About us

MINISO is a family lifestyle store, offering a full range of innovative, high-quality and design led products including toys, tech, stationery, accessories, home, food, fitness and beauty - all for great value for money. MINISO enjoys exclusive partnerships with many well-loved brands such as Disney, Minions, Toy Story and We Bare Bears and proudly collaborates with a team of international designers from China, Korea, Sweden and Denmark, amongst others. “Life is for fun, MINISO.”

Industry
Retail
Company size
11-50 employees
Headquarters
London
Type
Privately Held
Founded
2019

Locations

Employees at MINISO UK

Updates

  • View organization page for MINISO UK, graphic

    3,777 followers

    ✨ Merry Christmas and Happy New Year from all of us at MINISO UK! ✨ This year, we reached incredible heights with 15 new store openings and 3 community building events, spreading joy and unique treasures to more communities. From opening stores on vibrant highstreets, creating impact in impressive malls, capturing the on-the-go market in train stations and an airport, through to Pop-ups and store revamps. This year truly has been a high for the MINISO UK team. We've created exciting launches for highly anticipated collections like BT21 and Harry Potter, and engaged with fans at MCM Comic-Con and during our in store activities. As we celebrate the holidays, we would like to thank the unwavering dedication of our amazing staff, the passion of our franchisees, the support of our partners, and the love of our loyal customers who make it all worthwhile. Here’s to more milestones, magical moments, and exciting adventures together in 2025. 🌟 Wishing you and your loved ones a season filled with joy, laughter, and unforgettable memories. ❤️ ___ #minisouk #retailexpansion #reflection #thankyou Amir Mashkoor, Saad Usman, Sarah Gill, Leanne Fitz, Romina Rad, Ella Grey, Rida Naqvi, Francesca Hill, Becks Moore, Alex Norgate, Tim Gleed, Sarah Lowman, Mary Micanova, Dennis Champness, Leighton Skinner, Rebecca Parmenter, Emily Ellison, Marta Erenbek- Walczak, Richard Wake, Kris Fitzwater, Stanley Phipps, Yuanjun Zhang, Jack Owen, Paul Ainscough, Ranim Adla, Will Watkins, Chris Wong, Sara Sboul, Deborah C., Rohit. Neel Sodha, Waqaas Shafqat, Sam Lovatt-Brown, Trevor Finlay, Micheal Finlay, Gabriel Moreno, Raf Ali, Samir Ali, Nicholas Wallis, Stewart Rhea, Stuart Dixon, Glenn Gao, Lok, Ronnie, Yao, Leo, Minhaj Ahmed, Prashant.

  • ⭐ MINISO in the media ⭐ We’re delighted to see MINISO UK in the spotlight in License Global's December Issue article, "A Focus on UK Retail and Brand Licensing." 🎉 The feature delves into MINISO UK’s journey, highlighting how our affordable consumables and trend-driven products are reshaping the retail landscape in the UK. It also explores our success in brand licensing, where collaborations with iconic global brands help us deliver unique and exciting products to our customers. A special thanks to our COO, Saad Usman, for sharing insights into how MINISO is capturing the hearts of UK shoppers and creating a joyful, value-driven shopping experience. We’re incredibly proud of this recognition and look forward to continuing to bring joy to more customers across the UK! 😊 Read the full article: https://lnkd.in/edBwPCva #minisouk #retailexpansion #brandlicensing #retailgrowth

    A Focus on U.K. Retail and Brand Licensing

    A Focus on U.K. Retail and Brand Licensing

    licenseglobal.com

  • 🎉 Big News from MINISO! ✈️ We’re delighted to announce the grand opening of our first-ever airport store at London Stansted Airport! 🌟 Travelers, get ready to experience the joy of discovering our signature blend of fun, quality, and affordability as you embark on your journeys. From adorable plushies to travel must-haves and everyday essentials, we’re here to add a little extra happiness to your travel plans. This is more than just a store—it’s a gateway to good vibes and great finds, perfectly suited to the fast-paced, exciting world of travel. We’re grateful to partner with our new partners Lagardère Group who have helped us on this journey to bring our "Life is for Fun" philosophy to travellers from around the globe.  Here’s to more milestones and happy travels ahead! 🌍✈️ #minisouk #loveminisouk #retailexpansion #newstoreopening #newstore

  • View organization page for MINISO UK, graphic

    3,777 followers

    🎄✨ Spreading smiles this Christmas! ✨🎄 We’re thrilled to share our recent partnership with Spread a Smile, a wonderful charity that brings joy and laughter to seriously ill and hospitalised children and their families during long hospital stays. This holiday season, we’ve had the privilege of donating over 1,500 toys to help make Christmas extra special for these incredible children. 💝 Seeing the impact of Spread a Smile's work inspires us, and we’re looking forward to supporting their mission in the year ahead. A huge thank you to the team at Spread a Smile for the amazing work they do every day. We’re so proud to be part of this journey of kindness and hope. Together, we’re making smiles happen. 😊 #spreadasmile #christmasjoy #givingback #corporatesocialresponsibility #minisouk

  • MINISO UK reposted this

    MINISO UK is to hold a grand opening for its first-ever airport store tomorrow.🛫☁️💝 To celebrate the grand opening, the first 200 customers who spend £5 or more will receive a special gift with purchases. The launch day will also include a special appearance by Miniso mascot PenPen. Read Here. Saad Usman Peter Newbould Leanne Fitz Sarah Gill #retailnews #miniso #airportretail

