The Awesome Marketers

Final meetup of the year! See you there ❤️

How do you grow your freelance business? 🤔 After my last post, people reached out to me to ask me exactly this. So here are my six tips on how to grow as a freelancer in Finland: 1) Network, network, network 👥 You (like me) are probably BORED to hear this but damn is networking important in Finland. If you are starting out with your business, I recommend thinking about where your ideal audience is and going to those events: - You work in marketing? Join The Awesome Marketers and attend their events. - Want to tap into gaming? Go to a game jam. - Interested in startups? Maria 01 has great parties and workshops. 2) Start with what comes easy 🙂 When I started as a freelancer I did what was easy to me: writing blog posts and managing social media. I knew exactly how to do this, so it was an easy sell. Being an entrepreneur is hard enough, so you want to at least feel confident in what you are selling. 3) Get those first clients 🙌 I remember when I showed the Business Finland advisor my business plan and he said: "This is all nice but you need to know how to get your first clients." Without someone buying, you don't have a business. My first clients were people with whom I had a rapport and who were willing to "take the risk" of working with someone new. Once you have those first clients, they are your social proof for whoever you want to land next as a customer. 4) Be kind 🧡 Seriously, I've heard this again and again: People like working with you if you are genuinely nice. No one hires a freelancer that is a pain in the ass. It's hard enough to have colleagues like that. Freelancers are easy to fire, so it's better to be fun to work with. One of my all-time favorite freelancers is Rémy Bertoli 🍕. I worked on two websites with him and I'd hire him in an instant for another website. Is he great at his job? Absolutely. But he's also one of the kindest people I know and a joy to work with. 5) Set clear boundaries 🫸 My clients know my working hours, how long it takes for me to answer an email or a Slack message (one business day), and how they can reach me (never via phone, I'm a millennial after all). When you have 5+ clients, it's impossible to get back to everyone immediately. I also never work on weekends for my clients but I might work on my business on the weekend (website, branding, accounting). 6) Be good at your job 💪 This should be a no-brainer but it's even more important as a freelancer than a full-time team member. Freelancers usually do work that is easily outsourced. It also means that you're usually easily kicked out. I'm very grateful that I've never been fired at any full-time or freelance jobs. But I also know that it has to do with the fact that I work hard to create a good end result for my clients. What has helped you in the past to grow your business as a freelancer in Finland?

🚨 EVENT POSTPONED 🚨 We regret to announce that our upcoming interactive workshop "NO MORE B2B MARKETING (Boring2Boring)" with Delfin Vassallo from Uponor has been postponed. Due to a personal emergency, Delfin is unable to host the workshop until early next year. Monika Audra Carole Kurowski Grigory Maevskiy and the whole team at The Awesome Marketers deeply appreciate your enthusiasm for this workshop and we sincerely apologise for the inconvenience caused. We’re actively working on rescheduling the workshop, with a tentative date in January. If you have reserved a ticket or if you are on the waiting list, Carole has already sent details about your ticket and waitlist spot. If you have any further questions, don't hesitate to reach out to us via email or via DM. We'll share updates as soon as we have them! 🧡🧡🧡 Thank you for your understanding and support 🧡🧡🧡

COUNTING DOWN TO OUR WORKSHOP EVENT No More B2B Marketing! (Boring 2 Boring) Why has B2B become a synonym for Boring 2 Boring? What can we do as marketers to finally turn the page? Carole Kurowski Monika Audra Grigory Maevskiy and the whole team at The Awesome Marketers proudly host this workshop event, presenting Delfin Vassallo from Uponor We’ll have a fun and practical get-together exploring the many ways to avoid being Boring 2 Boring in our marketing efforts. We’ll look at a few examples of successful B2B creative campaigns before getting hands-on with a practical exercise. In small groups, you’ll get to apply your creativity and strategic thinking to a concrete case study, then present it to the rest of us. We have waiting list in place at the moment and can't wait for the event day 👑👑👑👑👑👑

