NORNORM

The NORNORM festive spirit is in full swing! ✨ Here’s a glimpse of how our teams are celebrating the holiday season across Europe. Wishing you a warm and joyful end to the year, we can’t wait to circle back in 2025! 😉💚

A Sit-Down Interview with Bernard, the Circular Chair 🪑 Q: Bernard, you’ve been around. What’s your secret? A: “I’ve circled around, I’ve seen a lot. From quick chats that turn into epic brainstorms to power naps that last too long, I’ve got stories for days. Longevity? It’s all thanks to my circular design.” Q: Any highlights from your career? A: “Oh, definitely. The impromptu karaoke performances when the office playlist is poppin’… let’s just say some people should keep their day jobs. Always entertaining though!” Q: How do you stay relevant after all this time? A: “It’s simple: circularity. Instead of being replaced, I’m reused, refurbished, and re-loved. I'm timeless. I don’t age, I just evolve.” How many stories can one chair hold? With circularity, the possibilities are endless. Bernard closes with this: “I’m looking forward to overhearing all the scandalous stories from the holiday parties, then enjoying a little peace and quiet in the empty office, and then gearing up for new adventures come January.” Bernard shares some of his most notable office memories in his Circular Passport. Take a peek at some of his favourites so far 👇 #circulareconomy #sustainability #startups #officedesign

57 million tons of office furniture is trashed each year. NORNORM is on a mission to fix that. Most office spaces have 1 thing in common: they buy tons of furniture. But when it's time to move, change, or when it breaks, it all goes to waste. With NORNORM, you don't buy office furniture. You subscribe to it! Suddenly, all the incentives change: Instead of quantity, you get quality. Instead of end of life, you get end of-use. The best thing? This circular business model is:  ✅ scalable  ✅ sustainable  ✅ cost competitive Tired of waste? Share this video further for a greener workplace! #startups #circulareconomy #sustainability

Are we ready to challenge outdated models and think long-term about sustainability? Every decision—whether to buy, use a service, or embrace sustainable practices—will shape how future generations judge us. Are we sticking to the old linear economy, or are we building a circular, sustainable future? In the latest episode of the Product-As-A-Service Champions Podcast, Yann Toutant (CEO, Black Winch) and Jonas Kjellberg (Founder, NORNORM) dive deep into the transformative power of circularity in the furniture industry. Key insights from this episode include: 🔄 The importance of modular, repairable, and simple furniture designs. 🤝 How technology and iterative processes strengthen client relationships. 📚 Educating investors on durability and reuse is key to scaling circular models 💡 Transitioning from leasing models to flexible, fully circular subscriptions. 🌍 Adapting workspaces to meet the demands of a sustainable future. The Product-As-A-Service Champions Podcast provides a community for like-minded changemakers navigating the complexities of the "As-A-Service" economy. Shaping the future of business. Listen to the episode now on Spotify, YouTube, or Apple Podcasts. #CircularEconomy #Sustainability #Startups #OfficeDesign

NORNORM supports GIAB in their transition to a circular office solution in Malmö 💚 NORNORM is proud to announce a new collaboration with GIAB, a pioneer in the circular economy in Sweden. GIAB provides reuse services to insurance companies, retailers, logistics companies and the public sector. Over the last four years, GIAB has reused more than one million products. The partnership deal involves furnishing their new office space in Malmö, supporting GIAB’s relocation from Staffanstorp. The solution includes flexible workstations and a project-based area, reflecting the dynamic and sustainable approach that both companies champion. Circularity was the key driver behind GIAB’s decision to collaborate with NORNORM. Andreas Anderholm Pedersen, Sustainability Manager at GIAB, stated: "Partnering with NORNORM aligns perfectly with our mission to integrate circular economy principles into every aspect of our operations. This collaboration helps us to further our commitment to sustainability while creating a workplace that meets the needs of our team." "We’re proud to support GIAB in creating a workspace that reflects their values and promotes their commitment to circularity. This partnership exemplifies how sustainability, design, and functionality can go hand in hand to create efficient and adaptable workspaces,” Tilde Bonn, Customer Success Manager at NORNORM. The collaboration between NORNORM and GIAB underlines the growing demand for sustainable office solutions and highlights the potential of circularity to transform the future of workspaces. #circulareconomy #sustainability #startups #officedesign

