Cannes Lions International Festival of Creativity

Hard work and humility are often overlooked when it comes to creativity. But for Rony Saavedra, staying grounded and simple in his work is key to his success. In the latest episode of Careers In The Making, Rony explains why trusting his ability is the most important part of his process – and how it’s helped him win two Awards in the Young Lions Competition. Explore Series 3 of Careers In The Making here | https://lnkd.in/esxMEM9C

Have yourself a Messi Christmas. When Christmas and the World Cup collided, TyC scored the chance to bring Argentinians together one year later through the one thing they cherish above all: football. The TV channel replayed the 2022 World Cup final at exactly 20:01 on Christmas Eve, so that when the clock struck midnight, everyone could raise n their cups for a traditional toast – at the same time Lionel Messi did with the World Cup itself. A simple yet effective idea made TyC Sports the most watched channel that night with more than 500,000 homes across Argentina joining the toast. Messi Christmas | MERCADO McCANN, Buenos Aires | TyC | 2023 🎗️1 Shortlist Explore every Cannes Lions winner, exclusively on The Work | lovethework.com

Building business success as a marketer? Fast-track your progress with the CMO Accelerator Programme at Cannes Lions 2025 – led by Jim Stengel, former Global Marketing Officer of Procter & Gamble. You’ll get full access to the Festival, including a welcome dinner and networking event, as well as two days of exclusive hands-on learning with other CMOs from around the world. This is your moment to sharpen your skills and grow on the global stage. And for a limited time, your spot on the CMO Accelerator Programme comes with preferential rates to hotels in the heart of Cannes. That’s less time commuting, and more time connecting. Act fast – hotel access is only included with pass purchases until 30 Jan 2025. Find out more and book your spot today | https://lnkd.in/efvdhdki

Using cultural traditions to break cultural taboos. In Taiwan, organ donation can cause significant psychological trauma for the donors’ families due to cultural beliefs that the body must remain intact after death. This means many are unwilling to participate. By using the tradition of joss paper burning – the idea that burning paper replicas enables people to send items to deceased loved ones – ‘Paper Organs’ sought to break this taboo while still respecting Taiwanese culture. Paper art techniques that used emotional design were used to craft 332 organs, enabling families to carry out burning rituals after the donor’s passing to help soothe their grief. The project inspired family members to overcome the guilt associated with signing an organ donor consent form. What’s more, annual organ donation consent signing increased by 28% – the highest it’s been in the past five years. Paper Organs | Leo Burnett, Taiwan | Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center | 2024 🥇1 Gold 🥈2 Silver 🎗️2 Shortlisted Explore every Cannes Lions winner, exclusively on The Work | lovethework.com

This is your moment to be heard. Don’t miss your chance to represent your region, sector and discipline in the State of Creativity 2025 survey. We want to know all about the creative barriers you're facing – so that we can help you solve them in next year’s study. As a thank you for your time, you’ll be entered into a prize draw to receive a Cannes Lions 2025 Classic Pass or Digital Pass or a 12-month subscription to The Work. Complete the survey now | https://lnkd.in/etbcKVDF

This is your moment. Make it count. The LIONS cMBA is back for 2025. And with only two cohorts running across the year, now’s your chance to become part of an exclusive group. Learn from the best in the business – studying alongside industry icons to reveal what Lion-winning work looks like, before unlocking the skills to make it yourself. Ready? Register your interest today and join us in 2025 | https://lnkd.in/eJmekcqN The LIONS cMBA is a LIONS Learning course. Our mission is to bring the magic of creativity to the forefront of your career, and your life – with insights rooted in commercial impact, delivered by the industry’s best.

The Cannes Lions stage is ready. Are you? Our Call for Content is open now – and whatever your creativity looks like, we want to hear from you. Whether you’re bringing brand new ideas to the industry or perfecting your craft after years of progress, this is your moment. A good speaker submission is one that shows innovation, diversity and excellence. One that celebrates creativity in all its forms, helps prove its effectiveness and shapes its future. From the global stage to our stage, here’s your chance to make history | https://lnkd.in/euvZVsGR

When the Award Shows are over, what do the world’s best do next? They drive even more progress. In the 2024 LIONS Talent Report, we caught up with the marketing brains behind some of the most impactful and considered campaigns the Festival has seen in recent years – and asked them what happened next. Read their stories and discover creative journeys from across the globe in the Talent Report | https://lnkd.in/ehtPgmyC

🆕 #ValeLaPenaLeer 🇨🇴 | Laura Brown, Head of Advancing Equitable Access en LIONS, invita a las mujeres y personas no binarias de la industria creativa a postularse al programa "See It Be It" de Cannes Lions International Festival of Creativity Lions, cuya fecha límite de postulación es el 5 de diciembre. Desde su creación hace más de diez años, este programa ha reunido a más de 140 participantes de 33 mercados, brindándoles herramientas, comunidad y mentoría para avanzar en sus carreras y promover la igualdad de género en la industria. 🤩💜 ¿A quién está dirigido? See It Be It está dirigido a mujeres, personas trans y no binarias que ocupan posiciones medias o senior en publicidad, marketing, cine, innovación, diseño, relaciones públicas y disciplinas afines. El programa ofrece un espacio seguro y enriquecedor para quienes buscan reconocimiento, apoyo comunitario y un impulso para llevar sus carreras al siguiente nivel. ✅

Good ideas aren’t enough. It’s the people who work on them that make them truly Lion-worthy. But who are they? Where have they come from, which obstacles have they overcome, and what do they think about creativity? The LIONS Talent Report is your chance to hear from them first-hand. Revealing stories of the world’s most creative and effective industry figures – in their own words. Discover the global rankings for creatives and marketers, find out what it took to make the work you know and love, and learn what winning at the Festival can really do for your career | https://lnkd.in/ezMNM4ee