For years B2C has led the way with creativity in marketing: 💃 Creative executions that win awards 💃 Clever ideas that engage consumers 💃 Memorable brand campaigns that keep products top-of-mind of consumers when they need to buy them. And B2B…? (zzzzzz….. crickets….) Why has B2B become a synonym for Boring 2 Boring? What can we do as marketers to finally turn the page? Join Delfin Vassallo for a fun and practical workshop exploring the many ways to avoid being Boring 2 Boring in our B2B marketing efforts 👉 👉👉https://lnkd.in/d9z63CWR Limited to 20 places, so book now! #marketing #b2bmarketing #nomoreboring2boring #workshop

Turn your case study into a supporting tool for SEO and sales strategy! Because after all, 1 out 2 buyers in the mid buying process prefers case study. 📌 Join Carole Kurowski Monika Audra Grigory Maevskiy and The Awesome Marketers for insights on: Building a Case Study Process That Works 📍 Where: Molly Malones, Kaisaniemenkatu 1, Helsinki 📅 When: 19 Sept | 17:30 - 19:30 🎤 Speaker: Colm O Searcoid from LeadDesk LIVE now in Molly Malones! #b2bmarketing #casestudy

💀 80% of B2B marketers say that case studies are crucial for closing deals, but only 20% report high engagement rates 💀 The majority of case studies fail to resonate with today’s decision-makers 💀 59% of buyers state that generic, irrelevant content turns them off When your leads are ghosting you, your case study may not be speaking their language 👀 How to make sure that your B2B case study: ✅ Target specific pain points with tailored insights ✅ Offer measurable proof of success (i.e., metrics that matter) ✅ Nurture leads at various stages of the funnel, transforming curiosity into conversions t’s time to rethink how you craft and deliver your case studies. Stop relying on generic templates and start making content that speaks directly to your audience’s pain points. 📌 Join Carole Kurowski Monika Audra Grigory Maevskiy and The Awesome Marketers for insights on how to fix this: 🗓 Event: Building a Case Study Process That Works 📍 Where: Molly Malones, Kaisaniemenkatu 1, Helsinki 📅 When: 19 Sept | 17:30 - 19:30 🎤 Speaker: Colm O Searcoid, LeadDesk Click here to claim your tickets! https://lnkd.in/dUuVFGRv #B2BMarketing #CaseStudies #LeadGeneration #HelsinkiEvents #B2BSales

💅💅 are you ready to have non-stop leads from your case study? 💅💅💅 Colm O Searcoid from LeadDesk is going to share his master class knowledge on building a case study process that’s not sus 😎 And ofc join our networking session afterwards, brought to you by Carole Kurowski Grigory Maevskiy Monika Audra and the whole The Awesome Marketers community 🙌🙌 THU/ 19.09 17:30-19:30 Molly Malones - Helsinki Grab your FREE ticket here: https://lnkd.in/db4C6EVT #casestudy #b2bcasestudy #marketing #b2bmarketing

🚩 5 Red Flags Of Your Case Study Process 🚩 ⛔ you’re constantly battling approvals internally and externally to publish a case study ⛔ your customer do not understand why they should allow you to use their projects as part of your case studies ⛔ you're spending way too much time on content that doesn’t deliver ⛔ your customer allows you to use their projects, but they don't allow you to show their logo or brand ⛔ the process is non-existent and you prepare a case study on an ad-hoc basis Join us on Thursday, 19th September at Molly Malone’s in Helsinki! Carole Kurowski Monika Audra and Grigory Maevskiy present Colm O Searcoid from LeadDesk to host this event and help you flipping the script. Learn how to take control and make your case studies work for you—efficiently and effectively. What You’ll Learn:    •   Spot the red flags that your case study process is out of control.    •   Get actionable strategies to streamline your workflow and reduce stress.    •   Build a process that maximizes impact without draining your resources.    And of course.. networking with fellow marketers in town! Mark your calendar and👇 click here to reserve your FREE ticket 👇 https://lnkd.in/dm6cn6KA The event is on the 2nd floor of Molly Malone's. There will be no bar on the 2nd floor, but you can get drinks from the bar on the 1st floor.

Are you struggling to generate high-quality case studies that drive business? 🎉 Join Colm O Searcoid at The Awesome Marketers event as he shares his process to get case studies done! 🙌 Then stay around for some nice chat afterwards with your fellow awesome marketers! #marketing #casestudy #communityevent