in front of you. Check out this inisghtful piece by James Currier in NfX. #innovation #startups Campaign Catapult

#DisruptiveTech 🟣 It is interesting to see the matrix of relationships that could be considered a conflict of interests for some NATO member countries in today's complicated geo-political landscape. Will the new US adminstration seek changes? ❶ Türkiye (Turkey) 🇹🇷 Relationship with Russia: Despite the latest 180 degree turn in Syria, the two countries cooperate on projects like the TurkStream gas pipeline (the Ukrainian gas transit deal expires in 2024, TurkStream is poised to become Russia’s sole remaining pipeline outlet to Europe. Stopping its operations would cut off Russia’s pipeline gas revenue entirely) and the Akkuyu Nuclear Power Plant. Türkiye also purchased the Russian S-400 missile defense system, which caused tensions within NATO. ⚠️ Potential Conflicts of Interest: Türkiye's defense cooperation with Russia, especially the S-400 purchase, has raised concerns about the interoperability of NATO defense systems and the security of shared military technology. ❷ Germany 🇩🇪 Relationship with China: Germany has a strong economic relationship with China, being one of its largest trading partners in Europe (in October, Germany opposed tarrifs against China). German companies have significant investments in China, and the two countries collaborate on various projects, despite Foreign Minister Baerbock's comments at a recent visit to China. ⚠️ Potential Conflicts of Interest: Germany's economic dependence on China can create dilemmas with NATO's strategic stance on issues like human rights and security. ❸ France 🇫🇷 Relationship with China: France engages with China on multiple fronts, including trade, investment, and climate change. French companies are active in the Chinese market, and the two countries have signed numerous bilateral agreements. ⚠️ Potential Conflicts of Interest: France's economic ties with China might influence its position on NATO's policies towards China, especially regarding security and technological competition. ❹ Italy 🇮🇹 Relationship with China: Italy is part of China's Belt and Road Initiative (BRI). This partnership includes investments in Italian ports and other infrastructure projects. ⚠️ Potential Conflicts of Interest: Italy's involvement in the BRI could lead to conflicts with NATO's strategic interests, particularly in terms of infrastructure security and economic influence. ❺ Hungary 🇭🇺 Relationship with Russia and China: Hungary maintains close ties with both Russia and China. It has energy agreements with Russia and participates in China's BRI. Hungary has also been a vocal supporter of stronger EU-China relations. ⚠️ Potential Conflicts of Interest: Hungary's relationships with Russia and China can lead to friction within NATO, especially regarding unified responses to security threats and sanctions. #NATO member states must balance their national interests with collective security commitments. Pravo Consulting ,Campaign Catapult

#DisruptiveTech 🟣 Size doesn't always matter! Innovation and Consumer Behaviour: Empowering Both David and Goliath in E-Commerce. Timely Op-ed in Campaign by Lewis Sellers at IDHL (link in comments below) is insightful as a key Pravo Consulting client shapes up for major global e-commerce programme kicking off in 2025. These are the key points identified by Lewis that are driving growth: Historically, Goliaths thrived online with enterprise-grade platforms. Now, platforms like Shopify enable Davids to compete, leveraging developer efforts at lower costs. While Goliaths have bigger budgets and use composable tech stacks, they often struggle with legacy systems. Davids, being agile, adapt quickly to market changes. However, relying on out-of-the-box tech can stifle innovation. Brands might fit customers to platforms rather than being customer-centric. Competition is healthy, but should we settle for 80% solutions? A strategic eCommerce approach, part of a 2-5 year investment cycle, aligns with business goals. To drive growth: ❶ Create a custom roadmap for each growth stage. ❷ Use customer insights and performance tracking. ❸ Optimise Total Experience (TX) with personalization and responsive designs. ❹ Integrate omnichannel strategies. ❺ Security and personalisation are key. Partnering with a digital marketing agency helps both Davids and Goliaths excel. #ecommerce #campaigns #b2b #b2c #marketing #onlinesales Campaign Catapult. Campaign UK

