NIQ Brandbank

NIQ Brandbank 2024 Wrapped 🎁🎬 For our last edition of Insight Hub for 2024, we'd like to take a look back on the last year of growth, opportunity and success at NIQ Brandbank. ⏮ Our associates have worked hard to build new relationships, create new products and solutions and elevate our existing offering to empower our customers to provide better omnichannel shopping experiences. 🛒 Grab a festive beverage and take a look through the huge achievements of our teams around the world ☕👇

Are your product pages set up as THE destination for your product information? 📱 Studies show that over 80% of shoppers conduct research before making a purchase decision. Ensure your product description pages are up-to-date, accurate and engaging with NIQ Brandbank's innovative Content Health solutions. Track your content score against competitor products and make sure shoppers conducting research online have all questions answered instantly. Book a demo with our team today 🌐👇 https://lnkd.in/g_Kycdda

Your content is our reputation. At NIQ Brandbank, high quality and consistent product content is at the core of what we do. We help brands and retailers digitalise the shopper experience via a range of end-to-end solutions including content creation, management and optimisation. Contact our teams to find out how we can help you 💬👇 https://lnkd.in/gxPyCDqh

40% of shoppers claim to be innovation-seekers, who are keen to try what is new and stay on top of trends. 📈 As brands increasingly innovate and reformulate to appeal to this shopper segment, it is essential these products are online on time and are discoverable at the point of purchase. 🛒🔎 With NIQ Brandbank's range of digital content solutions, from image capture and creation to data management and optimization, we are your one-stop-shop for getting your products in front of innovation-seekers fast. ⌚ Find out more 🌐👇 https://lnkd.in/gXP9XJUw

Private Label continues to grow in popularity across the US. 📈 NIQ data indicates that 40% of U.S shoppers find store brands a good alternative to national brands. As more shoppers switch to private label for competitive price and value, what investments are retailers making to continue this growth and what can brands do to stay competitive? Find your answers here 📰👇 https://lnkd.in/gbv9Q9T3

NIQ Brandbank 2024 Wrapped 🎁🎬 For our last edition of Insight Hub for 2024, we'd like to take a look back on the last year of growth, opportunity and success at NIQ Brandbank. ⏮ Our associates have worked hard to build new relationships, create new products and solutions and elevate our existing offering to empower our customers to provide better omnichannel shopping experiences. 🛒 Grab a festive beverage and take a look through the huge achievements of our teams around the world ☕👇

Success Story 📰✅ VisionTek Products, LLC relies on GfK Etilize Inc. for accurate, detailed product information for its channel partners. GfK Etilize enables VisionTek to provide their key partners with up-to-date, accurate and fully optimized product content that improves customer journeys, boosts conversions and increases sales. Jacob Brooks, Digital Content Strategist at VisionTek says: “Since we started working together in 2017, we have deepened our partnership,  the scope of our projects has expanded, and we have helped each other to grow. With eCommerce so vital to our business, this relationship truly influences our success.” Are you looking to elevate your product performance with optimized product content? Read the full story here 📖👇 https://lnkd.in/gRvWmnpp 

Shopper loyalty continues to be tested as we head into 2025. 💔 NIQ data shows that over half of European shoppers plan to not buy their typical brands next year. ❌🛒 However, brand switching can occur for more reasons than price... Shoppers are increasingly searching for information beyond the label and as retailers start to invest in their private label omnichannel content, private label products are starting to become serious competition to typically dominate brands. Check out our full article to discover what changes brands need to implement to retain loyalty 📰👇 https://lnkd.in/g28Hq2uB

NIQ's Spend Z report tells us that Gen Z are searching for 'clean' products. In fact, the report tells us that Gen Z are searching for: 🌱Clean 🌹Natural Fragrances 🐰Cruelty-free Are you claiming your product attributes that are most important to your Gen Z shoppers? Calling-out attributes across your ecommerce pages boosts search results and makes your products more discoverable amongst your key audiences. Improve your discoverability today 🌐👇 https://lnkd.in/gKSG3NDT

87% of U.S shopper have changed the way they shop in 2024. 🛒🧾 This includes swapping brands, opting for private label and even switching stores to find cheaper alternatives. Shoppers are also increasingly varying the purpose of their trips from bulk trips, to smaller quick-commerce deliveries, channels are diversifying between on and offline destinations. Is your product content set up to succeed across all channels to meet these evolving shopper habits? Create seamless omnichannel journeys with NIQ Brandbank today. Find out more 🌐👇 https://lnkd.in/g468TEeq