icebreaker

@What melts up there, matters down here. We've teamed up with Protect Our Winters to help preserve the wild places we love from the effects of climate change and to raise awareness of the critical issue of melting glaciers and the impact downstream. Follow hydro-ecologist Dr. Juliette Becquet as she reveals the cascading effects of glacier loss, from disrupted mountain landscapes to threatened river ecosystems and downstream communities. This is more than a story about glacial retreat—it’s a call to protect our planet, our ecosystems, and the future we all share. Join us in driving meaningful action for a better future. DOWNSTREAM. Watch NOW: https://lnkd.in/gsRMUhJQ Protect Our Winters Protect Our Winters Europe Protect Our Winters France Protect Our Winters New Zealand Protect Our Winters Canada The New Zealand Merino Company The VF Foundation

Triple Award Win at ISPO! 🏆🏆 🏆 🐑🌿 We are proud to share that icebreaker has won 3 ISPO Awards this season, highlighting our relentless drive to innovate and elevate natural performance. At icebreaker, we’re committed to crafting better and better products with natural and plant-based fibres, redefining what’s possible with merino wool in performance wear. Our award-winning products highlight the future of natural performance: > Merino Blend 800 RealFleece™ Classic Pile LS Zip – Sustainable warmth with zero petrochemicals. > Merino 200 Oasis+ Suit – 100% Merino wool, head to toe, for extreme conditions. > MerinoVent™ 3L Waterproof Peak Hooded Jacket – A groundbreaking waterproof jacket made with 96.8% petrochemical-free fabric for uncompromising performance. Our team was at ISPO Munich to proudly accept these awards and showcase that it's possible to innovate and perform without plastic. As our Global Brand President, Jan Van Mossevelde, said: “Innovation never stops. We keep pushing the needle. The only thing holding natural materials back is invention, so we continue to push out synthetics and replace them with natural materials—one step at a time, one category at a time, one activity at a time. And more awards will follow.” Thank you to everyone who believes in our mission to create a better way, one product at a time. #movetonatural

Discover our newest icebreaker store, now open in Emporium Melbourne, Australia! We’re proud to expand our presence in Australia, making it easier for Victorians to experience icebreaker’s natural fibres firsthand. From everyday essentials to adventure-ready gear, our products are designed to keep you comfortable in every moment. Join us in-store to explore the performance of merino. We can’t wait to welcome you!

This week with AU VIEUX CAMPEUR in Paris, we hosted a special pre-release screening of our documentary DOWNSTREAM, created in collaboration with Protect Our Winters Europe and The VF Foundation. The event gave guests a chance to connect with a story that emphasizes the urgent need to protect our planet. Set to premiere on December 6th, the film follows hydro-ecologist Dr. Juliette Becquet as she uncovers the wide-reaching effects of glacier loss on ecosystems, communities, and the planet. As a brand committed to nature, we are proud to highlight the interconnectedness of our world through this documentary. After the screening, guests joined Dr. Juliette Becquet, Protect Our Winters Europe team, and the icebreaker team for an insightful discussion on the consequences of glacier loss and how regenerative agriculture can mitigate climate change. Thank you to everyone who joined us, and to our collaborators at Protect Our Winters Europe for their support in driving meaningful action for a better future. #MoveToNatural #ProtectOurWinters  #DOWNSTREAM Protect Our Winters France Protect Our Winters

🌍 Our Global Brand President, Jan Van Mossevelde, recently spoke at the International Cryosphere Climate Initiative panel in the Blue Zone at COP29 Azerbaijan, highlighting icebreaker’s commitment to protecting our planet and announcing the upcoming release of DOWNSTREAM, a powerful documentary created in collaboration with Protect Our Winters Europe, icebreaker and The VF Foundation. The film, premiering publicly on December 6th, follows hydro-ecologist Dr. Juliette Becquet on her journey to uncover the far-reaching impacts of glacier loss, connecting us all to the urgent need for action. “At icebreaker, we’ve been crafting merino-based performance apparel for 30 years, inspired by one simple belief: nature has the answers. Our journey began in New Zealand with a promise to champion a more natural way of living—a movement that still guides us today. This belief is an invitation for everyone, expressed in countless ways, to reconnect with nature. We’ve always known that by helping nature take care of itself, it, in turn, takes care of us,” - said Jan Van Mossevelde - “That’s why protecting outdoor spaces and glaciers is deeply personal to us. Partnering with an organization as credible as Protect Our Winters wasn’t just an easy decision—it was an immediate one. We’re proud and grateful to stand together for the future of our planet.” A heartfelt thank you to Jonas Schneider, Executive Director at Protect Our Winters Europe, and Dr. Heïdi Sevestre, renowned glaciologist, for an inspiring conversation on how glacier loss affects us all. Here’s to everyone driving meaningful action for a better future. #COP29 #MoveToNatural #DOWNSTREAM Protect Our Winters Protect Our Winters New Zealand 📸 Huw James

