Because of Marketing

During the festive period, KitKat kept us entertained on social media 🍫 The two KitKat fingers replaced the “ll" in the word “Chillin’,” showcasing the product while cleverly integrating it into the message of taking a moment between Christmas and New Year! What do you think of KitKat’s creative post? Comment your thoughts below!

On January 1st, we’ve all heard the phrase “New Year, New Me”. But beauty brand, MERIT, released their video on social media titled “New Year, Same You” to showcase no matter the new year, always be yourself. The video celebrates their new Flush Balm shades which are made with the same formula (sticking with what they do best) Wishing everyone a Happy New Year, here’s to 2025 with lots more marketing campaigns, news and inspiration 🤎

As we wrap up for Christmas Day, we're taking a moment to celebrate the campaigns that truly captured our hearts this holiday season! We’ve partnered with System1 to highlight the top Christmas ads of 2024 🎄 From Lidl and Smuggler spreading kindness to Sainsbury’s & New Commercial Arts and The Roald Dahl Company bringing nostalgia to our screens, it's been a Merry time to celebrate festive creativity and the power of emotion. We're wishing all of our followers and community a wonderful Christmas and a Happy New Year 🤎 https://lnkd.in/eseY_iQ9

MESHKI takes Soho New York Earlier this month, women’s fashion brand MESHKI brought some holiday magic to the streets of New York City with their first-ever activation to celebrate the launch of US Next Day Delivery! Their chic pop-up truck served as a mobile café, offering complimentary coffee, matchas, and branded newspapers that gave an exclusive peek into the world of MESHKI. Along with the pop-up, the brand concluded their US takeover by hosting a community dinner in the heart of NYC with a group of creators, clients, customers and tastemakers, raising a glass to those who made the expansion possible. It was a perfect way to meet and greet their New York community while spreading festive cheer and allowing consumers to engage with the brand. What do you think of this pop-up experience? Comment below! [AD]

Out of home Christmas advertising 2024🎄

"As brand owners, we all have so many good things to say about the incredible brands we work for. Pop ups are a fantastic opportunity to bring that to life for consumers; allowing them to interact in a meaningful way, with the potential to further push awareness and advocacy outside of the immediate location too!" In feature 023 of Conversations Behind The Campaign, we interviewed Molly Slater-Davison, Senior Brand Manager at Sipsmith UK, who began her career at Nestlé and has now grown to managing all things Brand at Sipsmith UK and Founder of her own community, These Girls Run. In our interview, Molly shares the importance of pop-ups and the advice she would give to other brands considering organising a successful pop-up experience in 2025. Molly further shares how Sipsmith’s partnership with Wimbledon has enhanced the brand’s visibility and alignment with British culture along with what community means to her in growing a business. Click on the link below to read Molly's full interview: https://lnkd.in/e8ZwPEDb

Even Santa needs to Have a Break, and a KitKat! Another favourite ad from the archives 🎅

How do performance-obsessed marketers gain revenue through email marketing?   We’ve partnered with Intuit Mailchimp to share their latest report:    “The Revenue Blueprint: Strategies for Performance-Obsessed Marketers,”   To explore the 4 revenue strategies that performance-obsessed marketers and revenue leaders use to drive business growth.   The report discusses:   1. Email’s enduring relevance 2. Data-powered personalization 3. Automation and the customer journey 4. Investing in AI to drive business outcomes    As well as learning: • 52% of Revenue Leaders (47% Baseline Marketers) suggest that personalization has had a revenue impact. • At least 85% of total marketing professionals have either plans to or have already integrated AI tools into their organisation. • Email is still the backbone of marketers’ strategy and a key driver of customer engagement. Download the full blueprint report today to read about real-world case studies, proven performance strategies and to help you succeed in email marketing in 2025:  https://lnkd.in/ejPxAJ3q     #ad

The gift of McDonald's 🎅 A creative marketing visual showcasing a chicken nugget topped with both ketchup and mayonnaise in the shape of a Santa hat and a stocking. Now we’re ready for the festivities to begin! Created by McDonald’s and Leo Burnett UK.

McDonalds Canada Christmas campaign celebrates the launch of the Grinch Happy Meal. Who other than Mr Grinch himself to help spread the festive cheer! The special campaign blends storytelling, familiarity, and nostalgia into a product-led initiative, driving both long-term impact and short-term sales potential. What do you think of the partnership? Let us know below 🎄 - Because of Marketing has collaborated with System1, diving into a festive A-Z of outstanding holiday ad campaigns from around the globe! Read all about the 2024 Christmas campaigns here: https://lnkd.in/eseY_iQ9