MAD//FEST

Announcement time 🎉 We’re proud to be a MAD//UpNorth 2025 media partner! Brought to you by MAD//FEST, MAD//UpNorth will not only make you more connected but you’ll also leave feeling up-to-date with the latest emerging trends as top tier marketers share invaluable insight on their challenges, investment priorities and growth plans. Following in the footsteps of the multi-award winning London show (the UK’s biggest marketing fest, don’t you know?), expect a lively, distinctive and entertaining event experience shared with 4,000 top brand marketers and agency execs. Grab your tickets in the comments and join us for Mad//Up North 2025

Are you a brand leader? Then you may have heard of our brand new event for 2025 - MAD//UpNorth 🚀 Our theme, ‘What Sets Us Apart’ serves as a rallying call for a bold new era of marketing, where differentiation + creativity drive success. Here are 3 epic F&B brand speakers who are confirmed to speak on the 26-27 Feb, Aviva Studios. This is your chance to experience the energy of a festival-style event combined with the depth of a top-tier industry conference. Secure your ticket now before we are SOLD OUT 👇 https://bit.ly/4iyPkVt

Ever wondered what was behind the 'Luxury for Less' travel brand? Live at MAD//Fest London 2024, Stephanie Trivass talks on the MAD//Pod about Secret Escapes' tone of voice, being bold + toothbrushes! Listen where you get your podcasts 👉 🍏 https://apple.co/3ZsiNrD 🎧 https://spoti.fi/3ZsiNI9

Today's headline on the BBC News app draws attention to women's untreated pain.... Today Bee Pahnke calls the industry to 'not give up on DEI&R' in her brilliant Campaign UK article... and Today Tom Roach in Marketing Week drills home why Today we need to wake up to and embrace the reality of marketing effectiveness being fulled by a myriad of smaller things... and so, it feels like Today is the perfect moment to share with you this talk from MAD//FEST, it's like a 'calling'! Why? It feels like a calling because 'The Gender Pain Gap', Nurofen's Effie UK and IPA (Institute of Practitioners in Advertising) award winning campaign, not only draws attention to women's suffering as a consequence of unconscious bias, the brand has taken active steps to make a genuine difference through lots of small but important and cohesive activities - a pain pass, unconscious bias training for pharmacists, content in GP surgeries, an annual report about the gender pain gap alongside a multi-channel advertising campaign. AND it's working for the brand. Connected creativity. As the our work with Saïd Business School, University of Oxford and the Unstereotype Alliance has shown inclusion = income, WHEN you get it right. Sharing this story on stage with the truly brilliant Efrain Ayala is a highlight of my year. The room was packed and buzzing. It's a success story that Insights by Kantar are proud to have played a key role in. A success story that everyone will benefit from learning more about and engaging with. The snippet shown here is a mere taster. Link to the full recording in the comments below. So here's to some pain relief for marketers: In a digital world connected creativity is the cure. What thoughts, ideas and actions does all of the conversation spark in your heart and head today? Reckitt McCann Health London | An IPG Health Company

Newsworks are taking its Speakeasy to MAD//UpNorth to showcase the very best of cultural journalism! 📣 Over the last few years, Newsworks' Speakeasy has become synonymous with MAD//Fest London, and for the first time will feature in a prime spot in Manchester’s Aviva Studios for MAD//UpNorth. Newsworks’ Speakeasy Up North will see top chefs + restaurant critics come together for a headline Feast session with food and wine tasters galore, an all-important Morning News Conference to get the latest insight and behind-the-scenes gossip from expert reporters based in Manchester, as well as a pub quiz to test your current affairs knowledge alongside a drink or two in the early evening. The two-day event on 26-27 February 2025 will bring together great marketing minds of the north to debate + discuss the key theme “what set’s us apart”. Newsworks has a number of golden tickets to giveaway 🎟️ Look out for these, plus top speaker + agenda announcements in the new year!!! https://lnkd.in/eBF3sF5j

🎬As Piece by Piece, Pharrell Williams' LEGO biopic hits cinemas, Anna Greene, Gousto's VP Customer, shares 5 key lessons marketers can learn from Pharrell:  1️⃣ Lead with Curiosity  2️⃣ Tell Your Brand’s Story in Interesting Ways  3️⃣ Make Culture Part of Your DNA  4️⃣ Pursue Collaborations That Push Boundaries  5️⃣ Tap Into the Power of Your Community #MarketingTips #PharrellWilliams #CreativeStrategy Read the MAD//FEST article here 👇

BLACQ Space is proud to be media partner of MAD//UpNorth (26-27 Feb, Aviva Studios//Home of Factory International) - a vibey, distinctive meeting of the north’s marketing tribes this is an event not to be missed. MAD//FEST

The #NewsworksSpeakeasy is back and it's heading to Manchester — take a sneak peak at what we've got in store in February as the best of cultural journalism hits the first-ever MAD//FEST MAD//UpNorth: https://lnkd.in/eGEatpTR

Announcement time 📣We’re proud to be a MAD//FEST 2025 media partner! Grab your ticket today and see us there - https://lnkd.in/gf8nDDUV Not only will MAD//FEST make you more connected, you’ll also leave feeling up-to-date with the latest emerging trends as top tier marketers share invaluable insight on their challenges, investment priorities + growth plans. Following in the footsteps of the multi-award winning London show (the UK’s biggest marketing fest, don’t you know?), expect a lively, distinctive + entertaining event experience shared with 4,000 top brand marketers + agency execs. 

Announcement time! 📣 We’re proud to be a MAD//UpNorth 2025 media partner - Grab your ticket today and see us there! 🚀 https://bit.ly/4iCSMyC Not only will MAD//UpNorth make you more connected, but you’ll also leave feeling up-to-date with the latest emerging trends as top-tier marketers share invaluable insight on their challenges, investment priorities and growth plans. 🤩 Following in the footsteps of the multi-award-winning London show MAD//FEST (the UK’s biggest marketing fest, don’t you know?), expect a lively, distinctive and entertaining event experience shared with 4,000 top brand marketers and agency execs. 🎉 #madfest #madupnorth #bcma #disruptivemarketing #advertising