Campaign Catapult

#DisruptiveTech 🔴 I am delighted to see the concluding article 'Future Proofing Fleets' of my three part series investigating the impact of Ukraine's assymetric drone campaign against the Russian navy, has been published in the latest issue of WARSHIPS International Fleet Review. Thanks, again, to editor Iain Ballantyne, for the piece in the January 2025 issue, now available to purchase. The preceeding articles entitled 'Cut Down to Size' and 'Black Sea Drone Warfare' were carried in previous issues (Nov/Dec). I am indebted to the insights from experts that I interviewed including former First Sea Lord and Royal Navy chief Sir George Zambellas GCB DSC DL and Samuel Bendett, research analyst and member of the Russia Studies Program at CNA Corporation, a Washington DC-based nonprofit research and analysis organization and Ewen Stockbridge, a NATO trainer and CEO of specialist consultancy 360iSR Ltd | Understanding at Tempo Subscription details here: https://lnkd.in/dVf2Pf4p #navy #assymetricwarfare #drones #uav #usv #BlackSea #russia #ukraine Campaign Catapult, Pravo Consulting

Check out the latest blog from #DISRUPTIVE Unboxed. Here, Ewen Stockbridge, CEO of specialist consultancy 360iSR Ltd | Understanding at Tempo, throws the spotlight on information wars and the new hybrid battlescape that threatens the foundations of societies. #hybridwar #disinformation #fakenews #ai #ethics Pravo Consulting

#DisruptiveTech 🟣 It is interesting to see the matrix of relationships that could be considered a conflict of interests for some NATO member countries in today's complicated geo-political landscape. Will the new US adminstration seek changes? ❶ Türkiye (Turkey) 🇹🇷 Relationship with Russia: Despite the latest 180 degree turn in Syria, the two countries cooperate on projects like the TurkStream gas pipeline (the Ukrainian gas transit deal expires in 2024, TurkStream is poised to become Russia’s sole remaining pipeline outlet to Europe. Stopping its operations would cut off Russia’s pipeline gas revenue entirely) and the Akkuyu Nuclear Power Plant. Türkiye also purchased the Russian S-400 missile defense system, which caused tensions within NATO. ⚠️ Potential Conflicts of Interest: Türkiye's defense cooperation with Russia, especially the S-400 purchase, has raised concerns about the interoperability of NATO defense systems and the security of shared military technology. ❷ Germany 🇩🇪 Relationship with China: Germany has a strong economic relationship with China, being one of its largest trading partners in Europe (in October, Germany opposed tarrifs against China). German companies have significant investments in China, and the two countries collaborate on various projects, despite Foreign Minister Baerbock's comments at a recent visit to China. ⚠️ Potential Conflicts of Interest: Germany's economic dependence on China can create dilemmas with NATO's strategic stance on issues like human rights and security. ❸ France 🇫🇷 Relationship with China: France engages with China on multiple fronts, including trade, investment, and climate change. French companies are active in the Chinese market, and the two countries have signed numerous bilateral agreements. ⚠️ Potential Conflicts of Interest: France's economic ties with China might influence its position on NATO's policies towards China, especially regarding security and technological competition. ❹ Italy 🇮🇹 Relationship with China: Italy is part of China's Belt and Road Initiative (BRI). This partnership includes investments in Italian ports and other infrastructure projects. ⚠️ Potential Conflicts of Interest: Italy's involvement in the BRI could lead to conflicts with NATO's strategic interests, particularly in terms of infrastructure security and economic influence. ❺ Hungary 🇭🇺 Relationship with Russia and China: Hungary maintains close ties with both Russia and China. It has energy agreements with Russia and participates in China's BRI. Hungary has also been a vocal supporter of stronger EU-China relations. ⚠️ Potential Conflicts of Interest: Hungary's relationships with Russia and China can lead to friction within NATO, especially regarding unified responses to security threats and sanctions. #NATO member states must balance their national interests with collective security commitments. Pravo Consulting ,Campaign Catapult

