hyble

As we count down to Christmas, we took 5 to catch-up with the infallible Ellie Vernon-Jones - Head of Commercial here at hyble 💚 So, what have been Ellie’s favourite moments of 2024…? 👉 Up first it’s got to be transitioning all our amazing #customers from 'Brand Creator' to our new platform, 'Hyble'. Watching customers unlock amazing value with Hyble has been so rewarding 👏 Reflecting on the cross-functional effort to #design, build, and deliver a brand-new platform—it’s been huge! 👉 Next, it has to be a personal milestone for me! 🙌 as this year I’ve expanded my role to manage our #US customer-facing team. Being able to step into a new market, working with new customers, and collaborating with fantastic people across the business. It’s been a brilliant learning curve and an exciting challenge. 👉 Finally, as a business and as a #team - hitting our first £1 Million month! An enormous achievement for everyone and a testament to the ambition, grit, and #innovation that’s fueled us over the years 😅 And what are you most looking forward to in 2025…? “I think 2025 is going to be a really exciting and challenging year (aren't they all!), but as a business we've been geared-up and hyper-focused on delivering the hyble transition and our new contract with Southern Glazer's Wine & Spirits in the US, that this next year will feel quite different for us as we start to look how we really utilise #AI and #Technology to further scale and go after new opportunities 📈 Plus getting out and spending more time with the team and our customers in person. As a Global business, we're all spread out across the globe, so getting the chance to meet up face to face is always something I look forward to ☺️” Incredible! All this whilst still finding time to look after her puppy, get married and move house! #superwoman and definitely one of our heroes here at hyble 💚 What’s been your best bit of 2024? Comment below so we can celebrate your success! ⬇️

Banana Negroni anyone? As we take a look back on 2024, we also wanted to share some notable #alcohol trends from 2024 that saw initial buzz.... but didn’t sustain their popularity. 👉 Over-the-Top Celebrity Tequila Brands While #premium tequila has been trending for years, 2024 saw a shift as some high-profile celebrity-backed brands struggled to maintain momentum. Rising costs and saturation in the ultra-premium category caused some #consumers to revert to more affordable tequila options, leaving certain luxury tequila ventures out in the cold. 👉 Nitro Beers Beyond Stouts and Porters Breweries attempted to #innovate by applying nitro technology to other beer styles like Belgian wits and Old English ales. While interesting, these efforts lacked mass appeal beyond niche audiences, failing to gain the same traction as traditional nitrogenated stouts. 👉 Tropical Cocktails Everywhere Bartenders leaned into tropical flavors such as banana Negronis and rum-based riffs on classics. However, while exciting at first, many of these concoctions felt gimmicky and didn’t capture lasting consumer interest outside specialty bars. 👉 At-Home Cocktail Experimentation Fatigue During the pandemic, at-home bartending soared, but in 2024, there were signs of decline in this DIY trend. According to a 2024 report, 85% of consumers preferred social outings for drinks..highlighting the importance of #onpremise marketing! 👉 THC-Infused Drinks While THC-infused beverages generated curiosity, their legality and inconsistent effects limited broader adoption in the market.  Many consumers opted for more established alcohol or non-alcohol alternatives instead.. These trends remind us how quickly consumer preferences can shift in the ever-evolving world of #beer, #wine, and #spirits....and why #data is so important! Whilst we ❤️ innovation, staying the course, often depends on the right mix of timing, value, and adaptability. For businesses, the challenge isn’t just spotting trends 👀 but knowing when and how to act on them. What’s one trend you think we'll see stick next year - and why?

