Delineate

Consumers became tired of seeing Aldi's festive ad more than any of the other supermarkets we looked at. This, despite scoring highly on most of the important attributes, and along with Lidl highest in terms of frequency of seeing the ad. Begging the question - can you have too much of a good thing? Delineate tracked Christmas supermarket campaigns, daily, over three weeks. See what's Stat No.2 in our Christmas Countdown tomorrow.🎄⏳ #MarketResearch #Insights #ChristmasAdCampaign

Aldi were the only brand to see an increase in 'Brand Consideration'. Most of the others saw a decline over the 3 weeks, particurlarly Tesco and Asda who decreased by 6% and 8% respectively. Delineate tracked Christmas supermarket campaigns, daily, over three weeks. Find out stat No.3 in our Christmas Countdown tomorrow. 🎅⏳ #MarketResearch #Insights #ChristmasAdCampaign

Spontaneous awareness and consideration is highest among those who have seen the Tesco ads. Both Lidl and Morrisons, however struggled to drive brand awareness through their festive ad campaigns scoring lowest out of all the supermarket brands we looked at. Delineate tracked Christmas supermarket campaigns, daily over three weeks. Check out Stat No.4 in our Christmas Countdown tomorrow.🎅⏳ #MarketResearch #Insights #ChristmasAdCampaign

Consumers who liked the Christmas ads differentiate in three key areas - stating that the ads must... 1️⃣Provide them with a good feeling 2️⃣Contain positive messages 3️⃣Make the brand feel relevant to them Sainsbury's, Lidl & Aldi all scored highly in each of these attributes.🎉 Delineate tracked Christmas supermarket campaigns, daily over three weeks. Take a look at stat No.5 in our Christmas Countdown tomorrow. 🎄⏳ #MarketResearch #Insights #ChristmasAdCampaign

Aldi's advert resulted in a greater 'call to action' than any of the major supermarkets, with just over a quarter of consumers buying their products or subscribing to their services as a result of the advert. Despite both Morrisons and Lidl seeing an increase over the 3 week period, this didn't stop them achieving the lowest 'call to action' overall along with Asda. Delineate tracked Christmas supermarket campaigns, daily over three weeks. Check out No.6 in our Christmas Countdown tomorrow. 🎅⏳🎄 #MarketResearch #Insights #ChristmasAdCampaign

Sainsbury's collaboration with Roald Dahl's BFG certainly resonated with audiences giving it the highest ad awareness. However, it was the Tesco ad that achieved the most growth over the 3 weeks with awareness increasing by 10%. It was a different story for Lidl, which was the only ad to see a decline in awareness. Delineate tracked Christmas supermarket campaigns, daily over three weeks. Find out stat No.7 in our Christmas Countdown tomorrow. 🎅⏳ #MarketResearch #Insights #ChristmasAdCampaign

M&S really are punching above their weight amidst the larger supermarkets this Christmas 🎅- not surprising given the excellent storyline and with Dawn French playing a starring role. ✨ Delineate tracked Christmas supermarket campaigns daily, over three weeks. Look out for stat No.8 in our Christmas Countdown tomorrow. 🎄⏳ #MarketResearch #Insights #ChristmasAdCampaign

Apart from Tesco, 'Likeability' of all the other adverts declined or stayed the same over the 3 week period. Delineate tracked Christmas supermarket campaigns, daily, over three weeks. Check out stat No.9 in our 🎄Christmas Countdown tomorrow⏳ #MarketResearch #Insights #ChristmasAdCampaign

🎄Christmas Crackers or Festive Flops?👎...Our Top 10 Supermarket Ad Stats Tomorrow sees the start of our daily Top 10 Christmas Countdown 🎅⏳ - featuring highlights from our daily campaign tracking, across three weeks of the UK’s major supermarket brands’ festive ad campaigns. Who cut through the Christmas clutter to make it to the top of the tree 🥇🎄? Find out soon. #MarketResearch #Insights #ChristmasAdCampaign

It was great to attend, and been shortlisted for the Caru Ceredigion Awards yesterday evening - celebrating and recognising the outstanding achievements within our County. We were delighted to have been nominated for both the Ceredigion Worldwide Award and the Business Innovation Award. Congratulations to all winners, and thank you Cyngor Sir CEREDIGION County Council for organising such a fantastic showcase of the County. 🎉 #CaruCeredigion #InvestLocal