🏡 Unpacking the Desire for Homeownership What makes owning a home the ultimate goal for so many Brits? Partnering with OSB Group, we delved into the psychological drivers fueling the dream of homeownership. This research uncovered valuable insights, revealing how the Private Rented Sector can evolve to better support tenants—whether they’re on the path to buying a home or embracing long-term renting. #PrivateRentedSector #Homeownership #TenantSupport #HousingInsights #BehaviouralScience #ConsumerPsychology #RentingVsOwning #ThoughtLeadership #HousingMarket #ESGCommitment 🎥 Watch the video to hear from Dr Simon Moore and learn more! https://lnkd.in/gzkyrWNT
IB
Research Services
Bringing behavioural science to the heart of businesses - Part of The MISSION Group
About us
We’re a new type of behavioural strategy agency. As psychologists, we’re curious about why people don’t do what they say. Winner of the first Gold Retail Nudge Award Our award-winning approach investigates the reason for your customers’ and employees' behaviour, providing your business with the insight you need. As truth seekers and problem solvers, we use a new form of business consultancy to dig-deeper and discover what customers and employees really think and feel. We use our psychological expertise to help your business grow. Say Hi at hello@weareib.co and check out our Business Psychology Podcast on Spotify or iTunes!
- Website
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https://www.weareib.co/
External link for IB
- Industry
- Research Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Nonconscious, Behavioural Change, Customer Experience, Qualitative Research, Quantitative Research, Workplace Psychology, Consumer Research, Employee Development, Employee Engagement, User Research, Psychology, Culture Change, Employee Wellbeing, Employee Experience, Organisational Culture, Business Psychology, and Organisational Psychology
Locations
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Primary
Get directions
Central
London, GB
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Get directions
4 Tintagel House
Love Lane
Berwick upon Tweed, TD15 1AP, GB
Employees at IB
Updates
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🚨Why do customers resist change—even when better options are right there?🚨 It’s all about Commitment and Consistency Bias. Once people commit, they stick to it. 🧠 Want to turn this bias into a business advantage? Swipe through to find out how. 👉 #BehaviouralScience #CustomerEngagement #MarketingStrategy #ConsumerPsychology #BusinessGrowth #SalesTips
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🚀 Unlocking Resilience: The Psychology of Thriving Through Change Change isn’t the problem—resistance holds the key to growth. Discover how understanding psychological drivers can transform resistance into resilience, build adaptable teams, and turn uncertainty into opportunity. 💡 Ready to embrace change and drive growth? Read the full article now! #ChangeManagement #Leadership #WorkplacePsychology #GrowthMindset #OrganisationalDevelopment #FutureOfWork https://lnkd.in/efatxuNm
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🚨 Did you know customers often overpay without realizing it? It’s not about the price—it’s about psychology. By leveraging biases like Anchoring, you can shape perceptions and make your pricing strategy work smarter, not harder. 💡 Learn how to use it to your advantage! 🚀 #BehaviouralScience #PricingStrategy #BusinessGrowth #ConsumerPsychology #AnchoringBias #MarketingTips
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Meeting FCA Consumer Duty standards requires more than compliance—it’s about truly understanding 🧠 customer behaviour and the biases that influence their decisions. This week, Dr Simon Moore ran workshop number 3 for the comms and marketing teams at Canada Life, covering: ➤ 📊Behavioral Bias: Showing how understanding customer biases can help craft communications that are not only compliant but also customer-focused. ➤ 🧠Psychological Science in Practice: Providing practical experience in applying psychological insights directly within the business. Insightful conversations, practical strategies, and a step closer to meaningful engagement. #FCAConsumerDuty #BehaviouralScience #ConsumerPsychology #CustomerEngagement
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🌍 The Psychology of Change: Can You Have Too Much Change? 🌍 In today’s world, change isn’t a choice—it’s a constant. But with so much unpredictability, how can leaders support teams that are feeling overwhelmed and burnt out? Join us on November 26th at 11am GMT for an exclusive webinar where we’ll explore the psychology behind resilience and the power of adaptability in a post-COVID world. Hosted by experts Katharina Wittgens Managing Director at IB and Phil Lewis Founder of Corporate Punk, this session will be packed with practical insights, including: 🔹 Debunking the myth that “people don’t like change” and much more. 🔹 Building resilience to bounce back from setbacks. 🔹 Equipping your team to thrive in a landscape where change is the only constant. Don't miss this chance to transform how you lead through change. Secure your place via the registration link below. 👇 Registration Link https://lnkd.in/ePGmw9aC
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Can You Have Too Much Change? Post-COVID, many teams feel overwhelmed and burnt out, and leaders are unsure how to help. But here's the truth: change isn’t going anywhere. The real question is how we adapt and thrive. Join us for an exclusive webinar with Katharina Wittgens (Business Psychologist) and Phil Lewis (Leadership Advisor) to learn: ➡️ Why "people don’t like change" is a myth ➡️ The psychology behind resilience ➡️ Practical tools to help your team thrive in constant change Let’s turn challenge into opportunity. Don’t miss it!
Can You Have Too Much Change? The answer would appear to be 'yes'. In the post-COVID world, many organisations are dealing with a workforce that reports feeling overwhelmed, strung-out and unmotivated. mental health and burnout are increasing issues. And, in the face of such fragility, it can be hard for employers to know how to lead and manage their teams. But here's the real problem: the only thing that's predictable about our world these days is its unpredictability. There's no point protesting about change: it's a fact of contemporary life. So, the question is how you help your people - and your business - cope with this. Please join us for this exclusive webinar that will be hosted by Katharina Wittgens the Business Psychologist and Managing Director at IB Phil Lewis Founder of Corporate Punk Board & Leadership Advisor @ Phil Lewis Associates Psychology provides the answer. In this practical, high impact webinar, you will learn: • Why the idea that "people don't like change" is a myth • The psychology of resilience - how people bounce back from setbacks • Practical tools and techniques that will help you condition your people to thrive in environments where change is the only constant https://lnkd.in/epHcvdw2
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🌟 Stand Out This Holiday Season! 🌟 As the holidays draw near, the marketplace gets busier and brands are in fierce competition. Consumers are flooded with choices—so how can your message cut through all that noise? 🎯 In our latest newsletter 🗞️, we delve into consumer psychology and the strategies to help you connect, inspire loyalty, and make your brand unforgettable this season. It's all about standing out, not blending in. ✨ Dive in and make your brand truly resonate in the holiday rush! #HolidayMarketing #ConsumerPsychology #BrandStrategy #CustomerEngagement #MarketingTips #BrandLoyalty #StandOut https://lnkd.in/e46uGR3B
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