manifesto

manifesto

Software Development

for change

About us

We are the digital experience agency for changemakers. We are committed to delivering purposeful and positive impact for people, planet and society, in restless pursuit of a better world.

Website
http://www.manifesto.co.uk
Industry
Software Development
Company size
51-200 employees
Headquarters
London
Type
Public Company
Founded
2011
Specialties
Not for profit, Charity, Digital experience, Museums, Visitor Attractions, Transformation, Product and services, Strategy, Design, and Development

Locations

  • Primary

    TPXimpact Ltd, The Hickman, Second Floor

    2 Whitechapel Road

    London, E1 1EW, GB

    Get directions

Employees at manifesto

Updates

  • manifesto reposted this

    View profile for Rebecca Hull, graphic

    Managing Director, manifesto - in restless pursuit of a better world

    Reflections on Leadership, Energy, and Intention I was recently reminded of a conversation with Jonny Tooze during lockdown. We discussed how managing time often feels futile, and I said that instead, I focus on managing energy. This is how I work. It’s a marathon, not a sprint— yada yada. But even athletes have rest days; not every day is race day. I stand by this as someone who struggles with rest and finds it hard to pause. I am a recovering, relentless do-er - one day at a time. In manifesto, we have a manifesto. One of its pillars is to “pause, breathe, and step away.” Including this pillar was bold. Other pillars I know we can consistently deliver on. But this one? It’s a daily challenge for us all. Nevertheless, it is core to my values. While agency life demands pace, I want my teams to be free to manage their energy in ways that work best for them. 2024 was brutal — for clients and agencies alike. I am grateful to be heading into 2025 in good health, mine and manifesto's. But “golden times” may not return overnight for any of us. And when survival cannibalises thriving, it’s easy to succumb to stress and sacrifice creativity, connection, and collaboration. That’s the trap we need to avoid. A therapist once told me, “You can only ever be 50% responsible for a relationship—no more, no less. Responsibility lies on both sides.” This insight is pertinent. I can create the space for my teams to pause, breathe, and step away, but it’s not always easy for people to accept that space. Deadlines, demands, and notifications pervade. But a more challenging truth is this; pattern interruption is deeply uncomfortable. Stress feels familiar, and we stick to what’s familiar, even when it doesn’t serve us. We push ourselves, running on stress hormones. And at pace, pausing can feel as uncomfortable as an emergency stop. We are driven unconsciously by past narratives shaped by former workplaces, the shadow side of perfectionism and addiction to motion. It has never been more challenging to be a leader. The constant tension between the macro and micro: societal and political upheavals, the human need for connection, and the ever-changing nature of work. How do we balance the freedom that remote work offers with the transactional nature of digital exchanges? How do we create kind, safe, and supportive workplaces while honouring commercial realities? I don’t have all the answers. But I do have intention. I intend to continue to show up as a conscious leader every day. I promise to lead with self-awareness and authenticity and rooted in purpose and curiosity. I will hold space for both the sprint and the marathon, for ambition and rest, deadlines and the human beings working to meet them. I will choose the path of creativity, care, and alignment—even when the world pulls me in a different direction. Leadership is messy and imperfect. And it’s also an energetic practice. How do you manage 'energy and the do-list?' #consciousleadership

    View profile for Jonny Tooze, graphic

    Entrepreneur & Business Advisor | On a mission to merge business growth with personal development.

    Great managers don’t manage people’s time. They manage people’s energy. A great quote from my friend Rebecca Hull, who runs a brilliant agency called manifesto. Because here’s the thing: Energy drives results, creativity, and growth. Not micromanaged schedules. By helping their team prioritise what truly matters to them, great leaders create an environment where people thrive. Here are 5 ways you can manage energy, not just time: 1. Champion flexibility → Let people work when and where they’re at their best. 2. Focus on outcomes → It's the results that count: if it was quicker than expected, congratulate; if longer, compensate. 3. Support priorities → Encourage your team to define what’s important to them. 4. Respect recovery → Burnout isn’t a badge of honour. Normalise breaks, unplugging, and real downtime. 5. Recognise what matters → Celebrate wins, big or small. Nothing fuels energy like feeling seen and valued. Managing energy is about more than productivity. It’s about creating a space where people want to give their best because they feel their best. - - - - - Share and repost if you liked this ♻️ And follow me, Jonny Tooze, for more.

