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ExchangeWire
Advertising Services
London, London 9,723 followers
The business of media, marketing & commerce
About us
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related news globally, and in particular across EMEA and APAC.
- Website
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http://www.exchangewire.com
External link for ExchangeWire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Advertising Technology, Marketing Technology, and Programmatic Advertising
Locations
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Primary
85 Hatton Garden
4th Floor
London, London EC1N 8JR, GB
Employees at ExchangeWire
Updates
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Check out the latest from our Retail Media hub - Jonas Allaoua, junior data scientist at Nexta.io joins Ciarán O'Kane to discuss integration, optimisation, and attribution in retail media. #retailmedia #optimisation #attribution #adtech
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Happy new year, and welcome back to everyone who's returned to their desks today! Now 2025 is here, dive into our predictions podcast special, looking at what Rachel Smith, Lindsay Rowntree and John Still think will make headlines in the next 12 months, and what 2025 will be 'the year of...'. #podcast #happynewyear #predictions #futuregazing #2025 #resolutions
The Big ExchangeWire 2024 Review and 2025 Preview
https://audioboom.com
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Who's getting all the #adtech Christmas presents? Who made the naughty list? And what new years resolutions should the ad tech industry be making? All that, plus AVOD spelunking, on our festive #MadTech Podcast, as we review 2024 and look at what 2025 has in store. Thanks for listening in 2024, wishing all our listeners a happy festive season!
The Big ExchangeWire 2024 Review and 2025 Preview Podcast
https://www.exchangewire.com
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In case you missed this week's big event update from ExchangeWire: MadTechMoney, the renowned event from FirstPartyCapital, will now be a featured part of ATS London 2025! On 9th September 2025, this collaboration will bring together the best in ad tech and martech to explore the latest trends, strategies, and opportunities driving digital transformation and shaping investment decisions. This is a must-attend event for anyone looking to gain deep insights and connect with key players in the industry. More details coming soon! #ATSL25
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In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution landscape map. As the advertising industry faces growing pressure to adopt privacy-first strategies, this innovative tool offers a comprehensive guide for navigating the rapidly evolving world of ID-less advertising. https://lnkd.in/dkmjkp2X #Advertising #ID #ProductLaunch #Privacy
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Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and brands by elevating audience engagement through seamless and immersive ad experiences within mobile games. https://lnkd.in/dPBKG4SK #Advertiser #DSP #DemandSide #InGame #Mobile
Axis Programmatic Platform & AdInMo Announce In-Game Partnership
https://www.exchangewire.com