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Event marketers… There’s a new podcast in town. Introducing ACTIVATE Sessions — the marketing podcast for event marketers. It’s a podcast dedicated to event promotion, which is packed with practical advice on how to unlock more attendees for your events. The first 5 episodes are out now, featuring: Jonathan Kazarian, Alison Church, 💫Marisa C.,Steph Pennell, and Liam Moroney. What is ACTIVATE Sessions? – A new marketing podcast for event marketers. – 100% practical tips on how to promote your events. – Bi-weekly episodes. – All episodes under ~10mins. – Watch online or listen via your favourite podcast service. Watch here: https://lnkd.in/dDKUejsD #ACTIVATESessions #marketingpodcast #eventprofs

Calling Event Marketers! We’re back with TWO brand-new episodes of the ACTIVATE Sessions podcast — and these are ones you won’t want to miss… 🎙️ Episode 6: Molly Falco – Product & Brand Marketing Consultant 🎙️ Episode 7: Sam Lippman – President, Lippman Connects Get insider tips, expert strategies, and fresh perspectives to take your event marketing game to the next level. 💥 🎧 Tune in now on Spotify: https://lnkd.in/dxqjcmTB You can also catch it on Apple Podcasts 🍏 #Podcast #ACTIVATESessions #EventMarketing

The beauty of running our own event each year isn’t just the learnings we get by becoming event marketers ourselves. Or that we get to eat our own dog food. Bear with me... I'm about to talk about the exciting topic of cookies and conversion. 🤓 With Safari and Firefox already blocking third-party cookies by default and Google Chrome's plans going back and forth (and back again), we've been preparing for their inevitable phase-out. Context: the event marketers who use Gleanin can choose to use our conversion tracking in addition to, or instead of, setting their own campaign UTM tracking URLs. Currently, our platform generates a tracking script per event created, and marketers can choose to add that script to their campaign conversion pages. Doing so means that they’ll see the number of conversions that each campaign, speaker or exhibitor generates alongside all the usual real-time KPIs (which are not cookie-dependent) in their event insight reports. While I remain sceptical about taking conversion tracking too literally (given how non-linear buying journeys are), we know specific attribution is still crucial for most event marketers and is often used to justify their spend, including their Gleanin subscription. So moving away from a reliance on 3rd party cookies for conversion tracking is crucial for us AND our customers. By early summer this year, we had a couple of solid options in mind, so we started customer conversations. We wanted to learn how THEY were going to deal with the phase-out. We then picked our preferred approach, the one that most aligned with theirs and got to work. ACTIVATE in September was our first testing ground. We needed to see that our new approach would report on conversions missing from AND included in the 3rd party cookie-based results, so running them together was key. And whilst we'd assumed that the Safari and Firefox blocks must have some negative impact, we had no idea of the scale. The results were staggering - our new tracking solution reported a 77% INCREASE in conversions. To be clear, this wasn’t about improved campaign performance; it simply revealed just how many conversions were previously invisible due to browser restrictions. Next steps? We'll be asking our early research customers to run similar experiments, and pending positive results, we'll roll this out in Q1 2025. PS More learnings from the last edition of ACTIVATE to come...

I recently had the pleasure of speaking to Chloe Cara for the Gleanin ACTIVATE online series about the current trends and future landscape of marketing and the challenges facing marketing #eventprofs. These sessions are really great bite-sized insights for marketers in the event sector, so worth checking out! Thank you to Gleanin for having me 😀 https://lnkd.in/eG_ynmDk #exhibitionmarketing #marketingtrends #activate #marketingskills Easyfairs

Sure, you can host your think tank sessions in a board room. We do ours differently. #barefootbusines #weareichi Made possible by: Rosedale Travel Kirsten Billhardt - Making luxury travel worry-free Velocity XD Jimmy Ervin - Accelerating brand impact through events Storycraft Lab Naomi Clare Crellin - Human experience innovators Gleanin Tamar Beck - Tools for word-of-mouth at scale cc: Nicole Osibodu, XOXO Club Ichi