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  • manifesto reposted this

    View profile for Jonny Tooze, graphic

    Entrepreneur & Business Advisor | On a mission to merge business growth with personal development.

    Great managers don’t manage people’s time. They manage people’s energy. A great quote from my friend Rebecca Hull, who runs a brilliant agency called manifesto. Because here’s the thing: Energy drives results, creativity, and growth. Not micromanaged schedules. By helping their team prioritise what truly matters to them, great leaders create an environment where people thrive. Here are 5 ways you can manage energy, not just time: 1. Champion flexibility → Let people work when and where they’re at their best. 2. Focus on outcomes → It's the results that count: if it was quicker than expected, congratulate; if longer, compensate. 3. Support priorities → Encourage your team to define what’s important to them. 4. Respect recovery → Burnout isn’t a badge of honour. Normalise breaks, unplugging, and real downtime. 5. Recognise what matters → Celebrate wins, big or small. Nothing fuels energy like feeling seen and valued. Managing energy is about more than productivity. It’s about creating a space where people want to give their best because they feel their best. - - - - - Share and repost if you liked this ♻️ And follow me, Jonny Tooze, for more.

    • No alternative text description for this image
  • Happy Holidays from everyone at manifesto We’ve had a memorable year, returning to our roots as manifesto; workshops with clients, making new connections at events and fundraising for some of our wonderful clients. We’re looking forward to what 2025 brings and wish you and your families a peaceful, happy and restorative festive season 🎄 #MerryChristmas #HappyHolidays [Video description: A series of images of different groups of the manifesto team from across the year play at 1 second intervals. There are images from events, meetings, conferences, fun runs, sleep outs and visits to clients both indoors and outdoors. The images are surrounded by a lava red border with white snow and snowflakes. At the end, the images are replaced by white text on lava red:'happy holidays from everyone at manifesto'. The video is soundtracked by an instrumental jazz piano rendition of 'Deck the Halls']

  • View organization page for manifesto, graphic

    8,077 followers

    Our Digital Marketing Director, Phil Aiston has written about upcoming Meta changes and the impact they could have for healthcare charities, and some organisations in other areas of society. Definitely worth a read. https://lnkd.in/eWpCxryA

    View profile for Phil Aiston, graphic

    Director of Digital Marketing & Non Profit Specialist

    This year I must have been very naughty, because Santa has left something very whiffy and unpleasant in my stocking in the form of another Meta curveball... TLDR; things are going to be shaken up quite significantly for your Meta approach in the New Year if you're a healthcare charity (and maybe extending to some others if you work in the spaces of 'religion', 'sexuality', and ambiguously 'personal hardship') So what's changing? Meta’s policy updates will introduce restrictions that affect campaign performance, audience targeting, and reporting accuracy. Here are the three primary changes: - Restricted Domains: Websites classified under certain restricted categories will no longer be able to share data with Meta through tools like the pixel. This includes actions like page views, donations, and form completions. - Conversion-Based Events: Tracking and optimising conversion-based events on restricted domains will no longer be permitted. - Audience Limitations: Retargeting and lookalike audiences based on website visitors will no longer be available for restricted domains. It really sucks, it's evident that Meta are taking a really reductive approach to wash their hands of the need to make delineations between genuine privacy concerns of users living with medical conditions, and fundraisers who do such incredible work raising money to support these causes. It's not entirely doom & gloom, awareness & engagement campaigns are largely unaffected, but anything further down the funnel is probably going to get complex and fuzzy. We’re closely monitoring these updates and ideating mitigation strategies to help our clients navigate the changes effectively. As we learn more, we’ll provide further guidance and recommendations. If you have questions or concerns about how these changes might affect your organisation, feel free to reach out—we’re here to help. But here are some things you can do, or start thinking about today: - Review how your website and campaigns are categorised under Meta’s policies. - Consider how you'd build awareness and engagement campaigns. - Consider how you'd invest in ways to collect and utilise your own first party data effectively. - Ensure you’re thinking about leveraging other channels like Google Ads (with P.Max) and TikTok to complement (or possibly supplant) your Meta strategy.

