Frasers Group

2 months = 3 store openings for Sports Direct Malaysia 🙌 Here’s a breakdown of what’s in store for Sports Direct’s latest store in Malaysia: 📍 Located in Bintang Megamall, Miri 🙌 Spans 20,000 sq. ft 2️⃣ This marks Sports Direct’s second store opening in the state of Sarawak 🏠 Home to esteemed brands such as Nike, Adidas, Under Armour, New Balance, and ASICS 👕 Features the 17th USC in Malaysia And officially open for business today✅

Sports Direct has opened its first store in Kelantan, Malaysia. Located in AEON Mall Kota Bharu, the 20,000 sq. ft, store brings together globally recognised brands such as Nike, adidas, Under Armour, New Balance, and ASICS, alongside Frasers Group’s USC.   As the first Sports Direct store in this state, the opening aligns with the Group's Elevation Strategy and strengthens Sports Direct's international footprint. With this impressive debut, Sports Direct is set to revolutionise the sports retail landscape in Kelantan, offering a one-stop shop for all things sport.

Get ready to level up your game—the ultimate sports destination is now open at Westfield White City Shopping Centre🏆 Spanning 29,000 sq. ft across two floors, Sports Direct Westfield White City combines world-renowned sports and leisure brands with an elevated, cutting-edge shopping experience. Visit today📍Westfield White City Shopping Centre, Ariel Way, London, W12 7GF Sports Direct

Slazenger Padel Clubs Leeds has been busy since doors opened in October - playing host to the Yorkshire County Championships and British Padel Tour. There's plenty more padel to be played this festive season, join the fun at Unit 3 Coal Road, Leeds LS14 1PS📍

Someone once told me ‘Follow-One-Course-Until Successful’ is an acronym for FOCUS, which is the theme for my post today. At the start of this financial year, we set clear strategic priorities for Frasers Group. Six months in, I’m proud to say we’ve stayed focused and delivered on key commitments: ✅ Brand Partnerships – Continued strengthening existing relationships while scaling new brands in our portfolio. ✅ Synergies & Cost Savings – Unlocked £70M+ through integrations and efficiencies. ✅ Stock Reduction – Hit our target, reducing stockholding by 16.5% ✅ Frasers Plus Growth – Gained 272K+ new customers and increased digital penetration. ✅ International Expansion – Progressed our expansion through organic store openings, acquisitions and joint venture partnerships. ✅ Property Acquisitions – Acquired 7 key regional assets with a £138M investment, unlocking occupational demand and creating long-term value. We’ve turned challenges into opportunities, ensuring resilience and setting the foundation for sustainable growth. As we look ahead to FY25, with APBT profits forecasted between £550M–£600M, our unwavering focus and determination remain our greatest asset. Thanks to all our employees, partners & brands for your commitment and resilience. We are by no means perfect, we have a long way to go but, despite the challenging economic environment, we will stay laser-focused on delivering our-long term elevation strategy. Here’s to our continued journey. Michael

18montrose and Represent are revolutionising contemporary retail with an exclusive in-store pop-up on London’s iconic Regent Street, just in time for the festive season 👀 Shop REPRESENT’s latest seasonal capsules, including the highly coveted REPRESENT x Belstaff collection. now at 18montrose, 20 Regent Street St James's London, SYW1Y📍

Check out the latest Everlast Gyms elevation in Thurrock🔥   Featuring a dedicated HYROX training area, the 1910 boxing zone, a heavy duty strength zone and an upgraded flavore bar, this space offers something for everyone🏋️♂️🏃🥤   Visit now at Thurrock Shopping Park, West Thurrock, Grays RM20 3LP📍

A busy month for Sports Direct…   The 'New Traditions Start Here' Christmas Campaign launched🎄 Doors opened at 3 new UK stores - Milton Keynes, Ipswich and Nottingham🔓 The brand new Home Sport Department launched, bridging the gap between online and in-store shopping🏠 Opened our second Malaysia flagship store in Selangor 🇲🇾 Sports Direct Oxford Street played host to HYROX London Pre-Registration🏋️♂️ And an elevated retail experience landed in Poznan🇵🇱   #SportsDirect #NewTraditionsStartHere #HYROX

Congratulations to our October Frasers Champions 🙌 These outstanding individuals have gone above and beyond, thinking without limits and delivering valuable work that makes a difference to our business. Each month Champions are chosen from our Head Office, Retail, and Warehouse teams. All winners will receive double their salary for the month 🚀

It's Always Burberry Weather at FLANNELS Leeds   In a UK exclusive, Burberry unveils British Parks inspired Outerwear pop-up at FLANNELS Leeds, taking over the store's brand takeover space for two months. A month after its opening, FLANNELS Leeds continues to champion the luxury experience in all corners of the UK - bringing its hottest brand partners to the city for exclusive product launches, events and immersive experiences.    115 - 126 Briggate, Leeds📍