Anything is Possible

Big news from Anything is Possible: we’re launching Jagged Edge AI, our AI-first transformation and growth consultancy! As AI reshapes the economy, Jagged Edge is here to help you seize the opportunities it offers – navigating the unknown territory to unlock innovation and productivity. To mark this exciting step forward, we’re hosting Mapping the Jagged Edge of AI Evolution at LinkedIn HQ in London: When: Tuesday, 26th November 2024, 2:00 - 5:00 PM Where: LinkedIn HQ, 123 Farringdon Rd, London EC1M 3HE We have a truly phenomenal speaker line up which we'll be sharing details of in the weeks to come. Spaces are filling up fast but you can register your interest to attend here: https://jaggededge.ai Join us to explore: ➜ Why fast AI adoption is key to the UK’s competitive advantage ➜ Navigating legal, compliance, and security hurdles ➜ The key skills and knowledge needed to lead AI-powered initiatives. Our AI expertise has been driving results since 2018, and with Jagged Edge, we’re ready to help bold organisations step confidently into the future. Everyone a AIP and Jagged Edge are excited to see you there for an afternoon of insight, inspiration, and networking 🚀

I’m still thinking about this brilliant event. And applying a lot of the really insightful learning to the work we’re doing. Rory Stewart was, of course, scintillating, but Jennifer Shaw-Sweet kind of stole the show for me, with her references to Diderot and the Flaming Tortoises (great name for a band, must note that down). It’s good to run at technology and harness what it can do, but we must be human curators of taste and question when tortoise tail might be wagging the dog. Looking forward to the next Jagged Edge AI event.

Outstanding creative session today with the good people at Global Street Art. Showing how outdoor art activations can change the street-level perspective on your brand - Shout out Stephanie Rawsterne for setting up the day and thanks to our fantastic clients National Portrait Gallery, The National Gallery, National Army Museum, Natural History Museum and City of London Corporation (Tower Bridge) for making it meaningful 🎨 #murals #OOH #creative #advertisingagency

Outstanding creative session today with the good people at Global Street Art. Showing how outdoor art activations can change the street-level perspective on your brand - Shout out Stephanie Rawsterne for setting up the day and thanks to our fantastic clients National Portrait Gallery, The National Gallery, National Army Museum, Natural History Museum and City of London Corporation (Tower Bridge) for making it meaningful 🎨 #murals #OOH #creative #advertisingagency

New blog: Is Digital Media Making Us Bored? Boredom is on the rise - and digital media might be to blame. Research from Nature highlights how excessive exposure to high-excitation, low-effort digital content may leave us feeling less engaged and more distracted. As attention spans shrink, so does the effectiveness of traditional advertising metrics like CPM (cost per thousand impressions). So what's the fix? Measuring attention instead. At Anything is Possible, we’re shifting the conversation with aipX³a—our framework that factors attention as a key variable in media planning. By comparing the cost per second of attention across channels, we’re helping brands make smarter, audience-focused choices. Prioritising attention means: ➜ Choosing media that truly connects with audiences ➜ Designing campaigns that provoke curiosity and focus ➜ Moving beyond noise to create lasting impact. For the full story, check out our new blog from strategy supremo Tom Stanton [Link in comment.] #DigitalMedia #AttentionEconomy #MediaPlanning #Innovation

Ready to kickstart 2025 with a sharper edge? Join us for a high-energy, insight-packed webinar where we’ll explore how AI is reshaping industries and driving innovation at speed. From Coca-Cola to Getty Images, we’ll dive into real-world success stories that show how businesses are embracing the AI-fication of everything—turning challenges into opportunities. We’ll also map out the key AI trends set to shape 2025, giving you actionable insights to future-proof your strategy and stay ahead of the curve. Perfect for those who would rather lead the change than adapt. Reserve your spot now. #AItrends #AI #webinar #innovation #jaggededge

Highlights from our Mapping the Jagged Edge launch event last week If you missed out - Fear not! A chance to catch up on the key learnings (and a few surprises...) will be announced very shortly. #AI #webinar #jaggededge #AIconsultancy

Here at Anything is Possible we not only care about the wellbeing of our employees, the success of our clients and changing the way agencies are seen. We also care about our planet. We're funding members of the IPA (Institute of Practitioners in Advertising) Climate Charter. We offset our Carbon output and plant trees, our clients can see their forrest's grow here https://lnkd.in/eBgZzwMg How cool is that!! Did I mention we're hiring? Come and help us change the industry and help the world, one tree at a time. ♻️ 🌳 🌍

Unforgettable launch today of our AI-first innovation division Jagged Edge AI! Thanks to everyone who came - and of course to our experts for sharing their visions of success on the jagged edge of AI, media and politics. #AI #AIinnovation #AIconsultancy #jaggededge

The legendary Ad Contrarian Bob Hoffman spitting fire here 🔥 Remember, the agency model is broken but NOT all agencies are the same. Say NO to agencies who: - Are not fully transparent about the gross cost of media - Optimise for impressions over Attention - Fail to report on your TOTAL Return on Marketing Investment. #advertising #adagency #transparency