AnalogFolk

AnalogFolk

Advertising Services

London, England 25,986 followers

We use digital to make the analog world better.

About us

AnalogFolk is an independent global digital creative agency. Our mission is to use digital technology to make the analog world better — whether that’s creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech or creating world-changing campaigns. We have offices in Amsterdam, London, New York, Hong Kong, Shanghai, Singapore, and Sydney and partner with brands including Nike, Tommy Hilfiger, Hyundai, Michelob Ultra, Maybelline and Unilever. Winner of Contagious Pioneers 2022 Best and Bravest Agencies on the Planet and Campaign's Digital Innovation Agency of the Year 2019. Our people are core to the work we produce for our clients and are at the heart of our collaborative culture, which fosters innovation and our entrepreneurial spirit in everything we do. We reward them by providing an inspirational working environment, great clients and projects, and opportunities to move between departments and offices.

Website
http://www.analogfolk.com
Industry
Advertising Services
Company size
201-500 employees
Headquarters
London, England
Type
Privately Held
Founded
2008
Specialties
Digital marketing, Content marketing, Product innovation, Research and development, Retail innovation, Stuff that hasn't been invented yet, Data, Mobile development, and Digital platforms

Locations

Employees at AnalogFolk

Updates

  • If the advertising legends we all know had been born women, would they have reached the same heights? Even today, only 17% of ECDs in advertising are women*. Across agencies last year, DE&I progress is stalling or coming to a halt.** That’s why, for our new creative leader role, AnalogFolk are building the most diverse talent pool we’ve ever had. If you’re ready to help change the face of creative leadership, then apply for the role via the link in the comments section. Or, if you know someone who you think is ready to step up and take on the challenge, please tag them below. *Latest figures from D&AD Festival 2024 **Campaign School Report Feature 2024

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      +5
  • We're excited to have three AnalogFolk Group (AFG) talks in the running for SXSW London 2025—and we’d love your support to make them happen. Explore the sessions below and hit the "Voted" button before 19th December. Session 1: Circularity Unleashed – Service Ecosystems for Impact Yasmin Nestlen (Experience & Behavioural Partner at Mindworks and Executive XD Director at AnalogFolk Group (AFG) and Bradley Herholdt (CEO, MindWorks Consulting) discuss how circularity can reshape service ecosystems for meaningful impact. 👉 https://lnkd.in/eReMRPp7 Session 2: Culture Meets AI – Connecting Humans Like Never Before Yasmin Nestlen explores how culture-driven AI can foster deeper, emotional connections between people. 👉 https://lnkd.in/eNbpE4Nm Session 3: Open Experiences – The Power of Letting People In Yasmin Nestlen and Miguel Alvarez (Global CTO AnalogFolk Group & CEO With Robots) reveal how brands thrive by co-creating with audiences. 👉 https://lnkd.in/eqd6UMwU These talks represent our mission to drive meaningful change for brands, designers, and innovators. Let’s make it happen! #SXSWLondon2025 #AnalogFolkGroup

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  • 🚨 SXSW community voting is now open for London 2025 🚨 We have three exciting talks in the running for SXSW London 2025, and we’d love your support. 🗳 Here’s how you can help: 1️⃣ Click on the links below to explore the sessions 2️⃣ Create a SXSW account (it’s fast, we promise) 3️⃣ Click the ‘Voted’ button—every vote counts! 🎯 Session 1: Circularity Unleashed – Service Ecosystems for Impact Join Yasmin Nestlen, Experience & Behavioural Partner at MindWorks Consulting and Executive XD Director at AnalogFolk Group (AFG) Group and Bradley Herholdt, CEO Mindworks. Together, they’ll explore how circularity can redefine service ecosystems for positive impact. 👉 Vote Here: https://lnkd.in/eReMRPp7 🎯 Session 2: Culture Meets AI – Connecting Humans Like Never Before Yasmin Nestlen will dive into how culture can shape AI to unite people in meaningful ways—driven by emotion, not just data. 👉 Vote Here https://lnkd.in/eNbpE4Nm 🎯 Session 3: Open Experiences – The Power of Letting People In Yasmin Nestlen and Miguel Alvarez, Global CTO AnalogFolk Group and CEO With Robots, will showcase how brands are shifting from control to co-creation with audiences, creating dynamic, adaptable ecosystems. 👉 Vote Here https://lnkd.in/eqd6UMwU These topics reflect our commitment to driving meaningful change for brands, designers, and innovators, so please take the time to vote! #sxswlondon2025 #CX #OpenEcosystems #OpenExperiences #servicedesign #ecosystemthinking #circularityunleashed #culturemeetsAI #experiencedesign #innovation

