Lürzer's Archive

Lürzer's Best Holiday Ads 2024 From artful whimsy by Loewe to the surreal satire of Zevia, this year’s holiday campaigns brought creativity, humour, and heart. Whether it’s tender performances from Chevrolet and Deutsche Telekom, a clever twist from Fussy Deodorant, or Norwegian Postal Service’s iconic Rudolph mockumentary, we’ve handpicked the best festive dozen. Explore the full lineup and discover what made these campaigns shine this season: https://lnkd.in/epMNeKKF #LurzersArchive #Christmas #Holidays #ChristmasAds

Film Best of the Week: Bananas, Johannesburg, serves up a surreal treat for KFC Thailand with a cake-fueled dystopian adventure, brought to life by director Bruno Bossi. After a world-turning advert proclaims 'Let there be cake!' chaos ensues—until our hero finds solace (and savoury order) at KFC. Discover integrated best of the week and our classic pick: https://lnkd.in/gutPbg7 Client: KFC Thailand Creative Director: Safaraaz Sindhi Art Director: Sean Harrison Copywriter: Justin Gomes Production Company: Carbon Films Director: Bruno Bossi #LürzersArchive #BestOfTheWeek

Lürzer’s Archive Issue 228 celebrates 40 years of creative excellence with a bold proposition: the 40 most creatively significant ads of the past 40 years. Crafted with the insights of 40+ industry legends and emerging stars, this milestone issue is designed to inspire, provoke, and spark conversation. Whether you agree, disagree, or discover something new, it’s a celebration of the ideas that shaped advertising. Pre-order your copy now and be part of the conversation: https://lnkd.in/eJ5F8mb8 #CreativeExcellence #40Years

Lurzer's Archive 228 is set to dazzle the eyes and blow the synapses. To celebrate our 40 years of seeking and setting standards for creative excellence, we worked with 40+ of the great, the good and the emerging stars to devise a modest proposal for you: the 40 most creatively significant ads of the last 40 years. Yes, this is grade A stuff to ingest in private. The 40 are going to excite, delight, and really annoy the hell out of you. And yet more: it is a magnificent work-in-progress that you can join in with. What's not to like? Come on in ... Pre-order now: https://lnkd.in/eV6-ZXiZ #LurzersArchive #Issue228 #Advertising

OOH Best of the Week: Special Australia, Sydney, takes an inventive approach for Kitchen Warehouse’s Black Friday campaign. Billboards were creatively 'afflicted' by the best-selling products they advertised—sliced by knives, spun by salad spinners, and even shredded into pappardelle by a pasta machine. Discover the best of the week for Film and Classic: https://lnkd.in/gutPbg7 Credits Creative Directors: Nils Eberhardt, Simon Gibson Art Director: Matthew Aitken Copywriter: Mark Schöller Photographer: Chris Tovo #LürzersArchive #BestOfTheWeek #OOH #KitchenWarehouse

Inside 227: Trans Company, Buenos Aires, celebrates 70 years of Burger King with a fiery campaign featuring vibrant 70-year-old couples. Drawing a clever parallel between flame-grilled burgers and undying passion, these bold photographs by Guy Aroch capture the brand’s enduring spirit. Discover this striking campaign and more in Lürzer’s Archive Issue 227, now online. Credits Creative Directors: Sebastian Wilhelm, Maximiliano Anselmo Photographer: Guy Aroch #LürzersArchive #BurgerKing #Issue227 #Advertising

Integrated Best of the Week: Loewe’s in-house team in Madrid presents 'The Whimsical Worlds of Suna Fujita,' a playful one-take film directed by Joseph Wallace. Featuring hand-carved marionette puppets and automata, the magical journey takes viewers from the moon to underwater realms and whimsical forests. With cinematography by Malcolm Hadley GBCT and puppeteering by Ailsa Dalling, Ashleigh Cheadle, and Stan Middleton, this campaign beautifully captures the spirit of Loewe’s luxury fashion. Discover the best of the week for Film and Classic online now. Credits Production Company: Curate Films Director: Joseph Wallace Cinematographer: Malcolm Hadley Puppeteers: Ailsa Dalling, Ashleigh Cheadle, Stan Middleton Model Makers: Sarah Vigars, Jan Zalud, Lisa Ott, Stephen Guy Music: Lucie Treacher #LürzersArchive #BestOfTheWeek #Loewe #CurateFilms

Inside 227: TRUTH. delivers a clever campaign for 'Movies Under the Stars,' the open-air film festival in Vilnius showcasing timeless classics. To promote its 15th season, the posters feature iconic films like Taxi Driver and Kramer vs. Kramer, with subtly judgmental visuals of characters waiting for their audience, some for decades. Discover this witty campaign and more in Lürzer’s Archive Issue 227: https://lnkd.in/gutPbg7 Creative Director: Ugnius Mikšta Art Director: Saulė Jasiūnaitė Copywriter: Ana Luisa Monse Illustrator: Viktorija Matakaite Typographer: Deimantė Daunytė #LürzersArchive #Advertising #Issue227

Inside 227: Artplan, São Paulo, brings a bold message to life with 'Turning Trash into Fashion' for Atacama Fashion Week. Set in Chile's fast-fashion graveyard, this campaign highlights the impact of consumerism on the world’s driest desert and the fashion industry’s environmental responsibility. Discover this thought-provoking campaign and more in Lürzer’s Archive Issue 227: https://lnkd.in/gutPbg7 Credits Creative Directors: Marcello Noronha, Rafael Gil, Rodrigo Almeida (Monte) Art Directors: Marcello Noronha, Rafael Gil, Mariana Villela, Gustavo 'Guives' Leal Copywriters: Thomás Davini, Pedro Maneschy Photographer: Maurício Nahas Digital Artist: Rafael Gil #LürzersArchive #AtacamaFashionWeek #Issue227 #Advertising

Lürzer’s Archive is proud to unveil Profiles, a game-changing platform that connects the world’s most creative minds with the agencies and brands shaping the future of advertising. Profiles enables creatives to showcase their work, share their journey, and connect directly with key decision-makers. For clients and commissioners, it’s a powerful resource to discover and engage with the strongest talents worldwide, all in one place. Profiles is an ever-evolving space for creatives whose work has been recognized by Lürzer’s Archive. If your work has been featured, you already have a profile waiting for you to claim. Discover more: https://lnkd.in/eetP86tN Credits: Agency Jane & Jay Brands. Photographer Tim Tadder. Client The Astronauts Co.