Space debris: ticking time bomb. Researchers from the orbital mapping firm LeoLabs are raising alarm bells about the dangerous amount of space junk littering our planet's orbit that will inevitably create a catastrophe. In an interview with Forbes, LeoLabs senior technical fellow Darren McKnight described the issue as a "ticking time bomb" waiting in the wings. The author of a remarkable series of studies on space debris and its potential to trigger catastrophic collisions, McKnight heads the data analytics team at the Silicon Valley-based LeoLabs, which operates a global web of phased array radars that scan low Earth orbit (LEO) while charting more than 20,000 objects in flight - from abandoned rockets to the clouds of Anti-Satellite weapon (ASAT) shrapnel that circumnavigate the globe. The outfit’s founder and Chief Operating Officer, Dan Ceperley, issued an ominous oracle on LeoLab’s website, warning of the “inevitability of a disaster in low Earth orbit” due to clouds of missile shards and clusters of derelict rockets that are spinning around the globe. With our planet veritably surrounded by almost 30,000 objects bigger than a softball hurtling through space at extremely fast speeds, McKnight and his colleagues are looking for solutions to head off tragedy — but they might not be able to make it in time. "This grim reality," Ceperly told Forbes, "means that collisions are not a question of if but when." “Potential disasters in LEO,” Dr. Ceperley predicts, range from an astronaut being blasted by “lethal, small debris” to an “operational payload attacked by an adversary.” His “Guide To Disasters In Low Earth Orbit” cautions that minuscule shards in orbit - measuring less than one centimeter - could be deadly to aeronauts spacewalking outside the International Space Station or floating outside their space capsules. “Potential disasters in LEO,” Dr. Ceperley predicts, range from an astronaut being blasted by “lethal, small debris” to an “operational payload attacked by an adversary.” Space Intel creates sensors and AI for airborne safety, environmental protection, and high-resolution Earth and space imaging. Stay safe and informed! #WeSawItComing #Satellites #SatelliteCollisions #SpaceDebris #Space #SpaceIntel #SpaceSustainability

Latest blog from Philip Hicks: #Stealth #drones - the shape of things to come.

Weekend read. ISS trash landing: a special spacecraft will guide the space station through Earth’s atmosphere, but what about other large pieces of space debris? The Pacific Ocean’s Point Nemo (48°52.6′S 123°23.6′W), at 2,688 kilometers (1,670 miles) the spot on the planet farthest from land, will witness splashdown of the remnants of the ISS in 2031, marking the end of its service since launch on 20 November 1988. That crash will be aided by a SpaceX-built vehicle that will propel the ISS seaward with the aim of ensuring that its debris doesn’t hit anyone or anything on the way down. When a satellite takes a one-way trip through the atmosphere, the process is called deorbiting. That journey can be purposeful and controlled—as with the ISS. It can also be passive, in which a spacecraft is allowed to descend and burn up as it will. That latter option is the norm with small, new satellites and older satellites that are dead and out of anyone’s control; sometimes, the latter are big enough that parts of them survive reentry. In the coming years, the number of satellites set to launch—which will later have to deorbit—is due to increase drastically. Ensuring their lives end safely—minimizing risks to people, property, planes and the atmosphere itself—is no small task, whose details scientists, engineers and regulators are grappling with. The biggest dangers come from larger spacecraft, old or new, that may not disintegrate on reentry. “A bunch of us have been calling for an end to uncontrolled reentries of massive satellites,” says Jonathan McDowell, an astrophysicist at the Center for Astrophysics | Harvard & Smithsonian and publisher of the newsletter Jonathan’s Space Report, which tracks space launches. “It’s just not okay.” Space Intel creates sensors and AI for airborne safety, environmental protection, and high-resolution Earth and space imaging. Stay safe and informed! #WeSawItComing #Satellites #SatelliteCollisions #SpaceDebris #Space #SpaceIntel #SpaceSustainability

#DisruptiveTech 🔴 I am delighted to see the second instalment entitled 'Black Sea Drone Warfare' of my series investigating the impact of Ukraine's assymetric drone campaign against the Russian navy, has been published in the latest issue of WARSHIPS International Fleet Review. Thanks, as ever, go to editor Iain Ballantyne, for the double page spread in this December 2024 issue, now available to purchase. The first part 'Cut Down to Size' was carried in last month's issue. I am indebted to the insights from experts that I interviewed including former First Sea Lord and Royal Navy chief Sir George Zambellas GCB DSC DL and Samuel Bendett, research analyst and member of the Russia Studies Program at CNA Corporation, a Washington DC-based nonprofit research and analysis organization and Ewen Stockbridge, a NATO trainer and CEO of specialist consultancy 360iSR Ltd | Understanding at Tempo Subscription details here: https://lnkd.in/dVf2Pf4p #navy #assymetricwarfare #drones #uav #usv #BlackSea #russia #ukraine Campaign Catapult, Pravo Consulting