TBWA\Worldwide is ADWEEK’s Agency of the Year 2024 - for the 4th time since 2018! 🏴☠️ What a way to see out the end of the year, and to start the next one. Here’s to all of our 11,000 pirates around the collective who keep continuously creating culturally disruptive work we can all be proud of. Speaking about our win, CEO Troy Ruhanen says: “Alongside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference”. Agency of the Year? Sure. Agency of the decade? Maybe. Agency of the future? Definitely. 🚀 Read more via our ADWEEK article in the comments below ⬇️
About us
TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world’s strongest brands. Brands that own an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, TBWA is also Adweek's 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year. Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\Health Collective and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group (NYSE: OMC).
- Website
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http://www.tbwa.com
External link for TBWA\Worldwide
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- advertising, marketing, strategy, disruption, media arts, creative, digital, brand, social media, branded content, branded entertainment, production, events, PR, retail marketing, shopper marketing, and healthcare marketing
Locations
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Primary
Get directions
220 E 42nd St
New York, NY 10017, US
Employees at TBWA\Worldwide
Updates
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What a week! We really are ending the year on a high. 🏆 We’re thrilled to announce that four of our amazing agencies took home FOUR awards at this year's Effie Awards Europe. 🥇 TBWA\Helsinki won Gold in the Media & Strategy Idea category for "Keys for Peace" with CMI 🥇 TBWA\Belgium won Gold in Retail for "Little Lions" 🥈 Luna \TBWA won Silver in Food & Beverage for "An Ode to Bakers" with Atlantic Grupa 🥈 TBWA\ España won Silver in the Marketing Innovation Solution category for "LAYS, a Sacred and Untouchable Recipe...Until Now" A huge congratulations to all of our pirates for their incredible work on these campaigns! A well deserved win and an amazing way to see out 2024. 🏴☠️ #EffieEurope
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We're back with our final Dose of Disruption for 2024. And this time we’re celebrating what we believe helped us win ADWEEK’s Global Agency of the Year. In this edition, expect to: 🏴☠️ Hear how we renewed our vows with Disruption® 👖 See how we remade Levi’s iconic Launderette ad 🍟 Learn the story behind our smelly billboard for McDonald’s ✨ Find out how Rihanna makes history as the new face of Dior 🗞️ Understand why we created a special “Over 30” edition of Billboard Brasil 🤖 Meet our AI-powered robot that babysits children in the car Check it out👇
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Today is the last day to cast your votes for TBWA\Istanbul's Chief Strategy Officer Toygun Yilmazer to talk about "rethinking brand strategy in the age of AI" at SXSW London ⬇️⬇️⬇️
Chief Strategy Officer @TBWA Group Istanbul & Founder @ Disruption Consultancy / Global Strategy Leader of the Year 2023 (Campaign Magazine)
SXSW is coming to London next year, and as you know, I’m always drawn to exploring thought-provoking topics about the future of advertising. For SXSW London, I’m collaborating with Dudley Nevill-Spencer to tackle the question: “Can Brands Survive The Agentic AI Revolution?” Together, we’ll dive into the evolving role of brands and the shifting dynamics brought about by AI agents, with the goal of “Rethinking Brand Strategy in the Age of AI”. You need to register to vote - it only takes 2 minutes: 1️⃣ Set up an account. 2️⃣ Click the links below. 3️⃣ Cast your vote for our session Thank you in advance ✌️ Vote here: https://lnkd.in/df4Q-qii With AI advancing at an unprecedented pace, brands are compelled to reassess their fundamental role. This seminar will explore the implications of Agentic AI—a future where AI agents make decisions on our behalf—on the future of brands. The speakers, Toygun Yılmazer and Dudley Nevill-Spencer will trace the historical journey of brands, analyze their current functions, and project how they will adapt to the AI-dominated future. They will explore the necessity for brands to evolve in this new landscape, either by directly influencing consumers or by shaping the algorithms that underpin AI-driven decisions. By questioning the very existence of traditional brands, they aim to provoke thought and inspire innovative approaches to brand strategy.
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There’s nothing quite like seeing your name up in lights. Or in our case, up on billboards around the world. ✨ TBWA\Worldwide has been named ADWEEK’s Global Agency of the Year 2024 - for the 4th time since 2018! Click through to spot our pirates gathering around our iconic billboards. From NY to LA, London to Japan and Brazil to Dubai. We’ve gone global. 🌎 Shout out TBWA\Chiat\Day LA and NY, Lew'Lara\TBWA, TBWA HAKUHODO, TBWA\London and TBWA\Raad! Congratulations to all 11,000+ pirates around the collective who helped us win this award. It really is down to you. 🏴☠️
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“Stay disruptive. It’s what you do best.” 🏴☠️ We’re riding high after being crowned ADWEEK’s 2024 Global Agency of the Year - for the 4th time since 2018! The celebration is amplified by the heartfelt congratulations from our phenomenal clients in our ADWEEK article. Tap through to hear from them 👉 This accolade is a testament to your unwavering trust in us to craft the best for your brands. So here’s to you. And thank you for your kind words Hilton, Carnival Cruise Line, Discover Financial Services, Henkel, and Travelers. Read more about our win here: https://lnkd.in/gsj65jj4
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“If you are someone who is moving in pursuit of better as we often talk about, someone who is actually helping to drive progress, Levi’s has been there.” Levi Strauss & Co. Global Chief Marketing Officer Kenneth Mitchell recently joined TBWA\Chiat\Day LA’s Executive Creative Director Desmond Marzette at the CDLA HQ for a candid conversation on culture. Here, we’ve compiled a couple of the highlights from their conversation. Watch below as they explore the essence of culture, how it shapes our world, and Levi’s role in driving cultural progress from the 70s to now and beyond. And if you haven’t seen the Reiimagine ad they’re talking about, featuring the powerful icon Beyoncé, we’ve linked to it in the comments.👖⬇️
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Creativity has spoken! Congratulations to TBWA\MCR for taking home a trophy at the ACT Responsible ACT Care Awards 2024. 🏆 TBWA\MCR has won for The Other Prostate Check with Prost8 UK, a campaign that squashes assumptions surrounding prostate checks. Prost8 UK, the prostate cancer awareness charity, wanted to make as many men aware as possible that prostate checks are often done by a simple blood test taken from the arm - rather than a finger going up the bottom. They teamed up with TBWA\MCR to empower men with this knowledge, because knowing the facts can be the difference between life and death. This important piece of work was recognised by The ACT Care awards which celebrate creative campaigns that drive positive social and environmental change. Congratulations pirates for your outstanding contribution to creativity with care! 🏴☠️ #ACTCareAwards
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News just in! 🗞️ TBWA\Helsinki are finishing the year with a win! They’ve taken home a Grand Prix at Eurobest for their work with Vuokkoset Delipap. To coincide with this news, they also scored gold in the PR category. Speaking about the award, the team says: "This feels unreal! We’re thrilled to see this important topic getting the recognition it deserves. We're proud of the work itself and even more excited about the awareness this win will bring!" Congratulations to our pirates, our client, and everyone who was involved in this project. 🏴☠️
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TBWA Paris has been named Agency of the Year at the Effie France Awards! 2024 Congratulations to the team and our clients Suntory Beverage & Food France, Air France, KRYS GROUP TOUT FAIRE and Action Protection Animale. We couldn’t have done it without you. An incredible year for an incredible bunch of pirates. We can’t wait to see what 2025 brings… 🏴☠️