WHAT. A. YEAR! 😅 As 2024 comes to a close, we wanted to take a minute to thank EVERYONE who has been part of this incredible journey!! To our amazing #team - your hard work, dedication, passion and creativity have been the driving force behind every milestone we have achieved! Too many to mention in the video, but you know what we've done and none of it would be possible without YOU! To our awesome #customers, investors and supporters - your #support and collaboration have been invaluable. Thank-you for trusting in us and believing in our #vision. This year has been one for the books, full of challenges that we tackled together and successes that we celebrated as one. Looking ahead to 2025... we couldn't be more excited! 👀 Craig Letton, Benjamin Walker, Robert McKenna, Ellie Vernon-Jones, Bryony Rosier, Katie Hoare, Lucinda Kinsey, Jayne Watson, Scott Lambie, , Jessica Macphail, Will Roberts, Chris Greening, Daisy McNally, Michael Pidgeon, Laura Deringyte, Keira Bowie, Abigail Campbell, Demi Angus, Donna Harkins, Jillian Miller, Katie Stanley, Andrew Smith, Don MacRae, Madison Pape, Conor Butler, Jamie Fogarty, James Robson, Julia Lockerbie, Euan Paton, Mikeala Graham, Blaise Bonar, Dipanyuta Behera, Corrin Bailey, Stephanie Summers, Carlos Martín-Consuegra Trías, Constantinos Economides, Alistair Bell, Theo Chornogubsky, Lewis Rickard, Alexandra Carr.... (too many to mention and we've hit the limit!! Please tag everyone that we've missed below!!) 😂 Wishing everyone a joyful holiday countdown...and an even better New Year!

We couldn't be more excited about what 2025 has in store....🕺💃 2025 is looking brighter than ever for on-premise #marketing, and we’re excited to be at the forefront of these trends, helping brands connect with customers in ways that are more impactful, engaging, and #innovative. Here’s why we’re buzzing: ✨ Menus Reimagined Winter-themed, seasonal, or personalised menus are driving customer engagement like never before. Studies show that 73% of customers are more likely to revisit a venue offering seasonal or limited-time menu items. Putting stunning visuals together with digital convenience, such as QR codes, means promotions can change as fast as the trends do. 📲 Interactive #POS Displays Pop-up cards and table tents are no longer static—they’re gateways to immersive experiences. Data shows that nearly half of all consumers are more likely to explore additional products or experiences when interactive features like QR codes are integrated into table displays or pop-up cards. 🌍 Sustainability Matters #Sustainability is no longer a trend—it's a necessity. Brands that incorporate eco-friendly materials in their POS items, such as recyclable table tents and biodegradable coasters, not only reduce their environmental footprint but also appeal to a growing segment of eco-conscious consumers. Studies reveal that over 70% of global consumers are more likely to purchase from brands that prioritise sustainability, with millennials and Gen Z leading this demand. ⚡ Speedy, Localised Solutions On-demand #design & print platforms like hyble are keeping brands agile, allowing for hyper-#localized campaigns, whether it’s a margarita special for Cinco de Mayo or mulled wine for a cozy winter night. Studies show that 75% of consumers are more likely to support brands that align with their community's values and culture! At hyble, we’re proud to partner with some of the world's biggest & best brands to bring these trends to life! Whether it’s designing gorgeous seasonal menus or enabling lightning-fast production for campaigns, we’re here to make your POS marketing shine 💅 What trends are you most excited about for 2025?

Women for the WIN!! Today, we’re thrilled to spotlight some of our incredible #team who truly embody our values at hyble and make working here a true JOY! And an extra cause for celebration... it's an all female line-up! 💅 A HUGE congratulations to our Hy-Flyer winners this month... ✨ Jillian Miller – representing We’re Resilient ✨ Madison Pape – representing We’re Humble ✨ Amandine Koch – representing We’re Authentic ✨ Donna Harkins – representing We’re a Team These amazing women were voted by their peers, for consistently exemplifying what Hyble stands for. Thank you to everyone who took the time to celebrate your teammates—it’s this culture of #support that keeps us flying high! And a special shout-out to our Hyble Heroes of the Year, Karis Marshall and Katie Hoare, for their outstanding contributions and unwavering dedication throughout the year! We hope you all enjoy your well-deserved prizes—you’ve earned them! At Hyble, we’re proud to celebrate the people who keep us true to ourselves, and inspire those around them every day 🙌 🙌 Who in your team inspires you the most, and why? Let’s share the love in the comments!

