What will brand loyalty look like in 2025, and how can brands secure the allegiance of the next generation? Adam Reader, SVP and Head of Strategy at MCD Partners (part of M&C Saatchi Consulting), shares four bold moves brands can make to thrive in the evolving loyalty landscape with The Drum ⬇️ https://lnkd.in/duAanW27 #mcsaatchi #loyalty #brandloyalty #brands
About us
Founded in 1995, we are an independent global network of best-in-class brand and marketing specialists dedicated to helping brands and businesses turn change into advantage. We are also proud to be Principal Patron of Saatchi Gallery, London.
- Website
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http://www.mcsaatchi.com
External link for M&C Saatchi Group
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Specialties
- CRM, Advertising, Digital, Mobile Media, Social Change, Behaviour Change, Public Relations, Brand Design, Social Listening, Research, Consultancy, Integrated Communications, Marketing, Sport, Culture, Entertainment, Tourism, Government, and Beauty
Locations
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Primary
36 Golden Square
London, England W1F 9JX, GB
Employees at M&C Saatchi Group
Updates
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🚨 NEW WORK 🚨 Our team at M&C Saatchi Group AUNZ are proud to partner with BIG W on their Toys for Joy initiative, an in-store recycling programme that gives broken and battered toys a second life—keeping them out of landfill and sparking joy for families. Read all about the campaign in AdNews Australia ➡️ https://lnkd.in/ex-fZsVB #mcsaatchi #ToysForJoy #Sustainability #Creativity #BigW
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DIVE IN and kick off the New Year at #CES2025. From 7th-9th January, our team from M&C Saatchi Consulting will be hosting private, pop-up experiences for senior marketing, tech and innovation leaders to connect on top industry trends and what brands are placing their biggest bets on to drive growth in 2025. To register your interest, please email: erin.proud@mcsaatchi.com #mcsaatchi #2025trends
Will you be at CES® 2025? From Jan. 7th-9th, our team will DIVE IN and kick off the New Year at #CES2025. We’ll be hosting private, pop-up experiences for senior marketing, tech and innovation leaders to connect on top industry trends and what brands are placing their biggest bets on to drive growth in 2025. To register your interest, please email: erin.proud@mcsaatchi.com M&C Saatchi Group M&C Saatchi North America M&C Saatchi Consulting Rhonda Hiatt, Nadja Bellan-White (she/her/ella), Alison Shiver, Isabella Pierangelo, Stephen Lang, Megan Nora, Guillaume Lelait, Jonathan Yantz, Erin Proud, Tracey Koehler #CES2025 #Technology #Innovation #BrandBuilding #Growth
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"Athlete careers are short so it's a two-way-street. They need the exposure to wider audiences with brands that can give them new revenue streams and a career outside of sport." - Ross Watson, Managing Partner at M&C Saatchi Sport & Entertainment London Ross chatted to The Telegraph about Keely Hodgkinson's bright future and why she should accept opportunities from the right brands to grow her audience and future-proof her career. Check it out here: https://lnkd.in/eA6nM9jb #mcsaatchi #sport #passions #brands #partnerships
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Congratulations to M&C Saatchi Performance and our client Mobile Premier League (MPL) who recently won bronze at the MMA Global Smarties North America in the Programmatic category for Emerging Tech Marketing. 🏆 👏 #mcsaatchi #MPL #Smarties #NorthAmerica #Awards #Programmatic #MCSaatchiPerformance
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"AI is no longer feared as a threat to creativity but seen as a useful tool." James Calvert, our Head of Generative AI, chats to LBBonline - Little Black Book to answer the question: 'Did AI Transform Advertising in 2024?' 💡 Read more ➡️ https://lnkd.in/eNruhtzM #mcsaatchi #AI #advertising #trends
Did AI Transform Advertising in 2024? | LBBOnline
lbbonline.com
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In 2024 M&C Saatchi Performance set up our first office in Bangalore marking a new chapter for the team. Hear from our leadership, Kabeer Chaudhary, CEO, and Roshat Adnani, Managing Director, as they reflect on this journey and the remarkable growth of our Bangalore team. 😊 #mcsaatchi #performancemarketing #media #bangalore
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Our team at M&C Saatchi Talk launched an influencer campaign for our client FUJIFILM to celebrate the opening of their immersive Santa's Grotto experience at the FUJIFILM House of Photography in Covent Garden.🎅📸 From festive photo opportunities to exclusive activities, it's the perfect outing for families, photography enthusiasts, and anyone looking to add a little extra holiday cheer to their season. 🎁✨ Open until 24th December! #mcsaatchi #fujifilm #pr #passions #photography
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What makes an ad not just great—but unforgettable? We're is thrilled to share that Stevie Archer, Chief Creative Officer, M&C Saatchi SS+K has been featured in ADWEEK’s roundup of “The Ads That Made Creatives Jealous in 2024.” 🎉👏 From boundary-pushing ideas to flawless execution, these campaigns represent the kind of work that inspires, challenges, and ignites ambition in the industry. Check out the list and see what ads have the creative world buzzing—and why they left Stevie and the rest of us in awe.
Here Are the Ads That Made Creatives Jealous in 2024
adweek.com
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Very Mindful: Cultural Moments That Mattered in 2024 💡 Lois Kettlewell, Managing Partner at M&C Saatchi Sport & Entertainment London, tells LBBonline - Little Black Book how #music #tourism really made an impact in 2024. Read more here: https://lnkd.in/e8Bc5QsR #mcsaatchi #passions #culture
Very Mindful: Cultural Moments That Mattered in 2024 | LBBOnline
lbbonline.com