Content With Purpose

"At Aston University, Professor Roslyn Bill and her team are creating groundbreaking dementia research, unlocking new pathways for sustainable healthcare solutions. By understanding the cause of dementia and the potential treatments, they’re not only improving lives but also creating a future where healthcare is more resilient and eco-friendly. They’re ensuring a healthier planet and a brighter future for everyone." - Isobel Owens, Series Researcher Learn more about the digital series created in collaboration with the Royal Society of Biology, 'Biology for a Better Tomorrow', at 🔗 https://lnkd.in/eQEZjrut 🎤: Professor Roslyn Bill #BiologyForABetterTomorrow #bioscience #BiologyForTomorrow #BiosciencesInAction #BioSustainability #InnovativeBiology #BioscientistsForChange #BiologyForGood

Highlighting transformative stories in the built environment: Building the Sustainable Cities of Tomorrow with Center for Worldwide Sustainable Construction. As the global population rises to 10 billion, the construction industry faces increasing pressure to address climate change and sustainability, especially in rapidly expanding regions like Africa. The Centre for Worldwide Sustainable Construction is leading the charge with innovative solutions like LC3 Project - Low Carbon Cement cement, which cuts emissions by 40% and utilises locally sourced materials. Cement production currently accounts for 8% of global CO2 emissions, but LC3 reduces its impact by replacing carbon-intensive clinker with widely available clay. This approach offers a sustainable alternative to timber, balancing mineral resources with recycling to meet the demands of a growing world. Learn more about these groundbreaking innovations in our digital series with The Chartered Institute of Building (CIOB), The Nature of Building: Biodiversity & the Built Environment: 🔗 https://lnkd.in/er39ygAD #TheNatureOfBuilding #SustainableConstruction #GreenBuilding #LowCarbonSolutions #BiodiversityNetGain #InnovationInConstruction

From all of us at Content With Purpose, we want to say a heartfelt thank you to our incredible followers, partners, and collaborators for making 2024 a truly remarkable year. Your support and collaboration have been at the core of our success, and we couldn’t have done it without you. As we celebrate the holiday season, we wish you joy, peace, and plenty of reasons to smile. Here’s to a prosperous and impactful 2025! Happy Holidays from CWP!

“The approach to housing development highlighted in this case study is both innovative and critical in the context of climate change and resource scarcity. By integrating water-smart features into new homes in areas like Cambridge (one of the driest in the UK), the project exemplifies how urban planning can address the growing pressure on water resources. I think the Enabling Water Smart Communities Program is a forward-thinking initiative, providing valuable tools for developers to prioritise sustainability. This model should be widely adopted to meet housing targets without exacerbating environmental challenges.”  - Christine Beardsell, Head of Content Marketing at CWP. Learn more about the program on our digital series created in collaboration with CIWEM (The Chartered Institution of Water and Environmental Management), The Ripple Effect, at 🔗 https://lnkd.in/erhcECWq 🎤: Katie Lawrence APM Qualified | David Smith | Katie Thornburrow #ClimateAdaptation #NatureBasedSolutions #ClimateChangeAdaptationTechnologies #FloodAndCoastManagement #ClimateChangeResilient

We’re excited to highlight the inspiring stories featured in our digital series with The Chartered Institute of Building (CIOB), The Nature of Building: Biodiversity & the Built Environment. This series showcases how industry leaders are shaping a sustainable future by integrating biodiversity into the built environment. One standout example is NatureSpace Partnership, transforming how developers like Bloor Homes approach protected species such as great crested newts. By leveraging national risk maps and working with the Newt Conservation Partnership, they ensure projects save time and money while creating high-quality habitats that protect wildlife for the long term. This is just one of the many innovations redefining construction to prioritise nature and development together. Learn more about all the groundbreaking stories of The Nature of Building in our latest digital series: 🔗 https://lnkd.in/g9XxqBGQ #TheNatureOfBuilding #NaturePositive #BiodiversityInDesign #EcologicalConstruction #SustainableDevelopment #GreenConstruction #BiodiversityAwareness 🎥: Content With Purpose