We are tooting our horn this Friday!! 🎉📣 As we officially celebrate the roll-out of hyble across the USA!! We are now LIVE in 46 markets from East to West. That's nearly 10,000 new users onboarded! Over 300+ training and launch calls completed! 5 new integrations built! 624 beautiful branded #design templates! 32,326 orders shipped! With an incredible 4.3 days #print to delivery turnaround....! This is the biggest roll-out we've ever done..and is a HUGE achievement for any company, let alone one that has transitioned all our existing clients to a new platform at the same time, and managed to grow that portfolio in double digits year-on-year simultaneously. We couldn’t be prouder of what the #team has accomplished - in particular Craig, Katie, Julia, David, Bryony, Euan, Benjamin, Ellie, as well as our amazing #customer success team, all our #support engineers, our dream team of designers, art workers and content management, finance and finally front-line support team... This milestone is a testament to the power of teamwork, #innovation, and our commitment to providing exceptional service. 🚀 To everyone that has been involved (too many to name) - thank you for being part of this journey. This is just the beginning as we continue to redefine what’s possible when it comes to #POS design and print, around the world! Here’s to growing, innovating, and setting new records together! 🎉 What are you grateful for this Friday?!

Go Big or Go Home.... We only work with the biggest & coolest #drinks brands in the world! Working with #enterprise clients was a deliberate decision for us, many years ago. However, developing #technology for enterprise customers is a unique challenge - and it's definitely one that’s pushed us to #innovate, iterate, and truly understand the needs of large-scale organisations. Here are the top lessons we’ve learned at hyble while building for companies like Diageo, Pernod Ricard, Campari Group, Molson Coors Beverage Company and Southern Glazer's Wine & Spirits 🙌 👉 Understand Their Pain Points: Enterprise customers have complex needs, often requiring tailored solutions. Deep discovery sessions and regular feedback loops have been key to ensuring our tech delivers real value. 👉 Scalability is Non-Negotiable: Enterprise demands solutions that grow with them. Whether it’s handling surges in demand or integrating with legacy systems, scalability has been at the forefront of our design approach. 👉 Security First: Data protection, #compliance, and cyber-security aren’t just check boxes—they’re pillars of enterprise trust. We’ve invested heavily in ensuring our technology meets the highest security standards. 👉 Integrate, Don’t Overhaul: Many enterprise customers operate on legacy systems. Building tech that integrates seamlessly, rather than requiring a complete overhaul, has been a game-changer. 👉 Customer Support is as Important as the Product: Enterprise needs fast, reliable #support when something goes wrong. That’s why we’ve prioritised having a dedicated, knowledgeable support team available whenever needed... (and why we've won awards for it!) 👉 Patience is Key: Enterprise #sales and on-boarding cycles can be long (in some cases takes years...🫠 ) Building strong #relationships, understanding timelines, and maintaining persistence have been critical to winning and retaining enterprise clients. At hyble we’re proud of how these lessons have shaped our approach, allowing us to grow 100%+ year-on-year and complete our biggest roll-out in the USA EVER 🙌 They’ve not only helped us meet the needs of our enterprise partners but also allowed us to develop a deeper understanding of the industries we serve, and a clear view on how we'll continue to grow in 2025 and beyond! What lessons have you learned working with enterprise customers? Drop your thoughts in the comments below—we’d love to exchange insights!

Winter is here....❄️❄️❄️ Check out our seasonal #POS templates designed to drive your #sales At hyble, we know that the holiday season is more than just a time for festive cheer - it's a prime opportunity to capture #customer attention and boost sales. That’s why we’re thrilled to unveil our new winter-themed #menus and POS designs, tailored to bring warmth, excitement, and a touch of holiday magic to your brand. Why Seasonal Design Matters: 👉 Research shows that well-designed, holiday-specific #marketing materials can increase impulse buys by up to 20% during the festive season. 👉 Seasonal visuals evoke nostalgia and excitement, creating a strong emotional bond with customers. 👉 Festive designs are perfect for showcasing special menus, exclusive cocktails, or holiday discounts. From fresh colour palettes and snow-dusted typography to frosted cocktail menus, our designs are crafted to reflect the season while making your POS marketing campaigns easy & quick to deliver... Whether you’re a craft brewery launching a winter ale or a spirits brand promoting festive cocktails, Hyble has you covered 🙌🙌 Let’s make this season one to remember! ❄️ What designs have caught your eye this year? Comment below—we’d love to hear your thoughts!

