Celebrate the winners of the 2024 Amazon Ads Partner Awards! These innovative campaigns showcase how Amazon Ads Partners are transforming brand success through creativity and strategy. Discover the standout achievements that are driving results on Amazon and beyond: https://ow.ly/CpUs50UA5Zu #partnercontent
Campaign Asia-Pacific
Advertising Services
The voice of the media, marketing and advertising community in Asia-Pacific.
About us
Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry.
- Website
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http://www.campaignasia.com/
External link for Campaign Asia-Pacific
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Hong Kong
- Specialties
- marketing, advertising, journalism, communications, media, PR, Asia-Pacific, Digital, Editing, Thought leadership, Analysis, Video, and Social Media
Updates
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Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market | Partner Content | Campaign Asia
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Nishant Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.
40 Under 40 2024: Nishant Shekhar, Havas Media Network | Analysis | Campaign Asia
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McCann KL appoints Kien Eng Tan as executive chairman. The former Dentsu Malaysia Group CEO joins McCann KUALA LUMPUR to lead innovation and new business development, effective immediately.
McCann KL appoints Kien Eng Tan as executive chairman
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Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the The Trade Desk's Chris Ngan.
Why CTV and retail media could transform digital advertising in Hong Kong through 2025 | Opinions | Campaign Asia
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PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
Publicis climbs the highest in APAC media rankings following Kenvue win | Analysis | Campaign Asia
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The CMO's MO: Say goodbye to generic travel ads. Agoda's global CMO Matteo Frigerio, talks to Nikita Mishra about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent. Rebecca Smith, Sangeeta Nedumaran.
The CMO's MO: Agoda's CMO on why the future of travel is hyper-local | News | Campaign Asia
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Dentsu Media’s Singapore MD Pankaj Nayak joins Havas, effective immediately. He will report to group chief executive officer, India, SEA & North Asia Rana Barua. Appointment details here ⬇️
Havas Media Network names Singapore CEO and SEA president | News | Campaign Asia
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BYD has outpaced Tesla and smashed sales records for 2024. But the Chinese EV giant faces a tough road ahead. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers? Matthew Keegan asks Danish Chan at Untangld, Jolin Guan at Prophet Shanghai, Arnold Ma at Qumin, Kaitlin Zhang at Oval Branding and Martin Roll to weigh in. https://lnkd.in/gyx8xFNq
BYD closes 2024 on top, but can it sustain its EV supremacy? | Analysis | Campaign Asia
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#OUTLOOK2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates. https://lnkd.in/gzQzyvan #MarketingTrends #Predictions2025
What's in, what's out: Marketing trends you need to know in 2025 | Analysis | Campaign Asia
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