Spontaneous awareness and consideration is highest among those who have seen the Tesco ads. Both Lidl and Morrisons, however struggled to drive brand awareness through their festive ad campaigns scoring lowest out of all the supermarket brands we looked at. Delineate tracked Christmas supermarket campaigns, daily over three weeks. Check out Stat No.4 in our Christmas Countdown tomorrow.🎅⏳ #MarketResearch #Insights #ChristmasAdCampaign