"I recently had the privilege of filming with Dr James Williams, a leading expert on biodiversity, for a project with the Royal Society of Biology. His insights into the alarming rate of species extinction and the urgent need for action were both sobering and inspiring. What resonated most with me was his call for scientists to become better communicators, ensuring that their critical research reaches beyond the lab and empowers individuals and policymakers to make informed decisions. This project reinforced my belief in the power of film to educate, inspire, and drive positive change." - Jay Carter-Coles, Multimedia Producer & Technology Lead at Content With Purpose. Learn more about closing the gap between the exposure of science and its impact on our lives, in our new digital series with the Royal Society of Biology Biology for a Better Tomorrow, at 🔗 https://lnkd.in/g_R8--VU 🎤: Dr James Williams FRSB, Senior Biodiversity Adviser at the Joint Nature Conservation Committee #BiologyForABetterTomorrow #LifeSciences #LifeScienceInnovation #BioSustainability

Anusha Shah, President of the Institution of Civil Engineers (ICE), champions a "nature and people positive" approach to infrastructure. With 30% of biodiversity loss linked to construction, she calls for a shift in how, why, and where we build. By fostering cross-sector collaboration, engaging communities, and co-designing resilient solutions, the construction sector can address both the climate and biodiversity crises. This is one of many forward-thinking perspectives featured in the series, driving change toward a greener, more sustainable future. Explore the series and join the conversation about building for nature, guided by the leaders shaping a more sustainable and nature-focused construction industry, in The Nature of Building: Biodiversity & the Built Environment, our digital series with The Chartered Institute of Building (CIOB) 🔗 https://lnkd.in/g9XxqBGQ 🎤 Featuring: Prof. (Dr) Anusha Shah #TheNatureOfBuilding #NaturePositive #SustainableInfrastructure #GreenConstruction #EcologicalDesign #BuildingForResilience 🎥: Content With Purpose

“I hadn’t realised the UK was in the top six countries globally for water drinking quality, and it was interesting to learn more about the water safety plans that help make this a reality. This film really showcases some of the unseen efforts that ensure we have safe, clean water every day.” - Rachel Purser-Lowman, Senior Series Development Manager at CWP. Learn more about the critical role safety plans play in managing and maintaining exceptional water quality, on our new digital series created in collaboration with CIWEM (The Chartered Institution of Water and Environmental Management), 'The Ripple Effect', at 🔗 https://lnkd.in/eC73HPej 🎤:  Ceris van de Vyver CSci, CEnv MIWater Many thanks to WWT's London Wetland Centre for providing a stunning backdrop for the interviews. #ClimateAdaptation #NatureBasedSolutions #ClimateChangeAdaptationTechnologies #FloodAndCoastManagement #ClimateChangeResilient

🎥 ‘’Travel Redefined: Tourism for People and Planet’’ GSTC and CWP collaborate to create innovative digital series about sustainable tourism. The series will meet inspiring people and organisations from across the globe who are leading the way in sustainable tourism. From forward-thinking initiatives being adopted across the industry, to practical steps taken by those who want to travel more responsibly, Travel Redefined: Tourism for People and Planet will showcase the global movement towards sustainable tourism. Read more here: https://lnkd.in/dzM73FJu #GSTC #GSTCNews #CWP #Sustainability #Tourism #Digital #Series #TravelRedefined Content With Purpose

At Content With Purpose, we’re thrilled to showcase innovative leaders who are shaping the future of sustainable construction in The Nature of Building: Biodiversity & the Built Environment. Morgan Sindall Construction is paving the way with its visionary "Regenerative Twin" approach, combining carbon reduction and biodiversity enhancement across the built environment. Leveraging advanced tools like Carbonica, they deliver projects that cut whole-life carbon emissions by up to 84%, proving that low-carbon, nature-rich solutions can align with economic viability and social value. By working closely with clients from the outset, Morgan Sindall not only meets biodiversity net gain targets but also advances the UK’s sustainability goals, creating developments that stand for environmental resilience and long-term impact. Discover more about this pioneering approach in our latest digital series with The Chartered Institute of Building (CIOB) 🔗 https://lnkd.in/g9XxqBGQ #TheNatureOfBuilding #SustainableConstruction #BiodiversityNetGain #LowCarbonSolutions #GreenBuilding #EnvironmentalResilience #InnovationInConstruction 🎥: Content With Purpose