MLS Media

🏡 There is an incredibly simple, 4-step framework we use at MLS Media to generate enquiries for real estate businesses who are running Google Ads for the first time. 1. Only target your ideal customers and exclude the rest 🎯 - Focus only on highly relevant searches, signalling that homeowners are in the market to buy or rent a new home. -  Create extensive negative keyword lists to exclude irrelevant searches. -  Call out your ideal customers in the copy and reference price points in descriptions to prevent clicks and wasted spend from buyers who can't afford your homes. 2. High-converting landing page 📃 -             Include social proof -             Address pain points -             Solution focussed copy -             Sell the CTA (why should somebody book a consultation call?) 3.  Tweak offer, messaging and landing page until leads start coming through 📈 - Setup secondary conversion tracking on top of lead/enquiry tracking, such as users clicking the first part of the contact form -  Add heat mapping tools to the site - Use this data to inform changes to the offer, CTA, page layout and messaging - Test, learn and repeat 4. You've created a consistent source of new leads and enquiries for your business ✅ The foundation is ensuring the traffic is relevant. Then it’s a case of tweaking the creative and landing page. Until leads and enquiries start coming through. Then it's the exciting part... Time to scale. It’s a framework that is simple and highly repeatable. If you want to learn more about how to start generating enquiries and leads for your real estate business in the next 45 days using Google Ads, comment "SCALE".

We reduced one real estate client's Google Ads cost per enquiry by 75% in just 42 days. 🏠 Previously, this client was: 1. Fully dependent on 1 source of new business (not Google Ads) 2. Spending on Google Ads without a clear strategy 3. Not converting new site visitors Now they: 1. Have created a reliable source of new leads 2. Are reassured their ad spend is being invested in the right areas 3. Convert new site visitors, well above the industry average conversion rate And, luckily, this isn’t a one-off. We have a proven, repeatable strategy to achieve similar results for other Real Estate clients. 📈

Did you know? Shoppers go online first in over 60% of shopping occasions. And this figure is only going to increase over time, with 84% of consumers from age 15-24 use the internet daily compared to 52% of consumers aged 65-74. The digital marketplace is already the place to go when it comes to making purchases, and that trend isn’t likely to slow down as the population ages. Which is why as a business owner in 2024 you need: 1). A website optimised to drive conversions, whether that be sales, enquiries or meeting bookings. 2). An offer that encourages customers to carry out a conversion.  3). A method of increasing your online visibility that brings your ideal target customer to your site. Unsure as to how your business can achieve the above? Schedule your free 15-minute consultation call below to discover how... 🗓️ https://lnkd.in/eY4uCWSk

We often speak to clients whose new business is 80-90% reliant on referrals. On one hand, this is great because it shows they are delivering an amazing service and their customers are extremely satisfied. However, it also means they’re entirely dependent on one source of leads, which tends to fluctuate significantly from month to month. Unfortunately, this is the case for the majority of small (and medium) sized businesses, with 82% of small businesses claiming that referrals are their main source of new customers. As a founder, reducing dependance on referrals and diversifying your source of new leads gives you the confidence needed to scale your business. Schedule your free 15-minute consultation call today to learn how you can reduce your dependance on referrals. 👀

We often speak to clients whose new business is 80-90% reliant on referrals. On one hand, this is great because it shows they are delivering an amazing service and their customers are extremely satisfied. However, it also means they’re entirely dependent on one source of leads, which tends to fluctuate significantly from month to month. Unfortunately, this is the case for the majority of small (and medium) sized businesses, with 82% of small businesses claiming that referrals are their main source of new customers. As a founder, reducing dependance on referrals and diversifying your source of new leads gives you the confidence needed to scale your business. Schedule your free 15-minute consultation call today to learn how you can reduce your dependance on referrals. 👀

A high CTR within your Google Ads account is a metric to be treated with caution, particularly when paired with low conversion rates. ⚠️ It can suggest that you're not disqualifying customers and are wasting media spend bringing new users to your site who don't match your ideal customer profile. Which is why we always ask ourselves, "how can we disqualify prospects?" By creating extensive negative keyword lists and writing ad copy tailored to your ICP, you are able to reduce wasted spend and reach customers who are far more likely to convert. We noticed a slightly comical example of this within the keyword planner earlier today which demonstrates the point. The keyword was ‘invest in property with no money’, which gets 10-100 searches each month. It’s an amusing example, given that ‘put money into’ is included in the dictionary definition of investing. However, this example clearly highlights the potential for wasted spend when running Google Ads. ❌😧 A reminder to regularly update those negative keyword lists!

A high CTR within your Google Ads account is a metric to be treated with caution, particularly when paired with low conversion rates. ⚠️ It can suggest that you're not disqualifying customers and are wasting media spend bringing new users to your site who don't match your ideal customer profile. Which is why we always ask ourselves, "how can we disqualify prospects?" By creating extensive negative keyword lists and writing ad copy tailored to your ICP, you are able to reduce wasted spend and reach customers who are far more likely to convert. We noticed a slightly comical example of this within the keyword planner earlier today which demonstrates the point. The keyword was ‘invest in property with no money’, which gets 10-100 searches each month. It’s an amusing example, given that ‘put money into’ is included in the dictionary definition of investing. However, this example clearly highlights the potential for wasted spend when running Google Ads. ❌😧 A reminder to regularly update those negative keyword lists!

Ad extensions are a valuable tool for advertisers. They make ads more engaging and are proven to improve click through rates. However, we also want to maintain control over the extensions we are using, and we can do this by switching off dynamic ad extensions, which Google automatically have enabled for all accounts. The issue is that Google are rather sneaky about where the settings to switch off dynamic extensions are located. Here’s how you can turn off dynamic ad extensions in 3 simple steps. 1.     Once in an account, click on ‘Ads & Assets’. 2.     Click the three dots at the top right of the page labelled ‘More’, then click ‘Advanced-level automated assets’. 3.     Again, click ‘More’ and then ‘Advanced settings’. You will now be taken to a list of dynamic extensions that you can leave on or switch off.    In our experience, we tend to find that leaving Dynamic Image Extensions switched on works well, so long as you’re happy to promote any of the images you have on your website. Otherwise, we switch off extensions to retain greater control so that all of the messaging is accurate and on brand. 🎯

The philosophy of Essentialism is a perfect reflection of what we do at MLS Media. Essentialism is all about focussing on what matters most. Rather than trying to be a Jack of all trades, Essentialism promotes investing all of your energy into achieving mastery in one area. We understand this fundamental truth and appreciate the value in keeping digital marketing simple. We manage paid campaigns on Google Ads. That's it. Why overcomplicate it when we know that this channel will deliver the best return on investment? Also, Essentialism is definitely a recommended read, written by Greg McKeown.

Google's recent admission about incorporating headlines into ad copy description text without explicit disclosure has prompted a closer look at our strategies when it comes to writing ad copy. Rather than viewing this as a setback, we will put our focus toward adapting our current approach. For MLS Media, this will mean embracing a more dynamic approach to ad copy creation, placing emphasis on producing compelling content that resonates with the target audience, even if headlines are integrated within descriptions. We will keep you updated on any future announcements. 📣 (Source: Search Engine Land)