4DC

Television viewers are contributing to YouTube’s podcasting dominance with over 1 billion hours streamed daily on smart TVs . YouTube is currently the most visited website in the world and its podcasting capabilities are allowing businesses to tap into this audience if they have the right know-how. We guide businesses through creating branded podcasts and understand how to leverage YouTube’s unique format to create content that resonates across all devices. Want to start a branded podcast in 2025? Leave a comment and we’ll have a chat! #BrandedPodcast #Youtube #Podcasting #ContentConsultants

Congratulations to the UK’s Top Podcasts! Edison Research has released the top 25 UK podcasts for Q3 2024, A huge congratulations to everyone who made the list. We love to see the growing influence of podcasting and the impact it has on connecting with listeners. We can’t wait to see business branded podcasts join this leaderboard soon 😉 via Podnews https://lnkd.in/ezEAdJsx #podcasting #podcasts #audioadvertising

Do you want to take your thought leadership to the next level? A recent CoHost and Sounds Profitable report revealed that 76% of brands believe podcasts are the ultimate tool for establishing authority and community. Podcasting is one of the best ways for a brand to engage with its audience in a way that’s authentic and highly targeted, as well as being the perfect vehicle to showcase their expertise. We have worked on branded podcasts on multiple subjects, from finance and healthcare to pop culture and criminal justice. Our teams are adept at crafting podcast strategies and delivering podcasts that are industry leading. Want to know more? Our inbox is always open! #Podcasting #podcasts #ThoughtLeadership #MarketingStrategy

Congratulations to LNER who have seen the value in branded podcasts and yesterday launched Routes, with the fantastic Clara Amfo! 🚉 We believe this is a brilliant move for the travel company to create a unique brand loyalty, as trains are one of the top places for podcast listening. LNER’s extensive promotion across billboards, seat-back QR codes, and even platform travel announcements, reflects just how much they’re investing in this innovative venture. Going beyond promoting destinations, LNER is connecting itself to meaningful, personal travel stories from its well-known guests. By sharing diverse perspectives, it is portraying its train routes as more than just a physical journey, but an inspirational and entertaining one too. #BrandedPodcast #LNER #TravelIndustry #BrandAwareness #Marketing

Podcasting, an advertising powerhouse 💪 New data from Acast and Nielsen shows that podcasts are not just catching up to traditional media, they’re outpacing it. With 42% of the British public tuning in weekly and 21% listening daily, podcasting has truly cemented itself as a go-to medium for both entertainment and advertising. Our own data has repeatedly shown the value of podcasts for brands, but right now really is the golden opportunity for businesses to engage with their target audiences in a stronger and more personal way. Our research shows that podcast advertising is trusted and welcomed in a way that’s unseen across other media, and branded podcasts continually appearing in charts proves they’re being accepted just like any other. We’re glad to see the data aligning with what we’ve always believe and hope this sees a new dawn for branded podcasts entering the mainstream. #Podcasting #BrandedPodcasts #Advertising #Branding

“Call Her Daddy” moves to SiriusXM in $125million deal 💸 Alex Cooper, host of popular “Call Her Daddy” podcast, has ended her exclusivity with Spotify, signing a multi-year agreement with SiriusXM. As well as highlighting Alex’s influence in the space, this deal shows the growing power and profitability of individual creators. Perhaps signalling a shift towards more lucrative, celebrity-driven content, and could encourage more creators to seek out similar high-value deals, consolidating content on major platforms. Will this negatively impact smaller, independent podcast platforms, who may lack the credibility to draw big names? Or will this create more space for those coming up the ranks? Only time will tell. #podcasting #podcasts

Last week we celebrated the official launch of The AFO Group in the USA! We made the most of the New York summer evening, raising our glasses and watching the sunset with colleagues and clients on the terrace of Public. With offices, studios and team members based in both New York and LA, we're incredibly excited for the journey ahead! A huge thank you to everyone who joined us to mark this milestone for The AFO Group: Censuswide, Sassy Plus, markettiers, Hollr, Opinion Matters, 4DC, and Radio News Hub…and our new California colleagues (watch this space!) If you’re interested in learning more about any of the agency services or hearing about our growth plans, including M&A across the US, reach out to info@theafogroup.com #AFOGroup #USAlaunch #SatelliteMediaTours #ContentProduction #MarketResearch #NewYorkStudios #LosAngelesStudios #MediaRelations #Marketing 

Sorry podcast listeners, we underestimated you 😓 Have you ever listened to a podcast with other people around? Whether you are in the car listening to a podcast out loud, listening in the office or just in your house, CUMULUS MEDIA and Signal Hill Insights data suggests that podcast listeners are massively undercounted due to co-listening habits. Consumers who co-listen make up nearly a third or the kids/ family genre of podcasting. 11% of podcast time spent occurs via smart speakers. 6% of podcast time spent occurs via connected TVs. 17% of podcast time spent occurs in the car. All of these have the opportunity for more than one listener. The obvious answer would be adults who listen to podcasts while their children are present, or co-listen to podcasts that are intended for children. However, 30% of people who co-listen do so with friends. A key topic of conversation at the podcast show this year was the line between TV and a visual podcast. TV analytics typically assume at least a 1.3 viewers per single view counted. For example, the traitors companion podcast “Uncloaked” was aired on the BBC, a podcast of this nature encourages co-listening. Unlike the stuff of “Only Murders in the Building” shared listenership in podcasting can become more mainstream. So…. Will Goggle Box soon include podcasting? Channel4 lets chat.  #Podcasting #IndustryNews #PodcastListeners #Traitors

Hot off the back of The Podcast Show we’re feeling excited about how the area is continuing to evolve and the way different industries are getting their slice of the action. Here’s some of the latest happenings and how the wider media industry is getting involved.   🌍 BBC partners with Lemonada Media for a new global pop culture podcast, Pop Culture Debate Club, hosted by Aminatou Sow. Expect fun, light-hearted debates with guest challenges! 🗞️ The Times launches Your History, turning written obituaries into a weekly podcast, starting today. 🌐 Reuters introduces the Econ World podcast, with journalist Carmel Crimmins breaking down global economic principles. 🎤The commercialisation debate continues as the BBC considers introducing advertisements on its podcasts due to ongoing financial pressures. This move marks a potential shift in the BBC's traditional funding model, which has primarily relied on the license fee. #Podcasting #Podcasts #BrandedPodcasts #LatestNews

We can't believe it's over so quickly! Here are our takeaways from day two of The Podcast Show 👇 #Podcasting #AudioIndustry #ThePodcastShow #MediaAdvertising