TBWA\Helsinki

More exciting news just in time for the holidays: Our Executive Creative Director, Laura Paikkari, will be joining the Grand One 2025 jury! 🙌✨ "It’s an incredible opportunity to evaluate the best campaigns of the year — especially those that champion equality, whether they were born in the digital world or live there organically." Laura will be a judge in two categories, and we’re all eager to hear her insights on this year's shortlisted works. 😍

There’s a Finnish saying of “tosissaan, mutta ei vakavasti” – taking something seriously but not being serious. That’s been the mantra for us and Koskenkorva vodka Anora Group Plc during the past year as we’ve been readying the brand for its next chapter 🙌 Koskenkorva strives to be the most sustainable vodka in the world, but communicating sustainability can easily take a boring tone, so we wanted to make sure to entertain as much as educate. That desire was distilled into a new brand film directed by Henry Littlechild featuring a “regenerated” take of the Bomfunk MC’s classic “Freestyler”.

What a lovely way to end the year. 🙏

A little (or not-so-little) early Christmas gift: We’ve been shortlisted 8 times for the Effie Awards Finland across 7 categories with 6 clients ✨ Huge congratulations to Hau-Hau Champion VAFO Finland | Prima Pet Premium Oy, Vuokkoset Delipap, Valio Grandi, Fazer Leipomot Oululainen Pullava, Mannerheimin Lastensuojeluliitto - Mannerheim League for Child Welfare, and PrimaCat as well as the incredible teams behind the work! 🙌🏼

TBWA\Worldwide is ADWEEK’s Agency of the Year 2024 - for the 4th time since 2018! ✨ Here’s to all 11,000 talents around the collective who keep continuously creating culturally disruptive work we can all be proud of👏 Speaking about our win, CEO Troy Ruhanen says: “Alongside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference”. Agency of the Year? Sure. Agency of the decade? Maybe. Agency of the future? Definitely. 🚀 You’ll find the link to the Adweek article in the comments below!

The Truth Hurts; No Grind, No Shine, No Cap ✨🏋️ Our Creative Strategist, Aapo Kuortti, took a trip to Brussels last week—and let's just say he came back inspired! Aapo, together with the rest of the CMI team, had the opportunity to participate in Effie Awards Europe. The event kicked off with some inspiring seminars, packed with insights from industry leaders. Want to know what Aapo thought about it all? Check out his thought-provoking and witty article (in Finnish) below, where he shares his takeaways from the event.

No Christmas film without Santa. But have you ever wondered how the 300-year-old legend manages to deliver joy year after year? The secret isn’t just magic! 😉 Our client, Terveystalo, is Santa's official occupational health partner, focusing on health so Santa can focus on what matters the most 🎄 Thanks to Directors Guild and Director Pete Riski for creating this heartwarming film with us.

What a week! We’re thrilled to wrap up this incredible year with a bang – winning both the Grand Prix at Eurobest and now gold at Effie Awards Europe. Our Keys for Peace campaign for CMI — Martti Ahtisaari Peace Foundation continues to make waves, sealing the year with gold last night. The CMI team, alongside our client, flew to Brussels to accept the award in person. We hope you had an unforgettable night – hard work truly paid off 👏 This week has been an amazing reminder of the dedication our people put into their work every day. These awards also secured first place for TBWA\Helsinki in OMD’s 2024 ranking! We are grateful for our incredible teams and clients 💛

This just in: Vuokkoset Delipap caps off an award-winning year with a Grand Prix at Eurobest! Last Friday, we already scored gold in the PR category, wow! 🙌 Greetings from the team: "This feels unreal! We’re thrilled to see this important topic getting the recognition it deserves. We're proud of the work itself and even more excited about the awareness this win will bring!" Congratulations to the team, the client, and everyone who was involved in this project – there are plenty of you! We’re over the moon about this success and will be celebrating at the office today! ✨

The Vuoden Huiput 2025 jury has some real superstars this upcoming year if we do say so ourselves, as Aino, Mikael, and Mikko will be joining as judges 🙌🏼 We’re beyond excited for all of you for this amazing opportunity — we know you’re absolutely the right people for the job! 🔥