Bixa reposted this
With Gen Z and Gen Alpha grappling with mental health issues more openly than ever, we might think the State of California’s $500M investment in therapy apps for youth would be a slam dunk. Yet here we are—with only 15k of the state’s 12.6M children and young adults having signed up for the apps (around 0.1%). School counselors say they’ve never heard of them… Is this just a case of good concept, poor execution? What do you think? https://lnkd.in/gFCBj_dZ #mentalhealth #genz #genzmarketing #marketingfail