As we get closer to the end of 2024... here’s a roundup of this years' biggest trends in the alcoholic beverage (#alcbev) industry that highlight its dynamic and ever-evolving nature (and why we 💚 it!)... 👉 Market Diversification: Companies are expanding their portfolios by entering new categories. #Beer brewers are venturing into spirits and hard seltzers, and major players like The HEINEKEN Company and The Coca-Cola Company are diversifying with acquisitions and new product launches. Coca-Cola’s Topo Chico Hard Seltzer is a notable example of a crossover from soft drinks to alcoholic beverages. 👉 Non-Alcoholic Beverages Growth: The no- and low-alcohol sector continues to #grow significantly, with products now available in mainstream retail. Walmart, for instance, has embraced non-alcoholic spirits, reflecting #consumer demand for inclusive options. 👉 Ready-to-Drink (RTD) Cocktails: The RTD cocktail market is booming, with #sales surging as consumers seek convenient, high-quality options. Nielsen reports a 126% growth in canned cocktails, which are now capturing market share from hard seltzers. 👉 Coffee in Cocktails: (because who doesn't love coffee in cocktails!!) Coffee is emerging as a key ingredient in cocktails, beyond the Espresso Martini. Bars are innovating with new coffee-based drinks, appealing to brunch-goers and craft cocktail enthusiasts. 👉 Sustainability Initiatives: Brands are increasingly prioritising #sustainability in production and packaging, such as low-impact distillation processes, recyclable cans PLUS looking at their #POS marketing initiatives. The industry is alive with opportunities to #innovate and cater to evolving consumer tastes. At hyble, we’re excited to support all players in the alcbev sector, with cutting-edge #marketing solutions, on-demand #print and elevated POS marketing campaigns! What trend excites you most about the future of this industry?

The AlcBev Industry is alive & kicking! (and we're here for it!) 🍷🍺 🍹 The alcoholic beverage (#alcbev) industry is more dynamic than ever, driven by evolving consumer preferences and a surge in premium drinks, #innovation, and strategic consolidation. M&A activity this year showcases the sector's growth 📈 and the opportunities it presents for #brands of all sizes. Key Trends and Notable Deals 👀 Consumers are shifting toward higher-quality products, fueling demand for premium and craft beverages. This trend has driven acquisitions like Diageo’s purchase of Don Papa Rum and Bacardi’s full acquisition of D’Ussé Cognac. Major beer brands like Molson Coors Beverage Company are entering the spirits space, acquiring Blue Run Spirits, reflecting a need for portfolio diversificationCommercial The wine sector is also thriving, with Gallo E & J Winery acquiring multiple brands such as Hahn Family Wines, and Moët Hennessy investing in rosé specialist Château Minuty. Finally, unique offerings like Pernod Ricard’s acquisition of Skrewball Peanut-Butter Whiskey shows a growing market for innovative and unconventional beverage concepts. The industry is clearly not just growing—it’s transforming. Companies are exploring new product categories, geographic markets, and brand strategies to stay ahead in a competitive landscape... And with this shift we're witnessing an increased need for highly targeted and adaptable #POS marketing strategies. How can hyble help you ask....? 👉 Our platform uses consumer insights, #data and menu psychology to craft highly effective POS designs that align with market trends. 👉 Whether you're entering your first market or an established player launching seasonal campaigns, our platform adapt to your needs, providing consistency and brand #compliance across geographies and products. 👉 In an industry where trends evolve rapidly, our easy-to-use, streamlined processes and #designs ensure your POS materials remain current and relevant. 👉 By integrating our #technology into your #sales and marketing stack, brands can reduce #waste, target the right audiences, and maximize the #impact of their POS investments. What's stopping you from having a chat with us to find out more?