The Climate Agency

At The Climate Agency, we believe Climate Change is not "real" enough for most people, not real enough to change the way we vote and live. So this January 2024, we've written a short story about a day in the life of a Londoner, 50 years from now. We've aimed to base it on the science, but hope that scientists will tell us if we got anything wrong. What do you think? #MakeItReal #Climate #Climatecommunication #climatetech #sustainability #climatescience #london

Important news that may have slipped by too fast in the pre-Christmas celebrations: For the first time, a Scottish startup has signed a deal to inject carbon in a depleted oilfield, 1800 metres below the seafloor. It's a big deal for many reasons: - These empty wells can safely and permanently retire a hell of a lot of carbon, - It kindda makes sense to put emissions back where fossil fuels were in the first place - It's a big geological advantage for Northern Europe and , if the UK gets its mojo working, for Britain too. And yes it would be immensely better to reduce emissions drastically at the same time. We should do everything, everywhere, all at once. Congrats to The Carbon Removers, for applying entrepreneurial drive and real boldness to the management of biogenic #carbon at scale.

🎁 We're all wrapped up for the holidays! As we take a break after a busy year, we'd like to thank all our amazing clients and wish them rest and relaxation over the festive season. Here's to a successful 2025! Absolute Climate AFEN AirMiners A Healthier Earth Aira Earth Alithic Arca Avnos, Inc. Carbon 1.5 The Carbon Removers Carbon Impact France Chirrup.ai CREW Carbon Chirrup.ai International Biochar Initiative Jolt - Activated Electrodes for Green Chemicals Kita NextGen CDR Powertrust Quorum Earth TerraFixing Three Oaks Carbon Women In Carbon Sean Lowrie Jason Grillo Lauren Boritzke Smith Wendy Lu Maxwell-Barton Richard Nimmons Sanjay Parekh Alice Escoffier Karim Rahmani Joachim Katchinoff Alastair Collier Craig Hutchison Beatrice Kennedy Camille Pêtre Vida Gabriel (Ph.D) Joseph Mezner Thomas Merriman Julie GOSALVEZ Katie Parker Sophie Gallois

Ever wonder what they’re thinking whilst you’re pitching?? Here's a “behind the curtain” insight for Climate Tech Startups: We’ve conducted dozens of high level stakeholders interviews, from investors to sustainability directors.  So we can share what makes them tick. 1. The Seed Investment VC is (also) looking for reasons to say no. “During a pitch, we’re searching for a hook, but we’re also looking for red flags” says a London-based VC.  What are they?  🚩No.1 is the “broadcast mode” - when founders talk “at” you, leaving no time for Q&A 🚩Lack of awareness of who else is in the market with a similar solution 🚩Dissing other competitors or pathways 🚩Basing pricing on the market today without planning for the evolution that is bound to take place, or comparing pricing with solutions that are different, at another stage of maturity ------ Team dimension is key, so the VCs will be looking at how you’re interacting.  “We’re looking for teams who can demonstrate they work well together and can adapt and pivot when things get tough,” said another UK-based investor.  The Climate Agency always recommends role-playing the pitch in advance to practice your team dynamics + don’t forget to have someone watch the ⏱️ so you leave plenty of space for questions.  ----- 2. The Series A VC is looking for a rock-solid momentum story. So where is the evidence of traction?  📌“Give me the evidence” says our London VC “such as patents and contracts - we hate it when we scratch the surface and things aren’t rock solid, for example when contracts are just LOI” 📌 Show, don’t tell. An EU investor told us: “I’m looking for tangibility, co-benefits, concrete impact. That’s what is going to reassure us”.  That’s why having killer 📈 at the front of the pitch is great - there’s plenty more excellent advice in this article we’ve selected (see comments) ----- 3. The Buyers: Climate and Sustainability Directors No pushy commercial pitch! The Sustainability Director from a big US entertainment company told us: 💚 “People are constantly trying to sell us stuff, I prefer educational comms, explainer 🎥, thought leadership.”   💚 Better, simpler, shorter digestible material to share internally. “In the back of my mind, I’m thinking about whether the idea can be sold internally.” she added “ I understand climate, but my internal stakeholders don’t. These are super bright people who have very busy and stressful jobs and are looking for solutions that are going to make them a little less stressed and make them look good.” 💚 Making it tangible and real. The climate director of a West Coast company told us “ There’s so much greenwashing around.   I look for things we can see with our own eyes, such as pilot plant visuals or satellite images.  Buzz words and jargon lose me very fast”. ----- Did this make you think?  Do share!  #climatepitch #climateinvestment

Love this video - great to see such a recognized scientist explain the opportunity so clearly and compellingly. @climateagency @arca #mining #carbonremoval

US elections: The devil is in the details...

👀 Great to see Alithic's exciting and mega efficient approach to carbon removal with inbuilt sequestration come to life with their new website.  Starting with our Stratcom workshops, we created a unique identity, then designed and copywrote the site.  The design gives a nod to the construction industry to highlight that the CO2 is permanently stored in a byproduct that can be used as low carbon cement. 🏗️ 🏙️ Thanks to Quentin Philippe for trusting the approach! #carbonremoval #inbuiltsequestration

🎉 Great to see Carbon Impact France launch its new site and identity. We partnered with founders Karim Rahmani and Alexander Schnell on their strategy, before translating it into a new logo, design and copywriting. The result: a site that balances clarity with depth of information, telling a strong story on the necessary capture of CO2 from biomass and biogas plants across Europe 🇪🇺 #nextgenerationbiomass #biomass #biogas #beccs #carboncapture #greenlocalvalue #scaling #carbonsolutions

Strategy first. Cool exhibition stand later - but fast. That new branding for The Carbon Removers did pack a punch at the Nordic Biogas Conference.