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🌟 Excited to share a key insight on brand recognition and community engagement! 🌟 Building a strong brand isn't just about logos and slogans - it's about creating meaningful connections with your community. One of the most powerful ways you can achieve this is through an incredible team of dedicated employees who embody your values in every interaction. 💼 Employees aren't just representatives; they're ambassadors of your brand. From the warm smiles they share with customers to the way they go above and beyond to solve problems, they leave a lasting impression that goes beyond a transaction. 🤝 By fostering a culture of authenticity, respect, and empathy within your team, you're not only delivering exceptional leadership but also creating positive associations with your customers. Beyond the walls of your business, actively participate in community events, volunteer initiatives, and partnerships that align with your values, further cementing your place as a trusted member of the community. 🌟 Together, these efforts not only enhance brand recognition but also create genuine connections that extend far beyond business transactions. When your community hears your name, they feel a sense of belonging, warmth, and positivity - and it all starts with your amazing team. #BrandRecognition #CommunityEngagement #EmployeeEmpowerment #CustomerExperience #BuildingConnections #HezlepInc

How do you master the art of not just gaining attention, but keeping it? 🤔 There’s something special about the moment when the spotlight shines on you or your business - when all eyes are on you. But what happens after the applause? That’s where the real work begins. We have been there with our Women Empowerment Awards, Mantella Corporation win and we not only stole the spotlight, but we extended a moment into weeks of publicity that opened doors to many opportunities. Doors that got more eyes on us. As one colleague in Bermuda said: "Excellent work! You’ve really shown the value of publicity beyond the initial congratulations. You’ve articulated the value for your clients – and that’s why you’re the deserving recipient of this honour. From one publicist to another… I see you!" Another colleague in the USA commented, “This is a case study of what happens when a publicist takes charge of their own narrative, it truly opens up a world of opportunities. It's a testament to the power of self-promotion and the endless possibilities that come with it!” We have mastered the art of not just gaining attention, but keeping it. Through proven strategies, we have helped businesses capture, hold, and monetise the eyes of those who truly resonate with what they offer. And we are ready to do the same for you. Publicity is powerful when it’s hot, but it’s even more powerful when it’s leveraged to build lasting connections. At Oasis Integrated Communications, we get your brand or business seen, heard, and remembered by the right people—long after the moment passes. Curious to learn more? Send us a DM! #OasisIntegrated #SeenHeardRemembered #Publicity #Marketing #Marketing101 #OmniChannelMarketing #Publicrelations #OasisIntegratedCommunications #FocusedStrategy #ElevateYourBrand #holidaymarketing #businessgrowth

The Rise of Brand Activism: How to Authentically Engage. Brand activism, goes beyond traditional corporate social responsibility efforts and involves actively engaging with social, environmental, and political issues that matter to stakeholders. However, for brand activism to be successful, it must be authentic and aligned with the core values and mission of the company.

This week we had such a nice moment with the Latin America business communicators to reflect on our personal brands in a training session kindly offered by our colleague, Mike McCaffrey. Inspired by his knowledge about corporate branding, we discussed how we, as individuals, want to be seen (what is our brand) and how we are promoting our own brand. Something special about this moment was that we were a group formed mainly by women – and many studies have already shown that self-promotion is a challenging thing to do, particularly for women. Scientists have found out that: - We very often use “we” instead of “I” even when we are undoubtedly responsible for a given accomplishment. - We only self-promote when we are confident that what we did was spectacular, well above average. - We tend to speak only if we are completely sure – and I’ve recently read in the “Confidence Code” book that this behavior unfortunately begins when we are teenagers. - We tend to apply for a job only when we excel at 100% of the requirements. Not all of us will identify with these points, but they represent the reality for many women. Thus, when I hear my female colleagues saying that they feel uncomfortable self-promoting because they fear it may be “too much” – a feeling I completely understand and relate to – the only thing I can think of is that the likelihood that we are under self-promoting is a lot bigger than the possibility of being over self-promoting. This has been a struggle for me for years, and I now feel a lot more comfortable and have found my ways of showing the value I bring to the table. One of the valuable things I reflected upon yesterday was that every corporate brand manager is handpicking the special opportunities in which they will showcase their brand and what they will tell about their brands in such opportunities. The same works for our personal brand: I don’t want to be everywhere, and I don’t want to talk about everything – nor should I. I want to be in those very special places that align with the image I want people to have about me, and I want to position myself in topics that are important for the brand I am building for myself. Thank you again, Mike! #personalbrand #selfpromotion

