Marketing Week

Forget formulating strategies and focus on how AI can turbocharge each element of your plan, says EMEA marketing boss Yonca Dervisoglu https://lnkd.in/eMyR_Nna

It’s almost time to close the door on 2024, but not before listening to The Marketing Week Podcast’s Christmas special and end of-year wrap-up. Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was https://lnkd.in/g2Fv2Pba

The Advertising Standards Authority (ASA) has banned an advert from Lloyds Banking Group for making false environmental claims. The adverts, complained about by Adfree Cities, included a poster and three paid-for LinkedIn posts for Lloyds, all of which referenced Lloyds as being climate-conscious. Out of these, the ASA ruled one advert was in breach of CAP code https://lnkd.in/epjPP9tq

“People don’t want to be pushed a brand message anymore,” according to Dulux head of marketing, Samantha Balloch. She claims consumers want brands to build affinity with them via social media and it appears many of her marketing peers agree. UK companies are predicted to have spent £870m on influencer tie-ups in 2024 alone, according to agency Socially Powerful https://lnkd.in/e2WmsdcS

All marketers need to be close to the customer, but this feels doubly true in broadcasting where the chance to lose a viewer is just a click of the remote away. This means customer insight takes on an extra significance. As a broadcaster, ITV’s insight function operates very differently to our previous two Customer-First Thinking examples of Boots and EY https://lnkd.in/g-eTSk5j

John Lewis has regained its place as the UK’s favourite Christmas ad this week, according to data from the sixth and final round of Ipsos’s ‘Race to Christmas’ https://lnkd.in/eGTrMrkh

It’s the Christmas season and many households in the UK probably have a bottle of Baileys Irish Cream sat in their kitchen or ready to give as a gift. Whether it’s in a warming hot chocolate or over ice, the Irish cream liqueur, launched in 1974, has an enduring association with the festive period. The Diageo-owned brand has, however, had an ongoing ambition to ensure it resonates beyond the few weeks around Christmas and is a drink consumers seek out at different moments throughout the year https://lnkd.in/gZx8ag-R

Nike’s new CEO has committed to “increased investment in our brand” as it shifts its strategy against a backdrop of falling revenue. https://lnkd.in/eGKWWy_P

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing moments of the year. https://lnkd.in/eK3b7zfX

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place https://lnkd.in/eGTrMrkh