🇫🇮 This year’s Nordic Circular Summit in Helsinki: Can entrepreneurs and startups close the Nordic circular economy gaps? Our Founder and Chairman, Jonas Kjellberg joined industry leaders to address: ▪︎ The role of circular business models in driving systemic change ▪︎ Challenges and opportunities in funding and scaling circular solutions ▪︎ Building resilience amidst shifting geopolitical and market dynamics Jonas shared NORNORM’s perspective on how circular, subscription-based business models can reduce waste, optimise resources, and accelerate the transition to a circular economy. The Nordic Circular Summit, an official side event of the World Circular Economy Forum and Slush, remains a key platform for exchanging ideas and fostering collaboration among policymakers, businesses, and innovators committed to sustainability. We are dedicated to continuing this important dialogue and working together to build a more sustainable future. A special thanks to Sofia Sundström, Cradlenet, and Nordic Circular Hotspot for the invitation and for hosting such a meaningful event 💚. #circulareconomy #sustainability #startups #officedesign #NCS2024

Small spaces, big impact: A designer's POV 👇 Our data from over 2 million m² of designed offices highlights a clear trend: small private spaces are the office must-have. Louise, our Head of Spatial Design, analysed the numbers and recommends one simple, highly effective solution: add phone booths to your office. Here’s why: 🔒 Privacy (boosts employee well-being) 🤫 Noise reduction (minimises distractions for everyone) ⚡ Focus zones (quick access to productive spaces) 🌍 Hybrid-ready (perfect for in-office calls and remote collaboration) 📏 Cost-efficient (maximises functionality in minimal space) Could a phone booth be your office's next MVP? 👀 #circulareconomy #sustainability #startups #officedesign

Driving Impact: NORNORM ranks among the Top 25 fastest-growing startups by Sifted! 🚀 This recognition highlights the 75 fastest-growing startups across the  Nordics & Benelux region, based on revenue growth over the past three years. “This ranking is a testament to the demand for sustainable solutions and the success of our circular model, furniture as a service. It’s proof that businesses can thrive while driving positive environmental impact,” says Emil Steenhouwer, Deputy CEO at NORNORM. At NORNORM, we’re on a mission to revolutionise the office furniture industry—proving that a circular economy isn’t just good for the planet but also a profitable and scalable business model. We’re grateful to our bold and forward-thinking customers for embracing the circular economy and driving this transition with us. We’re just getting started. Join us in making circularity the new norm. Want to see who else made the list? Check out the Sifted Leaderboard! #CircularEconomy #Sustainability #Startups #OfficeDesign #SiftedLeaderboards #Nordics #Benelux

Welcoming innovation at Ramboll's new Shared Activity Centre! 👏 Designed with flexibility and circularity at its core, this dynamic workspace is tailored to support both focused work and informal collaboration, adapting to the evolving needs of their employees. Marianne Lauritzen, Development Consultant, Workplace Management at Ramboll, recently introduced the space to their team, showcasing the thoughtful design strategy behind the project. This pilot marks a significant step in fostering cross-organisational collaboration and innovation. In Marianne's own words: "Circular economy and flexibility are in line with Ramboll’s strategy. We look forward to being able to continually adapt the office design to the current needs of our company and our employees while supporting the principles of the circular economy." At NORNORM, we're proud to partner with forward-thinking organisations like Ramboll, helping them to create adaptable work environments that grow with their people. Welcome to the circular community Ramboll 💚 #circulareconomy #sustainability #startups #officedesign

It's time to reshape the consumer landscape 🌍 🇬🇧 At Houlihan Lokey’s Global Consumer Conference in London, we had the privilege of joining a powerful exchange on reshaping the consumer landscape. Our Founder and Chairman, Jonas Kjellberg, took the stage to discuss how we’re pushing the boundaries of circularity at NORNORM, challenging conventional business models and envisioning a sustainable future. “It's about challenging industry norms to drive real change” The day was filled with meaningful discussions, one-on-one sessions, and visionary ideas shared among nearly 1,000 industry leaders and over 80 participating companies. It’s inspiring to be among those who are not only thinking of reducing environmental impact but are actively building systems that regenerate and sustain. For NORNORM, these moments are more than just networking. They’re about learning, sharing, and pushing each other to think bigger. We’re on a mission to transform the role of businesses in society – and connecting with so many like-minded leaders reminds us how powerful that mission can be. Thank you to Houlihan Lokey and everyone who made this day impactful. Together, we’re paving the way for a resilient, circular economy—one that provides foresight into the industry’s future and equips us all for sustainable growth ahead. Photo cred: Eve Black and Ella Lindén #circulareconomy #sustainability #startups #officedesign #GlobalConsumerConference