  • Every year we come together as a team to nominate charities to donate to as a thank you for all of their work throughout the year. Once we have our shortlist, the team votes on which three we will donate to. We’re pleased to say that this year we’ve collectively chosen: Crisis - the national charity for people experiencing homelessness. Refuge - the largest specialist domestic abuse organisation in the UK. Campaign Against Living Miserably - the suicide prevention charity on a mission to help people end their misery, not their lives. While Christmas can be a joyful time - for many people it can be lonely or stressful, with financial pressures or relationships under extra strain. Last year, domestic abuse charities reported a rise in calls over the festive period while the number of people experiencing homelessness and insecurity of housing has also risen in recent years. We’re proud the team has chosen to support charities that are providing safety, shelter and mental and emotional support for people in crisis at this time of year and all year round. #Charity #Homelessness #DomesticAbuse #SuicidePrevention [Image description: Text says: 'we're pleased to support these charities for our annual festive gift'. Under, in a white rounded corners rectangle are three logos - Crisis, Refuge and Campaign Against Living Miserably. This sits on a background of warm white with floating lime and lava red orbs and blobs of snow falling down.]

    • Text says: 'we're pleased to support these charities for our annual festive gift'. Under, in a white rounded corners rectangle are three logos - Crisis, Refuge and Campaign Against Living Miserably. This sits on a background of warm white with floating lime and lava red orbs and blobs of snow falling down.
  • How can digital end the need for food banks? With Christmas nearly upon us and with many feeling the financial stretch, it’s a time of year that food banks are sadly essential to many. This year, the number of emergency food parcels sent by Trussell - an anti-poverty charity - from April to September increased by 69% compared with the same period 5 years ago - shocking, right!? We’re proud to have worked with Trussell this year as a strategic digital partner to deliver a long-term plan that will drive more impact, reach, awareness and engagement, to help it realise its vision of ending the need for food banks within the next five years. But how do you design an experience for people in crisis (that may not have the latest tech), as well as enable supporters to take action, too? - create a journey that uses as little data as possible to keep the journey accessible for people on lower incomes - give each food bank their own website they can tailor promote their services and connect with local supporters and community - provide a supportive and simple, step-by-step journey for people in crisis See the story so far: https://lnkd.in/ea2A_c66 #FoodPoverty #DigitalEngagement #CharityDigital #SocialChange [Image descriptions: ID 1: 2 mobile phones show webpages from the Trussell website, the homepage and a food bank voucher page. These sit on a split green and off white background. At the top is text: 'building a digital movement to end the need for food banks in the uk'. In the bottom left corner is the Trussell logo. ID 2: A large phone screen shows a 'get help' box and button. Text call outs explain the decisions behind the design 'Remove other page elements when entering a focus journey' 'Supportive interventions within key moments of journey to reassure', 'Stepped journeys so as not to overwhelm'. This sits on a two tone green background. ID 3: On a background of warm white and green floating orbs is a large quote: "We're thrilled to be partnering with manifesto, who, from the beginning, have demonstrated their immense expertise and experience, alignment with our values, and passion for putting food banks at the heart of our digital strategy. Sophie Carre, Director of Public Engagement, Trussell.