Happy ACTIVATE Day! 🎉 Our marketing event for event marketers starts in just over an hour. There's still time to register: https://lnkd.in/eHEUsF7v Opening remarks from Seth Godin, then we'll be covering: – How to get more people to show up to your event. – How to write stronger ads for your next event. – Tactical AI for event marketing. – How to craft irresistible event experiences. – Turning TikTok trends into sold-out events. – How to streamline event marketing with AI. – Getting executives to (quickly) buy-in to your events strategy. – How to enhance your event marketing with a great partner strategy. Virtual. Multiple tracks. Free to attend. 2pm UK time (9am EDT). #eventprofs #marketingevent #ACTIVATE

It's my favourite day of the year..... ACTIVATE Day! 🎉 The event for event marketers is back for its 4th edition. Already 1,057* event marketers have signed up to watch our 1-hour event, which starts at 2pm UK time (9am EDT) today. The one and only Seth Godin kicks off the event, followed by 16 incredible speakers, including the copywriting legend Dave Harland (you don't want to miss his three-question mini-test to gauge whether your event ads will work) and Kris White who'll be sharing a step-by-step guide to achieving record-breaking growth like his team did with Tech Show London. - 4 tracks. - Practical no-fluff sessions no longer than 9 minutes. - Pick and choose what you view. PRO tip... Stay til the end of the event, and you'll also get to hear a special announcement by a very SPECIAL guest. 💥 There's still time to register - check out the tracks and agenda here: www.gleanin.com/activate See you there? #eventprofs #eventmarketing #ACTIVATE *as of 10am UK PS: Big thanks to Goldcast for hosting the event once again. And to the rest of today's amazing line-up Felicia Asiedu, Dahlia El Gazzar, Chelsey Lang, Anna-Marie Trzebinski - AMTEvents, Sara Fellows, Tess M. Vismale, CMP, DES, Tom McMahon, Lindsay McGuire, Johnny D. Martinez - EWD, Anca Platon Trifan, CMP, DES, WMEP, Tavar James, Martin Fretwell, Sasha Frieze 🚢 and Céline Laukemann.

👇 Exclusive interview with Seth Godin 👇 Tomorrow, we’ll be interviewing Seth on the principles of event marketing. Asking the Marketing Hall of Famer: – What’s the difference between good & great events? – How can you promote an event on a lean budget? – How can you get more people to show up? And much more. Then, we’ll throw the microphone over to 16 incredible speakers to share more knowledge and insight on event promotion. I hope you’ll join us at ACTIVATE. Register here: https://lnkd.in/eQZBaiH2 1-hour. Virtual. Free to attend. #ACTIVATE #eventprofs #eventmarketing

The marketing event for event marketers is back next week. ACTIVATE = 60mins of practical insight from some of the best marketing minds around. Opening remarks from Seth Godin, then we'll be covering: – How to get more people to show up to your event. – How to write stronger ads for your next event. – Tactical AI for event marketing. – How to craft irresistible event experiences. – Turning TikTok trends into sold-out events. – How to streamline event marketing with AI. – Getting executives to (quickly) buy-in to your events strategy. – How to enhance your event marketing with a great partner strategy. Virtual. Multiple tracks. Free to attend. Here's the full agenda: https://lnkd.in/eHEUsF7v See you on Wednesday, 25th September. #eventprofs #marketingevent #activate

ACTIVATE is back! ⚡ The Marketing Event for Event Marketers. ⚡ Join us for our 4th edition on September 25th, 2024. – Free to attend. – 1-hour long, virtual event. – 100% practical advice. Zero fluff. – Lightning sessions with all talks under ~10mins. – Multiple tracks covering topics such as event strategy, copywriting, community, and AI. – Network with fellow event marketers. Register here: https://lnkd.in/e5x2jtUD #ACTIVATE Powered by Gleanin. ❤️