SWAROVSKI

Swarovski Crystals Transform My Junior Stroller Into an Icon of Light The light of your life can now travel in style as My Junior releases its new stroller line embellished with SWAROVSKI Crystals. The my junior HOPE Icon of Light collection includes four models, each with a distinctive color palette and featuring shimmering hood panels adorned with 2,200 Swarovski Crystals. Encapsulating timeless quality and refinement, this standout stroller celebrates the beauty of parenthood and ensures every journey feels extraordinary. #Swarovski #SwarovskiCrystals #myJunior

Swarovski Global Ambassador Ariana Grande Shines Around the World From presenting at the Wall Street Journal Magazine Innovator Awards 2024 in New York City to attending Wicked premieres around the world, our Global Brand Ambassador Ariana Grande has delivered a masterclass in radiance. Beautifully styled in SWAROVSKI jewelry, including Swarovski Created Diamonds and pieces from our Millenia, Matrix, and Stila families, Ariana has illuminated red carpets worldwide with her star power. #Swarovski #SwarovskiJewelry

Swarovski Launches its Most Sustainable Crystals Ever Swarovski's mission is to make the world shine bright. We strive continuously to increase the sustainability of our products, and Swarovski ReCreated™ Crystals are a significant innovation in crystal creation made with sustainability in mind. Combining our exceptional savoir-faire with circular innovation, Swarovski ReCreated™ Crystals are the House’s most sustainable crystals to date. The groundbreaking crystals are made with breakage from our crystal manufacturing process that is remelted, transforming it into consistent new colors and creating crystals of the same impeccable quality as the initial product. This innovation allows us to use at least 40% fewer natural resources than for our standard crystals, reducing the environmental footprint of Swarovski ReCreated™ Crystals by a minimum of 34%. We will launch new hues every year that will be integrated into our own jewelry collections, and be available through our B2B business. Swarovski ReCreated™ Crystals demonstrate how we leverage our superlative creativity to pioneer circular innovation in crystal making. #Swarovski #SwarovskiCrystals

Swarovski Crystals Light Up MALLET London's Debut Capsule Collection British luxury footwear brand MALLET London elevates the everyday with a capsule collection embellished with Swarovski Crystals. Three sneaker styles pair sleek, contemporary silhouettes with the House's signature shimmer to create instant statement pieces. Available in triple black and white colorways, the MALLET Elia, the Compton, and the GRFTR are protected by a commemorative dust bag, highlighting the luxurious nature of this crystallized capsule.  #Swarovski #SwarovskiCrystals #Mallet

Ambitious and focused, Sonia Kudatov has spent the last two decades rising through the ranks at SWAROVSKI, steadily gaining the knowledge and skills she needed to support the business, her team, and her own professional goals.

Swarovski Partners with Coty to Launch New Fragrance & Beauty Ranges We are excited to announce a new license agreement with Coty, one of the world’s largest beauty companies. Rooted in a mutual focus on creativity and innovation, this new partnership gives SWAROVSKI the opportunity to bring its unique essence of pop luxury and joyful extravagance to the beauty industry, creating luxurious products that celebrate individuality. The first offering under this licensing agreement is anticipated to launch in 2026. #Swarovski

Swarovski Kristallwelten Unveils Two New Chambers of Wonder Bringing two immersive installations to Swarovski Kristallwelten in Wattens, Austria, renowned Mexican-Canadian artist Rafael Lozano-Hemmer has designed a pair of sensory spaces celebrating the connection between people and crystal. Pulse Voronoi features 7,000 clear crystals that illuminate in time with the heartbeat of every visitor via biometric sensors. In Kristallstimmen, 3,000 crystal loudspeakers light up as visitors walk underneath, playing recordings from Swarovski team members to create an oral history of the people who make SWAROVSKI. #Swarovski

Stuart Weitzman Enters the Creators Lab Stuart Weitzman has entered the Creators Lab just in time for the holidays. The Stuart Power Shine pump pairs the brand’s new Stuart Power 75mm heels with over 6,000 Swarovski Crystals to deliver scintillating shimmer with every step. Available in five colors, the collection includes a pair adorned with Swarovski ReCreated™ Ice Blue Crystals, crafted from 40% fewer natural resources than our standard crystals. A confident collection designed to light up any look. #Swarovski #SwarovskiCreatorsLab #StuartWeitzman

Dreaming of a life by the sea and a people-focused role, Alicja Marcinek jumped at the chance to become SWAROVSKI Global Equity, Diversity, and Inclusion Consultant at our Gdansk office in Poland. Three years into her role, Alicja has worked on a range of projects, supporting teams across many markets to foster welcoming work environments and develop inspiring campaigns that celebrate our diverse customers.

As SWAROVSKI turns heads with its glittering Holiday 2024 campaign starring Global Brand Ambassador Ariana Grande, CEO Alexis Nasard talks to The Business of Fashion about the new campaign, the brand’s pop luxury positioning, and its ongoing turnaround strategy. For SWAROVSKI creative energy is a driving force that continuously  influences pop culture. Of the relationship with Ariana Grande, Nasard says, 'Ariana is a complete artist, known for her accessibility, warmth and friendliness'. This vibrant campaign featuring the iconic star is a further example of a winning formula. The full article The Next Chapter of Swarovski's Pop Luxury Turnaround is available online to The Business of Fashion members: https://lnkd.in/eg_HKbn2