Playable

Gamification by the numbers: Playable in 2024 🎮 As the year comes to a close, we celebrated in our last company All Hands this week, highlighting the incredible power of play and how the Playable platform is driving results for hundreds of brands globally. 🔝 After sharing our internal "Playable Wrapped" with the team—celebrating exceptional growth and achievements—we couldn’t keep the excitement to ourselves! Here are some of the most inspiring highlights from this year: 👉 Our customers launched more than 10,000 live campaigns this year! 👉 Users spent more than 62,000 hours in our platform crafting playable campaigns for outstanding results.  👉 The busiest day this year for the Playable platform on 1st of December peaked with more than 5.05 million sessions! Here's to an even more exciting 2025!🎉 #MarketingGamification #Playable

🎮 There’s still time to compete for the top spot on the leaderboard of our festive game! If you haven’t played yet, now’s your chance! As 2024 comes to a close, we want to express our appreciation to our awesome customers, dedicated partners, and the amazing Playable team. Your support has been the driving force behind our incredible success this year, and we are truly grateful. Wishing you a Happy Holiday season and here’s to a New Year filled with exciting opportunities and shared accomplishments! Play the game here: https://lnkd.in/dFQE94xT  See you in 2025! 🎉 #MarketingGamification #Playable

We’re always blown away by the creativity and value behind our customers' Christmas campaigns! 🎄 Catching our eye today is "Robin’s Holiday Dash" by Dr. Barbara Sturm —a fantastic gamified campaign released just yesterday for beauty enthusiasts to enjoy. This fun and engaging rush runner game invites players on a virtual “shopping spree.” All they have to do is tap to fly with the robin and collect skincare products along the way. While the gameplay might seem simple at first glance, it ties beautifully into Dr. Barbara Sturm’s wider holiday campaign: a robin taking flight and delivering presents. What an incredible way to tell a holiday story! As we always say, setting clear KPIs is crucial for every great gamification campaign. Robin’s Holiday Dash hits the mark with two key goals: boosting sales and growing email permissions. 👏 A big round of applause to everyone who brought this beautiful story and creative holiday campaign to life! #MarketingGamification #Playable #ChristmasMarketing

At Playable, we put play to work. Our awesome teams work hard to deliver game-changing marketing with our customers. But, we also know that taking a breath is just as important as the grind, and we actively encourage it. 🌿 That’s why our new office friend is here to help; 🐦 we’ve introduced Birdie, our new eco-friendly office companion, made from recycled plastic and fitted with a smart CO2 sensor. Birdie helps us keep the air fresh by reminding us when it’s time to open a window and let in a bit of nature, ensuring we maintain a healthy, productive environment. So, while our ideas soar, Birdie🐤 keeps our heads clear, and reminds us to let in some light and fresh air or take a walk with some colleagues; this means we can get back to work with a clear head. #Playable #lifeatplayable

🎄Happy holidays from all of us at Playable! ☃️ Need a quick 5-minute break to recharge and have some competitive fun? We’ve got you covered! To spread a little holiday cheer, here's a festive game for you: https://lnkd.in/dFQE94xT 🎮 Help Santa collect as many gifts as possible and see if you can get a high score on the leaderboard! From all of us at Playable, we wish you a happy holiday season 🎉 #HappyHolidays #Playable #MarketingGamification

With each new holiday campaign published on our platform, we’re blown away by the creativity and innovation from our amazing customers. 🎄 Here’s another incredible example launched this week: Co-op's exclusive 12 day in-app calendar! 📲 This campaign, designed just for Co-op members, offers a delightful mix of rewards. From free products to prize draws, it’s the perfect way to keep members engaged and spending more time in-app. 👏 Huge shoutout to everyone involved in bringing this calendar to life, especially to Laura Edwards, Kyle Broadhurst, Adem Cevik and Hannah Watson. #MarketingGamification #Playable

Our people and our culture is our most powerful driving force at Playable. That's why each month, we encourage our colleagues to nominate team members who embody our core behaviours. From pioneering spirit, accountability, team mates who lean in, and those who ensure everyone feels like they matter; these colleagues come together on a monthly basis to choose an NGO to donate to on behalf of us. This months group have chosen to support Choose Love. Choose Love is a UK-based NGO which provides humanitarian aid to, and advocacy for, refugees around the world.

The advent calendar season is at its peak, and we are happy to see all the incredible campaigns our customers have created! 🎉 Check out Stonegate Group’s fantastic advent calendar on MiXR—their app that showcases the best of the UK’s pubs, bars, and clubs. With this campaign, going out has never been more fun! 🍻 🎁 For 25 days, the calendar keeps users engaged with sponsor-branded prizes, including free drinks and loyalty points. The rotating sponsorships add even more excitement, featuring amazing brands. We’re particularly impressed by the seamless integration with Atreemo, ensuring in-app rewards are delivered straight to users’ wallets—talk about convenience! What's more, leveraging the Loot Box functionality, the advent calendar reveals prizes behind doors with a MiXR-branded, animated Christmas present for an extra festive touch. 🎄 👏 Huge shoutout to everyone involved in bringing this campaign to life, especially the talented teams behind the concept and game design: Haydn Parkes, Ollie Rance, Stephen Kenward, Amy McGrogan. #MarketingGamification #Playable

Once the busy Christmas shopping period passes, many retailers wind down their marketing efforts. But could you be missing a golden opportunity? 🤔📃 During the often-overlooked "hidden quarter"—Q5—consumers are online and ready to shop. Just before routine resumes at the start of the year, there’s a valuable chance to maximise those end of year marketing objectives. 📈 Learn how gamified marketing can help your Q5 strategy in our blog post: https://lnkd.in/ezrCdBDV #MarketingGamification #Playable #Q5

⭐ Let’s give a round of applause to Rains, the Danish outerwear lifestyle brand, and their gamified Winter Jacket Guide! ⭐ This standout campaign takes online shopping to the next level. Designed as an engaging personality test, it helps users discover the winter jackets that perfectly match their needs. Here’s what makes it special: customers spend more time interacting with Thermal products, enjoying a tailored experience that simplifies their decision-making journey. 🎮 Game type: Personality test 🎯 Game description: The Winter Jacket Guide consists of 4 questions about the customer’s gender, preferred length, level of insulation, and level of waterproof protection. The early performance indications from the Winter Jacket Guide have been remarkable, exceeding expectations in key areas like customer interaction, content engagement, and lead conversion. Try the game here: https://lnkd.in/daAWtzdZ #CampaignOfTheMonth #MarketingGamification #Playable