Alpha Agency (formerly White Marble Consulting)

Pitching is hard. Even with the greatest track record, stellar brand credentials and powerhouse team of fund managers and analysts... there is no such thing as an 'easy sell'. Clients' expectations are high and only getting higher, which is why it is important to make sure the meeting is about them. On this, day 10 of our 12 Days of Christmas series, we wanted to share a glimpse of what we believe will be a big topic next year. Alpha FMC #12DaysOfChristmasMarketing

Don't let the background noise fool you - a huge swathe of companies are still prioritising sustainability and an incredible number of clients remain committed to investing in a way that protects the planet. Our work with asset managers on their regulatory reporting is proof of this. This is day nine of our 12 days of Christmas series where we share glimpses of our work. Keep an eye out for more posts coming soon! Alpha FMC #12DaysOfChristmasMarketing

Our Beacon Team is surely celebrating this one – we doubled in size in 2024, welcoming an incredible group of new faces to the community. Our investment marketing cohort is built on the true value of connection, sharing insights, and the excitement of mulling over data. We would love to chat about Beacon if you’re keen to join in 2025! As we always say – the more, the merrier. Contact us anytime by dropping us an email at hello.agency@alphafmc.com or visit our website to find out more: https://lnkd.in/dPJNcNHH This is day eight of our 12 days of Christmas series where we share glimpses of our work. Keep an eye out for more posts coming soon! Alpha FMC #12DaysofChristmas #InvestmentMarketing

We are passionate about collaborating with our clients to craft integrated marketing campaigns that truly connect with audiences across regions and languages.  By working closely with in-house teams, we generate innovative ideas and leverage our creative expertise to design eye-catching visuals.  Leveraging our industry knowledge and specialist expertise, we ensure every campaign reaches the right audience, delivering impactful results every time.     Explore our capabilities here: https://lnkd.in/dZdi4r4p   This is day seven of our 12 days of Christmas series where we share glimpses of our work. Keep an eye out for more posts coming soon!     Alpha FMC #12DaysOfChristmasMarketing #IntegratedMarketing #CreativeExcellence #GlobalReach  

Do you know how you stack up against your competitors? Is your messaging truly distinct? Is your brand generating cut through? Research forms the foundation of so many of the projects we do with clients. This is day six of our 12 days of Christmas series where we share glimpses of the work we do with clients. Keep an eye out for more posts coming soon! Alpha FMC #12DaysOfChristmasMarketing

2024? A year full of social wins✨ We're swapping Spotify Wrapped for Social Media Wrapped, reflecting on the highlights of the past year. Managing your social media presence is like building a portfolio: each platform plays a key role. Twitter’s losing momentum, Instagram’s a growing asset, and LinkedIn’s the stable performer. We’re seeing asset management firms thinking more about their social portfolios. The question is, are you thinking about refining or diversifying yours? 👉 https://lnkd.in/em_-WhZa This is day five of our 12 days of Christmas series, where we’re sharing glimpses of the work we've done with clients over the past year. Keep an eye out for more posts soon. Alpha FMC #12DaysOfChristmasMarketing

📣 📣 White Marble is now Alpha Agency 📣 📣 This exciting moment reinforces us as the specialist brand, marketing and creative services agency within Alpha FMC, as we build the world's leading marketing agency for financial services. Working alongside our Alpha Group colleagues, we are able to deliver full-service agency and consulting solutions for our clients. Over the past 10 years, White Marble Consulting has partnered exclusively with asset, wealth and alternative investment management companies, providing end-to-end marketing expertise, guidance and support. This will not change as we embrace our new name: Alpha Agency. Please visit our website if you are interested in finding out how we can help make marketing a strategic and impactful function within your company. 👉 https://lnkd.in/gfwkMJFP

Don’t let your neighbours outshine you this holiday season. We see asset management brands shifting to a bolder, more distinctive RGB colour palette, modernising and simplifying their visual expression to align with the digital age. Don’t be a ghost of Christmas past, explore our brand capabilities here: https://lnkd.in/dJphCxym This is day three of our 12 days of Christmas series where we share glimpses of our work. Keep an eye out for more posts coming soon! Alpha FMC #12DaysOfChristmasMarketing

There are few forms of communication more powerful than the written word. It creates an opportunity to share insights, information and detail in your own time and in your own voice. For the asset and wealth management companies we partner with, it helps their clients and prospects understand the nuance of their offering and depth of their expertise. Short form or long form; on a website, in a brochure or in a thought leadership article, if you are interested in understanding how to make your content work harder for you, click this link: https://lnkd.in/dfB-weXC This is day two of our 12 days of Christmas series where we share glimpses of the work we have done with clients over the past year. Keep an eye out for more posts coming soon! Alpha FMC #12DaysOfChristmasMarketing

There is something about December that encourages you to take a moment and think about the year that will soon come to a close. Punctuated by joys, successes, trials and the tribulations, 2024 has been far from dull. We wanted to take the opportunity to remember some of the work that has made us most proud. To the clients who have entrusted us with projects this year, we say thank you. We look forward to partnering with you again in the near future. Our thanks also go to the team at Alpha FMC, who have made us feel so welcome since we become part of the Alpha Group in September. Over the coming days, we will share glimpses into the breadth and depth of the skills found within our team. #12DaysOfChristmasMarketing