  • A huge thank you to everyone who joined us at our Supper Club last night - From Big Ideas to Open Ideas. If you're a senior marketer looking to grow your brand in 2025, stay tuned —or reach out to learn how you can be part of the next one. ✨

    View profile for Anna-Louise Gladwell, graphic

    Managing Director at AnalogFolk I Founding Member of CHIEF UK I WACL Member

    Last night was AnalogFolk's latest edition in our Supper Club series, where we bring together a vibrant group of marketeers to explore key topics. Last night’s was a hot one; the rising role of community, culture and collaborative creativity in the marketing ecosystem of brands, and the opportunity (& need) for brands to go from looking for the ‘big idea’ to developing Open Ideas.  We talked about getting comfortable with co-creation, how to create authentic connections with audiences and not trying to talk to everyone, brands knowing how to ‘show up before they show off’, the importance of maintaining a strong sense of (brand) self awareness, and how being transparent in recognising when things don’t land can be powerful. Such a great evening. Thanks to the group who joined our table last night for a great discussion. Diana Janicki Roxy Baciu kelly lithgow Jonathan Seary Tricia Weener Mays Elansari Daniel Green Louise A. Irem Alp Mainwaring James Davies Tierney Cowap

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  • Openness in brand-building can lead to stronger connections, greater trust, and authentic engagement. But it’s not always easy! Ahead of our upcoming AnalogFolk Supper Club, From Big Ideas to Open Ideas, we want to hear from you. Share your perspective and help shape the conversation. We’ll reveal the results and discuss them at the Supper Club. Join the conversation and cast your vote below:

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    25,986 followers

    We were proud to host the D&AD Shift portfolio review session at the AnalogFolk Group (AFG) HQ last week. D&AD Shift is an award-winning night school designed for self-made creatives from non-traditional backgrounds. In an industry where we often discuss attracting and retaining diverse talent, programmes like Shift ensure these conversations translate into meaningful action. It was an honour to connect with such an impressive cohort, and we're looking forward to the big showcase in January! 📸: Lewis Moberly

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  • Check out our latest work with Costa Coffee ☕ From the internet’s beloved baby hippo, Moo Deng, to a cheeky lineup of dolphin memes, we’re bringing Costa Coffee into the heart of digital culture with vibrant, trend-driven and product-specific content designed to resonate with a Gen Z audience. Our series of reactive content has been rolling out on Costa Coffee's TikTok channel—link in the comments! #CostaCoffee #Social #TikTok #GenZ #DigitalCulture

  • We’re proud to be partnering with The Marketing Academy Fellowship Alumni and giffgaff | Certified B Corp on WeAreHere - a movement dedicated to turning the industry’s socio-economic diversity challenges into commercial opportunities for brands and career opportunities for under-represented young people. 🚀 The WeAreHere website is now live. It's a gateway for young people from lower socio-economic backgrounds to explore the world of marketing. Offering mentorships, work experience, apprenticeships, training, courses, and first job opportunities, it’s designed to connect young talent with the skills and resources they need to launch their careers. Over the coming months, WeAreHere will be recruiting brands to join its Founding Brand Programme. If you’re a brand leader who wants to infuse your organisation with fresh, diverse talent while making a positive social impact, this is your chance. Learn more and get involved by visiting: 👉 www.wearehere.biz #WeAreHere #AFG #FutureOfMarketing #MarketingCareers

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