MLS Media’s Post

🏡 There is an incredibly simple, 4-step framework we use at MLS Media to generate enquiries for real estate businesses who are running Google Ads for the first time. 1. Only target your ideal customers and exclude the rest 🎯 - Focus only on highly relevant searches, signalling that homeowners are in the market to buy or rent a new home. -  Create extensive negative keyword lists to exclude irrelevant searches. -  Call out your ideal customers in the copy and reference price points in descriptions to prevent clicks and wasted spend from buyers who can't afford your homes. 2. High-converting landing page 📃 -             Include social proof -             Address pain points -             Solution focussed copy -             Sell the CTA (why should somebody book a consultation call?) 3.  Tweak offer, messaging and landing page until leads start coming through 📈 - Setup secondary conversion tracking on top of lead/enquiry tracking, such as users clicking the first part of the contact form -  Add heat mapping tools to the site - Use this data to inform changes to the offer, CTA, page layout and messaging - Test, learn and repeat 4. You've created a consistent source of new leads and enquiries for your business ✅ The foundation is ensuring the traffic is relevant. Then it’s a case of tweaking the creative and landing page. Until leads and enquiries start coming through. Then it's the exciting part... Time to scale. It’s a framework that is simple and highly repeatable. If you want to learn more about how to start generating enquiries and leads for your real estate business in the next 45 days using Google Ads, comment "SCALE".

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