🚀 Markets move fast – so should your brand! Meet BrandEvaluator: Kantar's agile brand equity measurement tool empowers you to stay ahead of the competition. Built on the Meaningful, Different, and Salient framework for brand equity, BrandEvaluator gives you a clear view of your brand's current position and future potential so you can make smarter marketing decisions. Actionable insights. Competitive context. Growth opportunities. 🎥 Check out our demo video and discover how BrandEvaluator can unlock your brand’s future value. Ready to take the next step? Book a personalised demo on Kantar Marketplace today! 👉 https://lnkd.in/eMnXkgK8 #Kantar #BrandEvaluator #MarketingTools
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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Kantar Marketing Trends 2025 | Safety first: Generative AI has to reassure marketers This week Jane Ostler talks about how Generative AI brings opportunities and challenges for marketers. What do marketers need to think about in 2025 when using or considering Generative AI? Find out the answer and learn about our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://loom.ly/UvN-pzc #MarketingTrends #Marketing #Marketing2025
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Survey fatigue, social desirability bias, and missed insights—sound familiar? We’ve got solutions! Profiles by Kantar's new ebook dives into 9 essential strategies to engage respondents and capture authentic feedback. Learn how empathy can turn your surveys into a true dialogue. Download today to build better connections and richer insights! https://hubs.ly/Q02-d6xQ0 #SurveyDesign #EmpathyInResearch #MarketResearch
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What if AI could unlock the full potential of your proprietary data? At Kantar, we combine AI with exclusive datasets to transform product research, development, and testing—helping you make market-winning decisions with confidence. Read the full article: https://loom.ly/zE-ZFCw #AIForGrowth #GenAI #AIInnovation #KantarLeadership #AI #KantarAI
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Kantar reposted this
Taking a look back at this year’s top highlights from our AdTech Heroes podcast. 🎧 Discover key takeaways from our guests Alex Underwood (Reddit, Inc.), Paul Wright (Uber) & Jane Ostler (Kantar) as they share their vision on the #adtech topics that shaped 2024, including: 👨💻 How brands can adapt to changing consumer behaviors 🤝 The power of context to connect brands & audiences 📈 The future of data-driven marketing & its impact on business growth #AdTechHeroesPodcast #AdTechExperts #DigitalAdvertising
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Last week Kantar and United Nations Global Compact hosted a CMO Blueprint for Sustainable Marketing and Growth session, this time at our London Vivo office. It was a pleasure to conduct a session with CMOs from a range of sectors and to engage in thoughtful discussion on how to drive more sustainable transformation in the industry. According to Kantar’s Sustainable Marketing 2030 study, 74% of senior marketers believe that marketing today is not compatible with a sustainable future. We are now on a journey to define a unified standard for what marketing needs to do and how it must evolve to play a pivotal role in driving the Sustainability Agenda for 2030. We will continue supporting the UN Global Compact to run multiple Blueprint for Sustainable Marketing and Growth sessions across the globe in 2025. We look forward to bringing CMOs together, learning from their expertise, and finding the most effective solutions to reimagine marketing’s relationship within business, society, and the planet.
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Is your category really gender-specific or are you missing an opportunity with your male audience? 🤔 The exclusion of men from creative and media strategies is more evident in overtly gender-labelled categories. Brands have an opportunity to predispose more people by speaking directly to them: positive portrayals of men increase a brand’s chances of creative success with men and with women. Download the report now and learn how your brand can connect better with men: https://loom.ly/9TqV5hs #InclusiveAdvertising #Marketing #MeninAdvertising #Advertising #InternationalMensDay #MensDay #InclusiveMarketing
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Our new research in partnership with Family Online Safety Institute and sponsored by Google finds that the overwhelming majority of teens say that time online improves their well-being, challenging digital assumptions and the narrative of doomscrolling. The data reveals that learning and connecting with peers are top benefits, while privacy features are most desired for improvement. Learn more about this complex topic and see detailed insights into how digital experiences are shaping the next generation: https://loom.ly/3AU1MQM
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Effective advertising needs to rely on a diverse selection of creative elements, and this is common across all generations. But how can you specifically reach Gen Z? Discover references and media habits, the surprising platforms they prefer for ads, how to engage with them and more so you can connect authentically with this influential generation. 👉 Read the full article here https://loom.ly/RJYvzA4 #GenZ #Marketing #ConsumerBehavior #DigitalMarketing #BrandStrategy #Advertising #MediaTrends
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How has Fini used innovation to uncover new ground in their category whilst developing unique approaches that helped them shift their positioning from a pure product brand to a lifestyle brand? Teresa de Ledesma Morales sat down with Pablo Moreno, Global CMO at the the Fini Company ES to discuss what recent innovations they have developed that really showcase the true innovative nature of Fini and how the role innovation has played in success of their brand. Discover how were they able to find new space beyond confectionery, while consistently delighting consumers in this year’s Kantar's Outstanding Innovation Awards booklet 👉 https://lnkd.in/emcK9DcV The Fini Company BR