Employees are the best brand ambassadors of a company. (So many businesses don't even realize this.) Employees know the products/services Employees know the culture Employees are reliable Businesses can transform their workforce into passionate brand advocates. Here are 3 easy ways to do that: 1. Empower employees with knowledge about the brand's vision. 2. Encourage employees to share stories related to products/services. 3. Provide guidelines on social media etiquette and brand representation. No outsider can know more about a company than someone who works there. Do you agree? #WhoYaKnow

Is D&I important to your brand? 🫵 At Reflect, diversity and inclusion is very important to us, and we believe it should also be important to your brand. This is because ensuring that your marketing campaigns are diverse and inclusive helps EVERYONE in society be more accurately represented in the media. It also helps make sure that everyone is given the same opportunities. So, if you believe D&I is important, then contact us now! We can help you to create diverse and inclusive marketing campaigns, as well as help source diverse talent for you! Please email Jackie Blake at jax@reflecttheagency.com 📧 to find out more. Alt Text: An image with the words: ‘IS D&I IMPORTANT TO YOUR BRAND?’. Below this, there is an emoji of a hand pointing forward. There is a faded light brown thumbprint pattern in the background and a dark orange border around the image.

Brand culture is powerful It is a way to authentically show your team, public, supporters, and volunteers that you care. That they were heard, and you are taking action to meet their needs in the most uplifting way. That your online presence, social media posts, and caring words are not just fluff. That you are optimistic, inclusive, and welcoming demeanour is truly at the heart of all you do. Learn how to reflect the true ethos of your brand, an inclusive organisation through branding design. It tells your team members, volunteers, supports, benefactors and the public what you stand for, without saying a word. How might you turn one of your core values into a simple action today? Design to tell your story. Find out more: https://lnkd.in/dsyMwDn #brandstory #brandstrategy #brandcommunications #brandculture #wellbeing

Bridging the gap between brand and belonging. Discover how Inclusive Branding can deliver measurable results for your business. On September 12 at 1 PM ET, we'll discuss overcoming common pitfalls and share best practices for elevating your initiatives. Led by Ashley Colquitt-Finley of Brandtrust, learn how to catalyze human truths from underrepresented communities to create actual change. Learn to convey your brand's commitment to diversity purposefully and empathetically: https://hubs.la/Q02PjJMl0 #Brandtrust #Insights #ConsumerInsights #DeepInsights #HumanTruth

This topic is very important, much discussed and often neglected. Brands grow faster and become stronger when they connect with their customers at a deeper level. Join the webinar and learn how marketers can become the force for bridging the gap between brand and belonging.

What can Martha Stewart teach you about personal branding? Martha Stewart, the mother of personal branding, is the first self-made female billionaire in American history. From her early days as a model to becoming a Wall Street stockbroker, to launching her own catering company and later building a multi-media empire, Martha has managed to remain culturally relevant for more than 50 years. She took a subject that was put down for so long — “Living”— and celebrated it. But, what’s the secret to her success? As Lloyd Allen puts it “Martha was the first woman who understood the marketability of her own life — she was the first influencer”. Here’s what I took away from her story: 𝐌𝐢𝐧𝐝 𝐭𝐡𝐞 𝐠𝐚𝐩: “I’ve always looked for voids — something that doesn’t exist, something people want and don’t have”. 𝐅𝐢𝐧𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐩𝐞𝐧𝐝 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭: “Living is a subject that can be covered over and over again for years to come — it’s limitless”. 𝐖𝐫𝐢𝐭𝐞 𝐰𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐲𝐨𝐮: “I was the audience, that was the secret, I was everyone who was reading my books, and they knew it — that authenticity was so important.” 𝐃𝐨𝐧’𝐭 𝐭𝐚𝐤𝐞 “𝐧𝐨” 𝐟𝐨𝐫 𝐚𝐧 𝐚𝐧𝐬𝐰𝐞𝐫: After six books, Martha’s magazine “Living” was rejected by Condé Nast and Rupert Murdoch before it became reality — keep going. #PersonalBranding