#DisruptiveTech 🟣 Size doesn't always matter! Innovation and Consumer Behaviour: Empowering Both David and Goliath in E-Commerce. Timely Op-ed in Campaign by Lewis Sellers at IDHL (link in comments below) is insightful as a key Pravo Consulting client shapes up for major global e-commerce programme kicking off in 2025. These are the key points identified by Lewis that are driving growth: Historically, Goliaths thrived online with enterprise-grade platforms. Now, platforms like Shopify enable Davids to compete, leveraging developer efforts at lower costs. While Goliaths have bigger budgets and use composable tech stacks, they often struggle with legacy systems. Davids, being agile, adapt quickly to market changes. However, relying on out-of-the-box tech can stifle innovation. Brands might fit customers to platforms rather than being customer-centric. Competition is healthy, but should we settle for 80% solutions? A strategic eCommerce approach, part of a 2-5 year investment cycle, aligns with business goals. To drive growth: ❶ Create a custom roadmap for each growth stage. ❷ Use customer insights and performance tracking. ❸ Optimise Total Experience (TX) with personalization and responsive designs. ❹ Integrate omnichannel strategies. ❺ Security and personalisation are key. Partnering with a digital marketing agency helps both Davids and Goliaths excel. #ecommerce #campaigns #b2b #b2c #marketing #onlinesales Campaign Catapult. Campaign UK

The shape of things to come? Check out this report for #DISRUPTIVEUnboxed on what it takes to make drones 'stealthy', both small and large. Philip Hicks, partner at Campaign Catapult and Principal Consultant and Founder of Pravo Consulting explores the key elements of stealth technology and how thet are revolutionising the concept of drones across a spectrum of use cases predominantly in military applications from propulsion technology to AI swarms. #drones #uav #Stealth #sensors #propulsiontechnology #DisruptiveTech

#DisruptiveTech 🔴 I am delighted to see the second instalment entitled 'Black Sea Drone Warfare' of my series investigating the impact of Ukraine's assymetric drone campaign against the Russian navy, has been published in the latest issue of WARSHIPS International Fleet Review. Thanks, as ever, go to editor Iain Ballantyne, for the double page spread in this December 2024 issue, now available to purchase. The first part 'Cut Down to Size' was carried in last month's issue. I am indebted to the insights from experts that I interviewed including former First Sea Lord and Royal Navy chief Sir George Zambellas GCB DSC DL and Samuel Bendett, research analyst and member of the Russia Studies Program at CNA Corporation, a Washington DC-based nonprofit research and analysis organization and Ewen Stockbridge, a NATO trainer and CEO of specialist consultancy 360iSR Ltd | Understanding at Tempo Subscription details here: https://lnkd.in/dVf2Pf4p #navy #assymetricwarfare #drones #uav #usv #BlackSea #russia #ukraine Campaign Catapult, Pravo Consulting

FRIDAY FACTS: Bird strikes with aircraft pose a serious threat to human safety. The problem dates back to the early days of aviation, with the first death of a pilot recorded in 1912 when an aircraft crashed into the sea after striking a gull. Since then, 795 lives have been lost to collisions between aircraft and birds (those that have been recorded!), not to mention the countless bird fatalities. As aircraft get faster, quieter, larger and more numerous, the risk of serious accidents increases accordingly. Every year, the aviation industry incurs damages worth billions of dollars. The team at Space Intel is dedicated to mitigating the risks associated with bird strikes and space objects re-entry into the Earth's atmosphere. Stay safe and informed! #WeSawItComing ✈️ #AviationSafety #BirdStrikes #AviationChallenges #Satellites #SpaceDebris #SpaceIntel

Nearly six decades after the Outer Space Treaty banned military activities in space, its norms appear to be losing their power. In May, officials from the United States Department of Defense and U.S. Department of State disclosed the possibility of Russia deploying a nuclear-detonation device into space, and that a suspected testbed satellite had already been in orbit for two years. China, meanwhile, has embarked on a campaign to expand its strategic nuclear forces beyond the numbers required for “minimum deterrence” and develop new delivery platforms, including a fractional orbital bombardment system. Chinese and Russian interest in space-based nuclear devices derives from their expressed anxiety over the U.S. strategy of deploying large and widely dispersed satellite constellations, such as the Space Development Agency’s “Proliferated Warfighter Space Architecture,” as well as commercial networks such as SpaceX’s STARLINK communications satellites. SDA Director Derek Tournear has described his agency’s “proliferation” as a game-changing strategy of resilience, using numbers and architecture to keep U.S. space networks working despite single-point attacks via kinetic, directed-energy, or electromagnetic means. However, this has threatened the sense of “space deterrence” gained by China and Russia through their own investments in anti-satellite weapons. Using nuclear effects to hold entire orbital regimes at risk offers an alternative way to counter such proliferated constellations. Compounding these tensions is the growing threat of space junk, exacerbated by the rapid expansion of satellite communications. The increasing number of satellites, both military and commercial, has led to a congested orbital environment, raising the risk of collisions and the creation of more debris. This space junk poses a significant hazard to all space operations, including those critical for national security and global communications. As nations continue to deploy more satellites, the challenge of managing space debris becomes ever more urgent, highlighting the need for international cooperation and updated regulations to ensure the long-term sustainability of space activities. The team at Space Intel is dedicated to alleviating the risks associated with bird strikes and space objects re-entry into the Earth's atmosphere. Stay safe and informed! #WeSawItComing #AviationSafety #AviationChallenges #Satellites #SatelliteCollisions #SpaceDebris #Space #SpaceIntel

