M&C Saatchi Group’s Post

While we have seen instances of AI in creative end products, it’s still AI is relatively early for AI in advertising. Progress depends on the education and creativity we commit to along with it, rather than viewing it as a replacement for those elements. AI in advertising (along with other industries) requires a more comprehensive view of how it can provide more fitting, unique solutions. It should be tech and human creativity, not competition between the both. #AI #Advertising #Technology

No doubt AI will be a buzzword next week at Cannes 🏖 Before we head to the French Riviera, Yahoo’s Tony Gemma takes a look at how advertisers can harness AI and transform creative development. From enhanced decision making to easy personalization and even streamlining production, AI can be a huge asset to marketers if used wisely. Read more on his best practices and how to make the most of AI in advertising in AdExchanger here:

No doubt AI will be a buzzword next at Cannes 🏖 Before we head to the French Riviera, Yahoo’s Tony Gemma takes a look at how advertisers can harness AI and transform creative development. From enhanced decision making to easy personalization and even streamlining production, AI can be a huge asset to marketers if used wisely. Read more on his best practices and how to make the most of AI in advertising in @AdExchanger here: https://lnkd.in/gDrbJZyK

No doubt AI will be a buzzword next week at Cannes 🏖 ! Before we head to the French Riviera, Yahoo’s Tony Gemma takes a look at how advertisers can harness AI and transform creative development. From enhanced decision making to easy personalization and even streamlining production, AI can be a huge asset to marketers if used wisely. Read more on his best practices and how to make the most of AI in advertising in AdExchanger!

How many times can I use this DJ Khaled line(hint:it's going to be a lot more) ...... "Another One" ... Our very own Tony Gemma takes a look at how advertisers can harness AI and transform creative development. From enhanced decision making to easy personalization and even streamlining production, AI can be a huge asset to marketers if used wisely. Read more on his best practices and how to make the most of AI in advertising in AdExchanger. #AI #Creative #Adtech #YahooAdvertising

Although this prediction is scary, I remain optimistic about AI for ad agencies. There's no doubt this disruption will result in winners and losers. Here are my thoughts on how to be on the winning team. H/T to Ari Paparo, Eric Franchi, and Josh Chasin for turning me onto this story in the Marketecture Media podcast (Episode 83) and to Paul Roetzer and Mike Kaput at Marketing AI Institute for reporting it.

Ad Age recently dropped an article on how brands are tackling AI. The buzz about AI's potential to supercharge productivity and ROI has been a trending topic, but its integration into branding strategies comes with its own set of challenges. More insights👇 #ai #marketing #digitalmarketing #brandstrategy #socialmediamarketing

AI generated content is a big debate at the moment. There are many sides to this story but the discussion is necessary in this AI era as we shape how we integrate AI into our workflows and daily lives. I shared a few thoughts on the topic relating to the AI generated Toys R Us commercial alongside a few more interesting creative perspectives. What do you think? https://lnkd.in/gFss4dgd #AIcontent #AIcreative #AIart #AIstorytelling

AI used to scare me and now I’m started to see its usefulness. By seamlessly integrating AI into creative workflows, brands can scale production, enhance personalization, and optimize performance like never before. As AI continues to evolve, embracing its capabilities alongside human creativity is key to staying agile and achieving impactful brand outcomes. #AIinAdvertising #CreativeAutomation #AdvertisingTrends

Fascinating article on AI's evolving role in ad agency contracts. It’s a critical time to reconsider how we leverage technology ethically in advertising. #DigitalTransformation #AI https://lnkd.in/g69e5fZ9