  • Today is the last day you can vote for next year's SXSW London talks and we'd love it if you'd consider our amazing talks for your vote. Quick recap and links below (you will need to register if not already done so, takes 2 mins) The real gendered history of tech (People & Workplace) - Yinuo Meng will explore how industries led by women become dominated by men once they become prestigious and how we can take a holistic approach to gender equality in future 👩💻 https://lnkd.in/gbCFa82k Building a digital movement to end the need for food banks (Government & Society - an honest and frank conversation about food poverty and how we can make an impact through digital with Louise Lai and Meredith Sneddon (Trussell) https://lnkd.in/gJQiwEAG Tech (might) save us (2050 Future Thinking) - Paul Peet and Vaughan Johnstone in a fireside chat about the environmental impact of digital and what steps organisations can take to lower their digital carbon footprint. https://lnkd.in/gFyiUq7r 🌍 We appreciate your votes and time, thank you for your support. #DigitalSustainability #FoodPoverty #Society #SXSWLondon #Culture [Image descriptions: ID 1: large red text 'Vote!' under in black text 'for our talks at SXSW London 2025'. The text is central on a background of lilac and lime orbs floating on warm white. Above the red text is a lime lozenge with text 'final day of voting' ID 2: in red text 'people & workplace' under it in black is text: 'the real gendered history of tech. Yinuo Meng'. Under this is an image of Yinuo giving a talk, there's the shoulder of a person watching in the foreground. Text 'Vote now' is in a lime lozenge on the bottom left. This is all against a background of lime and lilac orbs floating on warm white. ID 3: in red text 'government & society' under it in black is text 'building a digital movement to end the need for food banks. Lou Lai and Meredith Sneddon (Trussell). Beneath, in slightly overlapping bubbles are Lou and Meredith. Text 'Vote now' is in a lime lozenge on the bottom right. This is all against a background of lime and lilac orbs floating on warm white. ID 4: in red text '2050 future thinking' under in black text 'tech (might) save us - a low carbon approach to digital. Paul Peet & Vaughan Johnstone. Beneath in slightly overlapping bubbles are Paul and Vaughan. 'Vote now' is in a lime lozenge on the bottom right. This is all against a background of lime and lilac orbs floating on warm white.

  • “In 2025, more charities will meaningfully experiment with AI...” The end of the year is a great time to reflect on what’s happened over the last year and what we expect to shape our clients’ activities in 2025. Our brilliant Digital Strategist, Antony Haddley has shared his predictions for charity and AI in 2025: “In 2025, more charities will meaningfully experiment with AI. As AI tools become integrated into the lives of your users and practices of your suppliers, exploring this technology will no longer be optional. With so many use cases and ethical considerations, it can feel hard to start. But improvement work should never be about adopting AI for its own sake. 2025 is the moment to invest in the groundwork of understanding user needs. From there, hypothesise how AI could help and start experimenting. Keep it human, keep it small and 2025 will see you stride towards purposeful change.” Looking for a partner to help you find the right use for AI in your organisation in 2025? Email hello@manifesto.co.uk for a chat. #AI #CharityDigital #CharityMarketing Image credits: Image 1: Thom Holmes / Unsplash Image 2: Image by Rick Payne and team / Better Images of AI Image 4: Image by Yutong Liu & The Bigger Picture / Better Images of AI [Image descriptions: ID 1: On a black background is big lime green title text 'embracing AI in 2025' under is a white subheading 'Putting people first'. Beneath this in a blob shape is an image of a smiling Ant Haddley. Next to him in a lilac lozenge is his name. Above the title text at the top is white text '2025 trends and predictions' with a white arrow pointing right. In the bottom right is a lime green orb. ID 2: Part of Ant's quote above is on this slide. There's a large image of a someone holding a phone. Lilac orbs float against the black background. ID 3: The next part of Ant's quote is on this slide. There's an image of bright post-it notes depicting ideas around AI and machine learning. ID 4: The next part of Ant's quote is on this slide. There's an image of a man smiling and writing on a white board. ID 5: The final part of Ant's quote is on this slide. There's an abstract illustration showing people and technology and every day objects people use.

  • manifesto reposted this

    Please do vote for some of my wonderful colleagues at manifesto who have been nominated to showcase their presentations at the SXSW Festrival next year. Voting closes 19th December so not much time left! We’ve submitted 3 amazing talks and now we need you to help us get them on the conference agenda by giving us your vote. Register to vote and then find our talks in each of their categories. Register here: https://lnkd.in/dZw2nZun The talks PEOPLE & WORKPLACE: The real gendered history of tech, Yinuo Meng👩🏿💻 GOVERNMENT & SOCIETY: Building a digital movement to end the need for food banks, Louise Lai and Meredith Sneddon (Trussell) ✊ 2050 FUTURE THINKING: Tech (might) save us - a low carbon approach to digital, Paul Peet & Vaughan Johnstone The easiest way to find our talks is to search for them by name, then click on the heart on the card. You can vote for as many sessions as you want, but only each session once. Thank you 🙏

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