Following their daring expedition to Svalbard last year, adventurers Moritz & Jonas are back with a new film, in collaboration with icebreaker and Globetrotter Ausrüstung This past August, they spent six weeks in New Zealand filming ‘Merino Trails’, a documentary that dives into the story of icebreaker and the magic of merino wool. The film showcases ethical sheep farming and the sustainable production of this incredible fibre, all surrounded by breathtaking landscapes. This project was made possible thanks to our partner The New Zealand Merino Company whose commitment to sustainability and excellence brings the story of merino to life. Exciting to watch the new documentary? Here's the upcoming screenings across Europe: Dresden - 21 November 2024 Augsburg - 27 November 2024 Berlin - 12 December 2024 Munchen - 13 December 2024 Stuttgart - 16 January 2025 Dusseldorf - 19 February 2025 Bonn - 20 February 2025 Wiesbaden - 21 February 2025 Hamburg - 5 March 2025 ...and more dates coming soon!

Last week, we brought icebreaker’s story to life in the heart of Paris. In the vibrant Saint-Germain district, we took over a beautiful art gallery, transforming it into an immersive space to share our brand story and our commitment to natural performance. Our evening kicked off with an intimate dinner with leading journalists from various media outlets, where we shared stories, ideas, and a look into our vision with Jan Van Mossevelde, our Global Brand President, and Juan Teulón Ramírez, EMEA Head of Marketing. The next morning, we kicked off the day with a group of incredible KOLs, starting with an energizing run, followed by yoga and a peaceful meditation session. It was a special chance for everyone to experience the benefits of natural fibres first-hand, moving together in our ZoneKnit™ Seamless Set made from merino wool and other natural and plant-based fibres. The comfort, breathability, and connection to nature felt in every step reminded us why we choose to Move To Natural. A big thank you to everyone who joined us in making this experience so memorable. Here’s to more moments of connection as we continue this journey together!

A great event for trail running enthusiasts in Annecy! Our icebreaker store in Annecy had the pleasure of hosting an exclusive run with professional trail runner Yoann Stuck. With a strong record in major races like UTMB and Marathon des Sables, Yoann has been competing in icebreaker merino wool gear for over two years now, demonstrating its performance in even the toughest conditions. A group of 20 runners joined Yoann for a run through the stunning trails of Annecy, followed by an insightful talk where Yoann shared his experiences from the world’s most challenging races, the obstacles he faces, and how the right apparel—like merino wool and other natural fibers—plays a crucial role in optimizing performance. Thank you to everyone who participated and made this event a success!

Choose real. Forget fake. At icebreaker, nature isn’t just part of our inspiration—it’s at the core of who we are. That’s why we’re evolving our ‘Choose Real’ campaign, building on the momentum from May to bring our message into the Fall/Winter season. This campaign invites us all to question the fibers in our clothes and the lasting impact of synthetic materials on both performance and the planet. It’s time to ask ourselves: What’s really behind what we wear? Our garments are crafted from natural fibers like merino wool—designed for true performance. Real fibres for real performance, in the real world. This is how we move to natural.

Planting seeds for the future! We're proud to support the Cardrona Foundation's 'Plant a seed' event, which took place in October as part of their ongoing efforts to offset the environmental impact of New Zealand's largest ski field. The annual event marks the end of the ski season and is dedicated to replanting native vegetation, building a tree nursery at the base of the mountain, and educating the next generation on environmental stewardship. At icebreaker, we believe that connecting with nature is at the core of our purpose, and this partnership reflects our commitment to sustainability. Cardrona Alpine Resort's vision for the future includes planting 1,000 native plants ove the next five years and reseeding 50 hectares of disturbed land by 2024. By sponsoring this initiative, we're helping to ensure the long-term health of our beautiful maunga and inspire future generations to take care of our natural world. Move to natural.