Astrid & Miyu

Astrid & Miyu

Retail Luxury Goods and Jewelry

London, England 38,908 followers

More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.

About us

Our Brand Story: Astrid & Miyu was founded in 2012 by Connie Nam. Born in Seoul, Korea she spent much of her life travelling and living in different countries. Inspired by her mother, jewellery had been a part of her life from a very young age. Anytime she travelled she would always pick something up from local markets or small quirky jewellers. Her purchases were always spontaneous and serendipitous. However, when she wanted to purchase with intent for family, friends or herself she struggled to find a go-to brand. The experiences in existing brands were stale and impersonal, with products under glass counters and sales staff in black uniform. It all felt staid and uninspiring. Connie saw this as an opportunity to bring something different to the market. Inspired by her local jeweller back home in Seoul, she wanted to offer products that were full of sentiment and innovative in design, together with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering. A decade later and Astrid & Miyu is internationally celebrated as being more than just a jewellery brand. Our Mission: More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.

Website
http://www.astridandmiyu.com
Industry
Retail Luxury Goods and Jewelry
Company size
51-200 employees
Headquarters
London, England
Type
Privately Held
Founded
2012
Specialties
costume jewellery, bracelet, design jewellery, branding, online marketing, brand strategy, social media, blogging, ring, personalised jewellery, necklace, earrings, trending jewellery, and trend-led jewellery

Locations

Employees at Astrid & Miyu

Updates

  • View organization page for Astrid & Miyu, graphic

    38,908 followers

    We don’t mean to be biased, but we have the best community✨ Celebrating our most loyal customers, this week we hosted an intimate dinner to kick off the festive season. We're so proud to have created such a supportive and positive community (who happen to be as jewellery obsessed as we are). It wouldn’t be an A&M event without a mystic touch, so we partnered with Cosmic Girl, Ashleigh Skinner, to tell us more about all things zodiac and cosmic connections. "13 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰, 𝘮𝘺 𝘷𝘪𝘴𝘪𝘰𝘯 𝘸𝘢𝘴 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘫𝘦𝘸𝘦𝘭𝘭𝘦𝘳𝘺 𝘣𝘳𝘢𝘯𝘥 𝘵𝘩𝘢𝘵 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘥 𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘳𝘮𝘵𝘩 𝘐 𝘧𝘦𝘭𝘵 𝘪𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘴 𝘢𝘯𝘥 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦𝘴 𝘥𝘶𝘳𝘪𝘯𝘨 𝘮𝘺 𝘵𝘳𝘢𝘷𝘦𝘭𝘴 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘧𝘢𝘮𝘪𝘭𝘺. 𝘐 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘰𝘶𝘵 𝘩𝘰𝘴𝘵𝘪𝘯𝘨 𝘱𝘰𝘱𝘶𝘱𝘴 𝘮𝘦𝘦𝘵𝘪𝘯𝘨 𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴, 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘳𝘦𝘤𝘳𝘦𝘢𝘵𝘦 𝘵𝘩𝘢𝘵 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘮. 𝘐𝘵 𝘧𝘦𝘭𝘵 𝘴𝘰 𝘴𝘱𝘦𝘤𝘪𝘢𝘭 𝘳𝘦-𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘩𝘰 𝘩𝘦𝘭𝘱 𝘤𝘳𝘦𝘢𝘵𝘦 𝘵𝘩𝘢𝘵 𝘸𝘢𝘳𝘮𝘵𝘩, 𝘵𝘩𝘦 𝘦𝘴𝘴𝘦𝘯𝘤𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥. 𝘔𝘺 𝘩𝘦𝘢𝘳𝘵 𝘪𝘴 𝘧𝘶𝘭𝘭 𝘢𝘯𝘥 𝘐 𝘢𝘮 𝘴𝘰 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘶𝘱 𝘵𝘩𝘦 𝘈𝘴𝘵𝘳𝘪𝘥 & 𝘔𝘪𝘺𝘶 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺." – Connie Nam, our Founder & CEO

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      +3
  • View organization page for Astrid & Miyu, graphic

    38,908 followers

    On this weeks episode of Unboxed with Connie Nam, it was a Chief People Officer special with our very own Alexia Aronsten and Payhawk's Aya Sority✨ A deep dive into building a positive and strong working culture when laying the foundation of your business. They discuss how to build values that reflect your business, how to identify and act on toxic culture quickly and the biggest mistakes founders make when hiring. Listen now! https://lnkd.in/etGRSCyh

  • Our Global Talent Acquisition Associate Tamia Mullaney was invited to an 'Evening with Steven Bartlett' last night to hear about what it takes to create a business with a thriving culture. (Petitioning our Store Design Team for an A&M slide in all stores 🤝 )

    View profile for Tamia Mullaney, graphic

    Global Talent Acquisition Associate at Astrid & Miyu✨

    Last night, I had such an incredible evening at Chapter 2’s event with Steven Bartlett and Leo Harrison MBA! It was amazing listening to Steven’s insights on building purpose led teams, leading with authentic values and his personal journey on building a thriving culture. I’ve taken away brilliant insights (and will fight for a giant slide in Astrid & Miyu’s next flagship store🛝). Thank you to everyone who made the event what it was!✨

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