FRIDAY FACTS: 🛰️ The growing problem of space debris isn't just one that plagues Earth's orbit. Several instances of space trash crashing back down to Earth have made recent headlines, and one family is requesting that NASA - National Aeronautics and Space Administration pay for the damages. The space agency has a claim on its hands after a chunk of space junk crashed through Alejandro Otero's seaside home in Naples, Florida. The incident occurred on March 8, as debris - the size of a smart phone - tore through the roof and two floors of his family home, nearly hitting his son, Otero said in a now-deleted post on X. After analyzing the piece of debris at Kennedy Space Center in Florida, NASA confirmed the debris came from a 2.9-ton pallet of used batteries jettisoned from the International Space Station in March of 2021; the structure was expected to burn up completely in Earth's atmosphere during the two year journey. Otero speculated as much in posts online following the incident, and voiced his expectation that the responsible parties be held accountable. "[The Otero family is] grateful that no one sustained physical injuries from this incident, but a 'near miss' situation such as this could have been catastrophic," said Mica Nguyen Worthy in a statement from the law firm representing the family. The incident has the potential to set a precedent for governments and private space companies in terms of how compensation could be handled for victims of similar incidents in the future. Though their damage was less severe than that caused at the Otero home, several other reports of crashing space debris have occurred in the past year as well, including portions of a SpaceX Dragon trunk found in Canada and North Carolina, and a piece of an ISRO - Indian Space Research Organization rocket landing on a beach in Australia. The team at Space Intel is dedicated to alleviating the risks associated with bird strikes and space objects re-entry into the Earth's atmosphere. Stay safe and informed! #WeSawItComing #AviationSafety #AviationChallenges #Satellites #SatelliteCollisions #SpaceDebris #Space #SpaceIntel

A communications satellite designed and built by aerospace giant Boeing has broken up in orbit. The satellite's operator, Intelsat, has confirmed the "total loss" of iS-33e, which has affected customers in Europe, Africa and parts of the Asia-Pacific region. The Intelsat 33e satellite provided broadband communication from a point some 35,000km above the Indian Ocean, in a geostationary orbit around the equator. Intelsat also says it has taken steps to complete "a comprehensive analysis" of the incident. "We are coordinating with the satellite manufacturer, Boeing, and government agencies to analyse data and observations," Intelsat said. The United States Department of Defense's (DOD) space-tracking website, SpaceTrack, also confirmed the incident. The amount of debris orbiting Earth is rapidly increasing. The European Space Agency - ESA estimates there are over 40,000 pieces larger than 10 cm and more than 130 million pieces smaller than 1 cm in orbit. The total mass of human-made objects in Earth’s orbit is around 13,000 tonnes, equivalent to the mass of about 90 adult male blue whales. Approximately one-third of this mass, or 4,300 tonnes, is debris, primarily consisting of leftover rocket bodies. Tracking and identifying space debris is a challenging task. At higher altitudes, such as the 35,000 km orbit of Intelsat 33e, we can only detect objects above a certain size. One of the most concerning aspects of the loss of Intelsat 33e is that its breakup likely produced debris too small to be detected from ground level with current facilities. The team at Space Intel is dedicated to alleviating the risks associated with bird strikes and space objects re-entry into the Earth's atmosphere. Stay safe and informed! #WeSawItComing #AviationSafety #AviationChallenges #Satellites #SatelliteCollisions #SpaceDebris #Space #SpaceIntel