    Miniso opens first UK airport store

    Miniso opens first UK airport store

    https://www.theretailbulletin.com

  • 🎉MINISO Eastbourne is officially open! 🥳 We’re absolutely thrilled to bring the magic of MINISO to Eastbourne, offering all your must-haves – from adorable plushies and collectible blind boxes to beauty, homeware, and lifestyle essentials. And of course, our fantastic brand collaborations, featuring Hello Kitty, Snoopy, Disney, Pokémon, Harry Potter, and more! 💕 There’s truly something for everyone. Our Grand Opening was a massive success, thanks to an amazing turnout and early birds lining up to join the fun! 🙌 To celebrate, we pulled out all the stops with live drummer entertainment, our beloved mascot PenPen for photo ops, and incredible giveaways. 🎁 A heartfelt thank you to everyone who came out and made our opening day unforgettable! 📍Find Us: The Beacon, Eastbourne, Ground Floor, Next to Jack Wills. Come explore the joy of MINISO – we can’t wait to welcome you! 💗 Stay tuned for more exciting openings soon. #minisouk #loveminisouk #newstore #storeopening #eastbourne #retailexpansion

  • 🎉 MINISO Watford Atria is officially open! 🥳 We’re so excited to bring the magic of MINISO to Watford, offering all your favourites – from adorable plushies and collectible blind boxes to beauty, homeware, and lifestyle essentials. And of course don't forget our fab brand collabs including the likes of Hello Kitty, Snoopy, Disney, Pokémon, Harry Potter and more 💕 There’s something for everyone!  Our Grand Opening was a huge success, with a fantastic turnout and a queue that started early! 🙌 To celebrate, we had live drummer entertainment, our lovable mascot PenPen on hand for photos, and some amazing giveaways. 🎁 The first 200 customers who spent just £5 received exclusive goody bags worth £25, and the first 50 lucky shoppers also snagged a £50 MINISO voucher to use this coming weekend. Thank you to everyone who came to join the fun and made our opening day so special! This store is extra meaningful as it marks the start of a wonderful partnership with our new franchise team, Jayford Retail. We’re thrilled to welcome them to the MINISO family and look forward to opening many more amazing stores together. 📍 Find us at: Atria Watford, Lower Mall, Next to TK Maxx Come on in and discover the joy of MINISO – we can’t wait to see you! 💗 And now, onto the next one! #minisouk #loveminisouk #newstore #storeopening #watfordatria #retailexpansion

  • 🎉MINISO Victoria Place London is officially open! 🥳 We’re thrilled to unveil our second 'MINISO-Go' travel and gifting store, opening just in time for Christmas! 🎄✨ Whether you’re looking for last-minute gifts, stocking stuffers, or travel essentials, we’ve got it all. From adorable plushies and collectible blind boxes to beauty, homeware, Harry Potter, Hello Kitty, and even delicious snacks – there’s something for everyone! 🍭 This opening is extra special because our amazing team managed to merchandise the entire store in just two days! 👏 From our in store teams, to our Head Office, a HUGE thank you and well done to everyone who worked so hard to bring this store to life 💝 And the excitement doesn’t stop here – we’ve got two more store openings this week, so stay tuned for even more MINISO magic! ✨ 📍 Visit us at: Victoria Place Shopping Centre, London, Next to New Look. Pop in to explore all your MINISO favourites and find the perfect gifts to make this Christmas truly magical! 🎁✨ #minisouk #loveminisouk #newstore #storeopening #victorialondon #retailexpansion

  • View organization page for MINISO UK, graphic

    3,777 followers

    🌟 Meet the Team - Finance Edition! 🌟 Wondering what our finance team get up to? We caught up with our fab four Kris Fitzwater, Stanley Phipps, Yuanjun and Farheen to get to know them and their jobs better. 👇 ⭐What is the Finance team responsible for at MINISO? Within MINISO, we have a wide range of responsibilities, some generic financial duties, such as management accounting and financial reporting. For MINISO, we provide due diligence across all departments, including inventory controls, cashflow, budgeting and all business orientated KPIs. We are also the gate keepers for all revenue and costs, ensuring spend is within line with budget and income is managed accordingly, including invoicing and debtor management. 📈 ⭐What does an average day look like? There isn’t one! Everyday is different, one day we will be working on month end duties, the next we are working on AR. AP. Other days, focus is on cashflow management, moving into budgets and forecasting. Away from standardised duties, we also get involved in partnering with franchisees and internal stakeholders. ⭐ What are some of your team's favourite part of the job? Team culture. Everyone is willing to support one another! There is plenty of learning opportunities which makes each day a fresh challenge. The best part of part of the job? Finance is the only function that has 360 perspectives of the business. 🌏 ⭐ Tell us something your team loves about MINISO? Open door business! Having a direct impact on the growth of the business and having direct access to senior decision makers who give us the opportunity to be heard and apply our ideas. Also, MINISO is all about FUN! ⭐ Outside work – tell us about your team’s interests! We all eat chicken and protein counting as well as sports and leisure activities. 🍗 ____ A huge thanks to our finance team for sharing a bit more about them! Want to know more about our other MINISO teams? Let us know in the comments! ✨ #minisouk #financeteam #teamgoals #retail #retailgrowth

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