Arlington Research

As another year comes to a close, we're filled with excitement for what the future holds. We've worked with some exceptional clients this year, on some incredibly interesting projects, and looks forward to continuing to provide our clients with the highest quality research and insights to help them make informed decisions in the year ahead. Happy holidays and wishing you all a successful 2025! #NewYear #MarketResearch #Innovation #Insights #ArlingtonResearch

We recently worked with justfly.com on a fascinating study looking at how film and TV can impact consumers choice of destination: https://lnkd.in/evCUUMsN   From the intimate cobblestone streets of ‘Emily in Paris’ to the jaw-dropping landscapes of ‘The Lord of the Rings’ the influence of pop culture on travel is undeniable – with 60% of Gen Z and Millennials choosing travel locations based on their viewing!   What film locations would you most like to visit?   #MarketResearch #TravelTrends #GenZ #Millennials #FilmTourism #TVTourism #Justfly 

This quote from the influential Ian Schafer highlights a stark reality for modern businesses. Customer needs and expectations are constantly evolving, and those that fail to innovate can quickly fall behind. We help businesses keep ahead of the curve by providing them with the insights they need to understand their customers and develop innovative products and services.   Want to learn more about how we can help your business innovate and grow? Get in touch today for a free consultation!   #marketresearch #innovation #customerexperience #businessgrowth

As well as being an exceptional business tool, market research can also be the catalyst for change. Well-known personal care brand, Dove, bridge the gap between these 20 years ago with its campaign for real beauty. Spurred by a simple statistic, that only 2% of women considered themselves beautiful, Dove broke convention by featuring real women instead of models in their adverts. This not only help win customers’ loyalty and affection, it also openly challenged the harmful beauty standards presented to us and helped to change the way in which we as a society perceive beauty. #Research #MarketResearch #Beauty #BeautyStandards #SocialMovement

There has been a huge amount of hype around generative AI, but is it living up to its promise? Recent research, conducted on behalf of Coveo, surveyed 2,000 US employees to uncover the truth about GenAI adoption and perceptions.   Key findings: - High awareness but moderate understanding of GenAI - Strong demand for GenAI tools in the workplace - Lack of clear policies on AI usage in many companies - Consumers are open to GenAI but need transparency   Find out more in the full case study here: https://lnkd.in/egnQhdVn   #GenAI #AI #CustomerExperience #WorkplaceTechnology #MarketResearch

Employee surveys are vital tools for gathering insights into your employees' experiences, identifying areas for improvement, and boosting overall engagement and satisfaction. But to get truly actionable information, there are a few questions you need to ask yourself before you start. Check out the carousel below for some tips on where to begin or get in touch through our website to discuss your own survey needs: https://lnkd.in/e_S2DNhB #EmployeeEngagement #EmployeeExperience #HR #SurveyTips

It's been a busy few months at Arlington Research, partnering with our clients to deliver impactful research and insights across diverse sectors. Here are a few our recent highlights: - GXO Logistics, Inc.'s 2024 Global Beauty Report: We partnered with GXO to explore the key trends shaping the ever-growing global beauty industry: https://lnkd.in/eXYR_tEu - Kaspersky's Cyber Defense and AI Report: Working with Kaspersky, we investigated the intersection of artificial intelligence and cybersecurity, examining the challenges and opportunities in this critical domain: https://lnkd.in/dz5Vx-HD - OVHcloud's VMware Survey: This collaboration focused on understanding the adoption and impact of VMware solutions within the OVHcloud ecosystem: https://lnkd.in/eiPTpEgD Interested in learning more about how Arlington Research can help your organisation gain valuable insights? Get in touch! #MarketResearch #Insights #GXO #Kaspersky #OVHcloud #Technology #Beauty #Cybersecurity

If you’re looking for an example of a company that uses research to great effect, the streaming giant Netflix would be a good place to start. They collect vast amounts of data from various touchpoints, using it to guide their decisions, including:   - Content valuation: Using market research to determine the value of its content, which helps it decide what to produce and acquire. - Streaming optimisation: Netflix uses research to optimise its streaming experience, ensuring that users can always find something to watch. - User insights: In-depth user insights are collected and used to personalise the user experience.   Netflix's research efforts have helped the company become one of the most successful streaming services in the world. By understanding its users and the content they want to watch, Netflix has been able to create a truly personalised experience that keeps users coming back for more.   #MarketResearch #Netflix #Data #Insights #CustomerExperience

This quote from one of the most influential businessmen of the 21st century hits the nail right on the head. Finding out the reason for customer dissatisfaction is the only way to resolve it and to keep improving your offerings for your future clientele. #CustomerResearch #BillGates #MarketResearch #Quotes

We partnered with Ubisense on a recent project to understand the adoption and perception of real-time location systems (RTLS) in the manufacturing industry. Through a survey targeted at 330 respondents in target roles and industries, we were able to provide the team with data-driven insights to provide content for thought leadership and communications. Find out more in our full case study here: https://lnkd.in/eHYPDxHi #MarketResearch #rRTLS #CaseStudy #BusinessGrowth #Data